Global Cider Market to Soar as Cider Becomes Popular in the US

The global cider market has registered an upward trend in recent years as the popularity of the beverage continues to expand and gain traction beyond Europe where it was most widely consumed. The cider industry is gaining the same kind of traction as was witnessed by the craft beer market in the last decade. In fact, the popularity of craft beer can also be credited for the increasing demand of cider as beverage consumers have come to understand artisanal production after it has been brought to the limelight by craft beer and local wine production.

Furthermore, cider resonates with a growing pool of consumers who are looking for artisanal, gluten-free, straight-from-the-farm products prepared with finesse and in small batches. It is estimated that by 2024, the global cider market valuation will surpass USD 6,560.2 million with a CAGR of 5.30% over 2019-2024.

Regional Analysis:

In the United States, cider consumption declined in the 19th century after the era of Prohibition and did not recover its previous popularity. But recently cider has witnessed renewed interest across the country due to the rising number of locavore enthusiasts as well as the inclusion of cider in the wine list in some of the most prestigious restaurants which has led to greater number of farmers planting cider apples trees to fully tap a money-making opportunity.

Analyzed on the basis of region, Europe is expected to continue to hold a dominant position in the cider market over the forecast period owing to the expansive consumption of cider in most European countries. Europe based consumers have been known for their preference of low alcohol beverage. Recent history does not suggest any slump in cider consumption in Europe and some of the major manufacturers of cider are located in the continent, adding impetus and opportunity to cider market in the region. Owing to the popularity of cider, apple cider farming is expansive. For instance, in 2017, around 1,000,000 tons of apples were produced in UK, France, Ireland and Belgium of which 485,000 tons were specific cider apples.

In 2018, the North America accounted for 30% of the global cider market share owing to the increasing interest of the American people in local and crafted beverages. The United States is expected to hold a dominant position in the North America cider market as a significant part of the American population continue to make lifestyle changes, opting for beverages with low calorie content or choosing to lead a gluten-free diet.

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On the basis of category, global cider market is segmented as organic and conventional.

On the basis of distribution channel, global cider market is subdivided into foot retail and food service. The food retail channel is further subdivided into supermarkets & hypermarkets, specialty stores and others.

The global cider market is subdivided on the basis of region into North America, Europe, Asia Pacific and Rest-of-the-World (RoW).

Competitive Analysis:

Most of the cider market players are located in Europe and North America and these two regions account for the majority of cider produced in the world. The competition in cider market in these regions is steep due to the presence of prominent cider producers. Some of the key players across the globe include, Anheuser Busch, Heineken Holding, Carlsberg, Brannland Cider, Halewood International, Distell Group Limited, The Molson Coors Brewing company, Seattle Cider company, the Boston Beer Company, Celtic Marches Beverages Ltd, Vander Mill, Cider Ireland etc.

The demand for cider has driven supermarkets and other distribution channels to stock cider more prominently and various global supermarket chains are coming up with their own cider lines. For instance, Aldi, the German supermarket chain recently launched a new range of tinned ciders in rhubarb and pink grapefruit flavors which are also suitable for vegans and gluten free. Magners, the Irish cider producer launched a rose cider which is said to be made of 17 different types of apples. The color of the beverage is like pink rose petals and the drink was developed especially for the American market where rose cider accounts for 13% of all cider sold.

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