Here’s Why You Should Never Take a Break from SEO


We all know that search engine optimization (SEO) is a useful and necessary marketing tool, but sometimes, it just seems easier to abandon the practice when you don’t see immediate results in the form of website traffic and conversions. Today, we’re going to tell you why it would be silly to stop doing SEO, even if your website hasn’t seen any conversions in the recent times! A digital marketing agency in Trivandrum explains the four reasons why you should never stop doing SEO!

It Can Ruin Your SEO Rank:

If you stop doing SEO, you will slowly lose your ranking in SERPs and visibility online. If that happens, fewer people will find your site via search engines. This can make it increasingly hard for both returning visitors and new prospects to engage with your brand or even discover it in search results. As a result, traffic from these sources will also start to dry up over time as well.

Your Competitors Will Gain an Upper Hand:

A lot of companies rely on organic search traffic for a significant portion of their site’s visitors, so if you stop doing SEO, your competitors will likely start ranking higher than you in Google. According to a digital marketing agency in Trivandrum, if you stop trying to improve your site’s visibility in search engines, you could quickly find yourself losing a significant amount of online customers. This is especially true for businesses that are just starting out and don’t have many other marketing channels in place yet.

You Will Lose Opportunities to Gain Leads:

SEO provides a good number of leads that can be converted into sales. The traffic gained from SEO is usually high quality, which means it comes from people who are seriously interested in your product or service and could eventually turn into regular customers. By stopping your SEO activities, you will lose out on these new leads and customers.

It Takes a While to Get Results:

A big reason why some marketers stop doing SEO is because they don’t see immediate results. However, it does take a while to rank well for terms that bring in thousands of visitors every month. If you decide to stop working with the best digital marketing agency in Trivandrum, then you may lose years of hard work and struggle to re-gain all those rankings. It takes time to build up trust with search engines and get them to rank your website high. It also takes time to get back all those keywords that have been lost due to Google updates or manual penalties.

The world of search engine optimization moves at an astounding pace. Sometimes, you may find yourself tempted to stop performing any SEO work on your site and just wait to see how the algorithm updates affect your rankings. But if you decide to give up on organic search traffic altogether, you could be shooting yourself in the foot in the long run. Talk to a top digital marketing agency in Trivandrum today.

The author is working at a digital marketing agency in Trivandrum and has over four years experience in the field. In this article, he explains why a marketers shouldn’t stop doing SEO. Visit

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