How the guest posting originated

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The term guest posting is used to describe an article by an external author on a blog or website. In many cases, it is one-time or sporadic cooperation.

How the guest posting originated

Originally, guest posting was used primarily in the form of expert articles. The experts published articles related to their field of expertise on other websites, mainly to strengthen their reputations and draw attention to themselves. Over time, guest posting was also increasingly used to draw attention to websites. Guest articles became an important SEO tool.

Guest posting quality

In a YouTube video, Matt Cutts, in his capacity as a Google employee, explains Google’s take on guest posting. Therefore, the quality and naturalness of the text and the backlinks are used to determine, in particular, whether the invited articles are considered positive or negative. The poor quality of the guest posts can be recognized because they do not fit the website in question in terms of thematic relevance. In addition, the anchor texts of keywords are considered a negative characteristic for a guest message. The article spinning and guest posts that are published on multiple websites simultaneously are considered low quality. High-quality posts include the following features:

  • High relevance of the content concerning the blog topic.
  • Natural density of keywords in the text.
  • Dissemination of knowledge that complements the web sensibly.
  • Information about the author and his reasons for the guest post.

Benefits of guest postings

Guest postings offer a win-win situation for the web operator and guest blogger, as long as they are of high quality. Web operators get new content. They often cover related topics, which the web operator does not write about. Therefore, these contributions bring variety and added value to the site. This increases the volume of traffic and the advertising effect should not be underestimated. On the other hand, the guest blogger benefits from these advantages:

  • Greater visibility ( authority ) through frequent mentions of your name on the web.
  • Quality backlinks for link building.
  • More traffic.
  • New visitors with a longer duration of the visit.
  • Development of new contacts in the blogosphere.
  • High reach in a specifically selected target group.
  • Presentation of one’s abilities in the text area.
  • Obtaining subscribers for newsletters or email lists.


However, guest posting also poses some risks. For the web operator, there is a risk of copyright infringement or damage caused due to duplicate content, if the guest blogger did not create his text with the necessary care. Especially for the less important contributions with many backlinks or keyword anchor texts, the probability that the Google algorithm will sooner or later find out is great. In this case, both the web operator and the guest blogger will face penalties if search engine experts find that the guest articles were placed on a large scale.

Importance of guest posting for the SEO sector

High quality of visitor ads is one of the most important link-building measures in the field of search engine optimization. If guest messages are randomly distributed across the website regardless of the relevance of the content, they can certainly have a negative impact. If you use high-quality guest posting to support a broad SEO strategy, you can benefit from this method.

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