How MFDs can diversify their income with Mutual Fund Software?

  • Introduction
    • What is the diversification of revenue sources?
    • Why is it important for mutual fund distributors?
  • Benefits of diversification
    • Risk mitigation
    • Higher-income stability
    • Reduced risk
    • Improved customer satisfaction
    • Growth possibilities
  • What is the way to diversify your income?
    • REDVision and LenDenClub integration
    • What are the benefits of this integration?
  • Conclusion

A distributor earns money through commissions when they sell mutual funds to investors. And mutual funds are the biggest source of income for 75% of the MFDs in terms of income percentage.

Mutual funds account for 50% of distributors’ income in proportion.

But relying solely on the commissions from mutual funds can be detrimental to a distributor financially. How you may ask.

Here are some numbers in terms of challenges:

  • Reduction of commission. According to a report by Motilal Oswal, MFDs should anticipate a reduction of 10-20% in their commission income due to the expected rationalization of TER.
  • Direct plans have become more popular. According to the Association of Mutual Funds in India (AMFI), the number of investors who shifted to direct plans in 2022 increased by 25% from the previous year.
  • Investors are becoming more educated. Investors are becoming more educated about mutual funds and how they work. This means that they are less likely to rely on a distributor to make investment decisions for them. Apart from these, there are many more challenges distributors face in their business.

How do your deal with these challenges? The answer is Income diversification. In this blog, we will learn about what is income diversification, its benefits, and an effective way to diversify your revenue.

What exactly is income diversification?

It’s about identifying new ways to earn revenue while reducing the dependence on one source of income.

When you expand your revenue streams, you increase your income beyond just commissions from mutual fund sales.

You can spread out your risk and build a stronger financial base by diversification. Even if one income stream stops, the others can continue to maintain your financial well-being.

Why is the importance of revenue diversification?

Have you ever heard the saying, “Don’t put all your eggs in one basket,” which advices keeping these eggs in various baskets?

If one basket is harmed, it may be able to save your other eggs.

Let me explain it with an example. Consider that you are invested in mutual funds. You have bought a single type of mutual funds scheme, say equity.

During market volatility, if the stock market goes down then, there is the possibility that you could lose your money.

This is why it’s important to invest in a mix of asset classes such as debt, equity, or hybrid.

Similarly, it’s important to have multiple streams of income to support yourself financially in times of job loss or industry changes

Why you should diversify your income?

Risk Mitigation: As a mutual fund distributor, income diversification is vital because it helps mitigate the risks associated with relying solely on commissions from mutual fund sales

Higher Income Stability: When you diversify your sources of income, you can continue to make money even when the market is down.

You can protect yourself from unexpected drops in mutual fund sales by reducing your reliance on a single source of income.

Reduced Risk: By diversifying your portfolio, you can lessen the risks brought on by market volatility and regulatory changes.

You can adjust to shifting investor preferences and reduce potential losses by providing various investment products and services.

Increased Customer Satisfaction: Through diversification, you can better meet the specific requirements and preferences of your customers.

You can raise customer satisfaction levels and forge closer ties by offering extra services and educational initiatives.

Growth Possibilities: By diversifying your revenue streams, you can reach new customers and adapt to their changing demands.

Additionally, diversifying into different investment products can expand your consumer base and revenue potential.

You can grow your company and achieve greater levels of success thanks to this growth.

What is the way to diversify your income?

REDVision software has integrated with the peer-to-peer (P2P) lending platform, LenDenClub, Mutual Fund Distributors (MFDs) have the chance to diversify their revenue sources. This integration may have a number of advantages and open up new opportunities for making money. Now let’s get into the specifics:

With the Best Mutual Fund Software in India, MFDs can:

  • Streamline their operations
  • Manage client portfolios
  • Offer seamless investment solutions

It is a comprehensive mutual fund distribution software. MFDs can use it to improve the services they provide with its features, which include client onboardinginvestment trackingreporting, and communication tools.

Mutual Fund Distributors (MFDs) can explore new ways to make money with this integration, LenDenClub, a peer-to-peer (P2P) lending platform. It opens up exciting possibilities for MFDs to diversify their revenue sources and offer clients more investment options.

But how exactly it works?

This P2P platform connects borrowers with lends digitally. It offers individuals or businesses directly to lend or borrow money without a financial intermediary like banks.

Mutual funds distributors can offer their clients a new investment opportunity in terms of diversification.

Clients can invest their money in different schemes with different tenures and get up to 12% returns p.a.

Distributors can earn a good brokerage commission from the investment of their clients.

What are the benefits of this integration?

Our mutual software for distributors offers various benefits with this integration.

  • Revenue Diversification: With this integration, MFDs can diversify their revenue sources beyond conventional mutual fund distribution. MFDs can generate income by providing clients with access to various schemes offered by this P2P lending platform and earn commissions on these investments. MFDs can earn repeat commissions even if the schemes get matured and the investors renew these schemes.
  • Better Client Offering: By integrating with LenDenClub, MFDs can offer their clients a wider selection of investment options. For some investors looking for diversification and perhaps greater returns, peer-to-peer lending can be an attractive asset class. MFDs can cater to their clients’ various risk appetites and financial goals by providing P2P lending alongside mutual funds.
  • Efficiency driven by technology: Through the REDVision platform, clients can easily access and manage their P2P lending investments, streamlining the investment process and enhancing the user experience. This integration simplifies client portfolio management and increases operational effectiveness for MFDs.
  • Increased Client Retention: MFDs can increase client satisfaction and loyalty by expanding their service offerings through our platform. For the MFD, this may result in improved client relationships and higher client retention rates.
  • Get access to a growing market: P2P lending has become very popular recently, providing an alternative to conventional lending channels. MFDs can take advantage of this expanding market and serve customers who are interested in P2P lending. It enables MFDs to stay ahead of market trends and provide their clients with cutting-edge investment options.


As a result, MFDs have the chance to expand their service offerings, improve customer satisfaction, and tap into the expanding P2P lending market with our mutual fund software. MFDs can offer clients a comprehensive investment experience by combining the benefits of mutual funds and peer-to-peer lending onto a streamlined, technologically advanced platform.

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