Google Ranking Factors for 2022 – Ten Are Most Important

Did you know that there are over 200 Google ranking factors? Google is by far the most popular search engine on the earth.  It dominates other search engines like Bing and Yahoo with over5.14 billion quests taking place on Google each day. So, it’s no surprise that you ’d want to rank advanced in Google hunt results.

But with SEO( search engine optimization) changing every now and then, it can be hard to apply and keep up with all the changes. So, you might wonder which Google ranking factors are the most important for your website?

MonsterInsights is the sporty WordPress Analytics plugin. Get it for free! In this composition, we ’ll take a near look at 10 factors that can help you better your rankings.

Let’s dive right in top Important Google Ranking Factors


When it comes to getting a higher ranking, numerous website holders would want to follow all the ranking factors. But what if we told you that you just need to concentrate on a some of these factors? To help you out, we ’ve shortlisted the most important ranking factors you should secure you ’re paying attention to for your website.

  1. High- Quality Content

You must have read in several places that content is king. And in the case of Google ranking factors, it’s surely the king.  still, fresh, and helpful for visitors, If you can generate content that’s unique. Google pays special attention to your content quality. No matter how optimized your website is, if your content isn’t precious, After that you ca n’t hope high rankings. So, what’s content quality for Google?

Original, Unique, and Valuable Content

Google gives preference to content that’s new and unique. You would want to make posts that answer your reader’s questions, provides value, and is original. still, also it could effect a negative impact on your SEO, If your content is indistinguishable or matching to other webpages. For starters, Google might not index and rank your page.  And if you regularly publish same content, Google will brake down the crawling rate of your website.

So, when you ’re creating content, make sure it’s different and better than other websites that are ranking for the quest term.

 Up to Date and Fresh Content

Another way you can boost your content quality is by keeping it fresh and updated. By regularly editing your posts and adding new information, you ’re posting a positive signal to the search engine.

Content newness plays a big part if you cover matters that involve news or trends. For similar subjects, Google prefers pages that give the rearmost information. For prototype, if you ’re writing about the global health crisis, you would want your content to contain recent news and researches. And a simple way of chancing the rearmost information to keep your content fresh is by using Google Trends.

Content- originality- ranking- factor- google

Just enter your quest term in the tool and look at Affiliated subjects. These are trending queries that can help you add value to your posts.

 Content Length

One of the questions we ’ve come across a lot of times is whether content length a part of Google ranking factors?  And the answer is, yes.


According to different studies, content length has an impact on where you rank on the search results. On average, posts with,890 words rank on the first page.

word- count- seo- statistic- google- ranking- factor

That said, there’s no hard and fast rule where you should stick to a word limit while writing. A better way of looking at this is to generate content that has depth and covers a subject in great detail. That’s because Google prefers pages that completely answer a user’s question and provides detailed answers.

 Content Structure and Organization

When it comes to content quality, your blog posts should be well organized and structured. This makes it easier for your visitors to read your posts and fluently find results to their problems. To better the structure and association of your contents, you can use multiple headlines and subtitles( H2, H3, H4, and so on) to group your content together.

You can also use HTML tags for bullets( ol) and number lists( li) to further organize your content. This is salutary as Google picks up these lists and shows them as featured particles for different keywords.

 featured bit google ranking

And do n’t forget to look at the spate of your contents and see which section should come first.

So, by working on your content’s structure and association, you ’ll increase its readability. As a result, you ’ll upgrade the user experience of your position, which laterally improves your chances of ranking high on Google.

  1. Backlinks


After content, the another most important Google ranking factor is backlinks. They’re an important part of Google’s ranking algorithm and it’s how Google bot finds your website for indexing. In fact, content and backlinks go hand in hand, as webpages without any backlinks hardly get any organic traffic.


 backlinks- ranking- factor

So, how are backlinks important for your site’s SEO? Backlinks or inbound links are like a vote of confidence for your website. Google adds all those votes together and checks if your website deserves to rank in the top 10 results. still, you can boost your chances of advanced rankings, If you can get backlinks from high authority websites. That’s because by acquiring these links, you ’re transferring a signal to Google that your content is secure as different websites can vouch for it.


Check out these 15 quick and simple ways to get backlinks from high authority sites.

  1. Search Intent

Another key ranking factor for Google is matching the search intent of your content. Search intent is mostly what a user is looking for.  Every keyword is different on Google and you need to understand the why behind that search query.

For example, if someone hunts for the best WordPress themes, you ’ll see that the results in the top 10 include listicles.

  hunt- intent- google- ranking

Then’s anotherexample.However, make banana bread, you ’ll notice that the results fit of fashions and how- to contents along with videos, If you search the keyword.

  search- intent- google- ranking- factors

So, if you were to bring on content on either of the topics, it’s important to match the quest intent and create the right type of content.Now, search intent could vary predicated on content format and style. For example, in some cases, Google will display only vids and infographics in the top results. This means you should be creating a vid or an infographic if you want to rank for those keywords.


Besides that, search intent also shows where your visitors are in the buyer trip.

Are they looking for essential information about your products, do they want a tutorial like a how- to content, or are they in the final stage and ready to make a purchase?

By matching the quest intent, you can answer these questions and generate content that people are looking for.

  1. Website Loading Speed

Among 200 different Google ranking factors, another factor you should fasten on is your express pets. That’s because in May 2021, Google made website lading speed a part of its Core Web Vitals.

These are a set of factors that Google considers as important for user experience on your web page. It’ll look at the speed, responsiveness, and how snappily different elements like fonts and images loading. Now the aim then is n’t to beat your challengers with milliseconds of loading time. But you should pay attention to how presto a page loads for your users. Google wants your website to load snappily and give a great user experience for your followership.

