How Social Media Analytics can help you to Create Best Content

Creating consistent and effective social media content is the key to generate brand awareness and engagement. But at last, everything comes down to data. Whether you are running social media campaigns or striving for organic growth, data will help you in measuring the performance of your content.

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Social media analytics plays a significant role in deriving data from your marketing campaigns. The major challenge that every social media marketer faces is which data to measure and how to create better content from those data insights.

Social media analytics tools not only measure the performance of your content but also analyze your social media audience. The analytics tool will help you understand the
three major points of your social media profiles:

How your content is performing on social media?
How much have your social media channels grown?
How can you use your data to create better content?

Before diving into data analysis, every social media marketer should have a complete set of social media toolboxes. You can select from a wide variety of paid or free tools for deriving data from your social media channels.

Set your social media goals

Setting social media goals is like finding a purpose to analyze the data. Setting a goal will give you a broader idea about what you want to achieve. The social media goals can be of five types:

Traffic: Your content drives traffic to your blogs and website. Generating traffic is the most crucial factor that determines the quality of your content. Traffic generation will help your potential customers to engage with your content.

Read your social media analytics report

Social media reports have different metrics and terms that you need to understand to get a better idea of your analytics. Not every metric will act as a parameter for understanding your social media performance. Once you have chosen the metric that is relevant for you, it can create a better understanding to analyze your social media performance.

Interpret the collected data

Interpret and examine your data in terms of shares, likes, and comments. Check what time your audience engaged with your content. Constant evaluations of these metrics will give you a deeper understanding of your analytics.

Develop content according to new evaluations

Once you read your data thoroughly, create content that engages more with your customers. Evaluations from your data will give you a fair idea about the type of content your audience wants to see.

Evaluate New Results

After developing content based on your analytics, monitor the new content, and see how it performs. You can evaluate your reports every month or quarter for constant improvements.


Data can do wonders if it is appropriately evaluated. Analytics data can help you in creating audience-oriented content, which increases engagement on social media.


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