How is Direct Marketing the backbone of every successful product?

Definition: Direct Marketing is categorized as a promotional method which mainly includes presenting information about the company, it’s product or service to the target audience without any use of an advertising middleman. Direct Marketing is a targeted form of marketing which presents information of interest to a potential consumer that can become a buying customer.

A simple example can be of subscribers to teen magazines who are presented with Facebook ads for acne medication which are based on their age and skin type

Forms of Direct Marketing –

  • Brochures
  • Catalogs
  • Fliers
  • Newsletters
  • Post cards
  • Coupons
  • Emails
  • Targeted online display ads
  • Phone calls
  • Text messages

 The Motive –

While some marketing strategies by Marketing Agency in Mumbai aim to increase awareness about a company’s products or product as a service, direct marketing’s goal is to persuade the people to take an action. Getting a sale is the ultimate goal, some customers may not be ready to buy on-the-spot. But they might:

  1. Visit the product website
  2. Call for inquiry
  3. Request for a quote
  4. Subscribe for newsletter
  5. Make an actual purchase

Marketing, Marketing Basics, Direct Marketing, Customer Targeting, Product Selling, Direct Product Selling

How is Direct Marketing Successful?

In mass advertising, the desired product is presented to everyone, whereas in direct marketing, the product is presented only to people who have developed an interest or rather they might be in need of your company’s product, based on information gathered about them.

Consider an example where Local Marketing Agency in Mumbai is giving away a free voucher with every product that they buy in the 1st 6 hours of the sale. So an email blast is sent to people alerting them of this offer which will result in greater traffic coming to the company’s website and getting in a greater return on investment (ROI).

Other ways to make direct marketing more successful –

  1. Making the message personal for every recipient to make them feel that it is meant just for them
  2. Most cost-effective to market to buyers who have been identified as likely to buy
  3. Higher ROI – considering the possibility of making a sale to a targeted customer list is higher to begin with.
  4. Measurable – Direct marketing makes use of a number of built-in ways to track each campaign and how successful it is which allows you to improve with each mail or each email cycle.

Good direct marketing campaigns focus on promoting a particular product or service and inviting your customers to take action – to get more information, register their interest, visit your site, make a reservation or purchase.

Direct marketing gives you the opportunity to promote your products and services directly to customers who need them most.

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