To check your website loading speed, you can use the MonsterInsights Site Speed report.

website speed report

It’ll analyze your website, display a score for mobile and desktop, show important metrics about your page loading times, and highlight suggestions to make your website indeed briskly. For instance, one of the ways to better your WordPress website lading speed is by using a CDN( content delivery network). It makes sure that your webpages loading without any delay for your visitor around the world.

Besides that, you can also take a look at these simple tips to speed up your WordPress website’s performance.

  1. Mobile friendly

Along with speed, another thing to look at is whether your page mobile friendly or not. Ever since Google has gone mobile-first in 2019, it’s key that your website is mobile responsive. Mobile-first means that Google will now use your website’s mobile version for indexing and ranking. preliminarily, Google would use your desktop as the primary interpretation for indexing. But with3.7 billion mobile internet visitors in the world, it’s no surprise that Google has made this shift.

So, if you want to boost your rankings, now is the best time to make your website mobile-friendly. You can start by picking a WordPress theme that’s mobile responsive. Or you can use different plugins to make your WordPress website mobile friendly.

  1. Domain Authority

The next Google ranking factor you need to work on is your website’s domain authority( DA). It’s a ranking measure that shows your webpage’s expertise about a particular content and its capability to rank on search engines. Domain authority is created by Moz and it assigns a score between 1 and 100. Advanced your domain authority, evolved are your chances of ranking on Google.

Now there are different ways you can boost your webpage’s authority. You can start by acquiring high- quality backlinks. But at times, having a lot of backlinks does n’t guarantee high rankings.

This is where you need to produce amazing content that’s concentrated on your Niche.

To get an idea which subjects your visitors like, you can use MonsterInsights, the informal Google Analytics WordPress plugin, and uncover the most popular pages on your website. Next make high- quality content around these matters to increase your topical authority.

As a result, Google will start to fete your point as an expert on the content, boost your domain authority, and will start to rank your website in the top 10 on quest results.

  1. Keyword Optimization

Besides creating content and getting backlinks, one of the most glaring ranking factors is the use of keywords on your website.  Keywords are the hunt terms users use to look up effects on Google. So, it’s important that your website contains the keywords your followership is searching for. That way, Google can bring up your pages in its quest results.

To assure that your website is keyword optimized, then are a several tips

Tiitle Tags – Include your target keyword at the start of your posts SEO title tags.

Meta Description – Write irresistible meta descriptions and add your focus keyword so users know what your page is about and click on it. Image Alt Text – Since Google can not read images, you can add your keywords in the image alt textbook section to tell what’s the visual about.

Anchor Text – Google uses anchor text to find out what’s the content about, so you can use your keywords for anchor text when linking your pages.

Use LSI Keywords – Besides your primary keyword, there are other similar terms that people search for and these are called LSI( latent semantic indexing) keywords. By including these on your web page, you ’re helping Google figure out what’s the content about.

Avoid Keyword Stuffing – Keyword optimization does n’t mean only including your primary quest term over and over again. That’s called keyword stuffing and it’s not a good SEO practice. Try to include your head quest term a several times and also mix effects up with different variations

Include Keywords in H2 and H3 – You can further improve your content’s SEO association by using keyword variations or LSI keywords in H2 or H3 of your post. Add Keyword in URL – Another keyword optimization practice is to include your keyword in the URL of your post.

  1. Website Structure


While keyword optimization is important, another factor you should look into is your webpage’s structure, especially if you ’re just about to launch a website. Your website’s architecture is important from a crawling and indexing perspective. It allows Google crawlers to smoothly find your website and its pages. And to enhance the page’s structure, you can start by creating a sitemap in WordPress. A sitemap contains all the important pages that you want the search engine to know about. It helps Google crawler to fluently navigate through your website, discover new content, and index your webpage.

XML Sitemap via All in One SEO

Another way you can help Google to index your website is by optimizing your WordPressrobots.txt file. Arobots.txt file provides a pathway for Google bots and tells them how to crawl and index your website. It helps to point out which pages search engine spiders should crawl and which it should not. As a result, you ’ll save crawl quota and the bots won’t go through web that aren’t necessary, like the admin page.

For further information, then’s a complete tutorial on how to optimize yourrobots.txt file for SEO.

  1. Website Security

Along with website architecture, your site’s security is now a crucial Google ranking factor. This is where you need to secure your site is now on HTTPS, as it encrypts the data between your website and your user’s browser. Google verified in 2014 that HTTPS is now a ranking signal. So, if your site does n’t have SSL certificates and is on HTTPS, also now would a good time to modernize.

SSL security

You can follow this guide on how to duly move a WordPress site from HTTP to HTTPS.

  1. User Experience

The last Google ranking factor we’ve for you is the overall user experience of your website. Now there are a lot of effects that contribute towards a good user experience. But how does Google measure this?

It uses an artificial intelligence program called RankBrain, which incorporates other ranking signals like

CTR( click- through- rate) – It’s the percentage of users that click on your website link in the quest results. By helping your CTR, you can boost your rankings, especially if you ’re stuck in the top 5 results.

Bounce Rate – Having a high bounce rate is n’t good for yoursite.However, Google will think the webpage isn’t applicable and wo n’t rank it, If a high number of people click on your site and also hit the back button without interacting with your website.

Dwell Time – This measures how long a visitor stays on your website after coming from Google search results. The advanced the dwell time, the better your user engagement is.  While these are some important ranking signals Google’s RankBrain uses, there are numerous further. But since maximum of them are speculations at this stage, we recommend you stick to the 3 factors we ’ve discussed over.

And that’s it! For more information you lan visit this site or read How Google’s Helpful Content Update Will Impact Your SEO

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