How this Australian creative is using OnlyFans to kickstart her fashion career

How this Australian creative is using OnlyFans to kickstart her fashion career

How being a creator on OnlyFans kickstarted my career in fashion

“I’ve had more business opportunities within the fashion industry from companies that know I work on OnlyFans”.

For many people, ‘business-minded’ and ‘professional’ aren’t words they associate with sex work. Then there’s Christina Faggiano, an Australian woman capitalising on the booming rebrand of sex work pioneered by subscription-based platform OnlyFans. Christina’s selling digital content of her body to not only pay her bills, but to launch a career in a notoriously competitive industry: fashion.

What differentiates OnlyFans from other commercial content sites in the market is its simplistic model that gives creators total control over the content they produce and the prices they set. The platform also offers profile anonymity, making it especially appealing to those looking to buy and sell sexually explicit content.

 

Looking for more thought-provoking lifestyle content? Head to our Life section.
The site has exploded in popularity since the pandemic began, with the platform raking in $3 billion last year. 21-year-old Christina, who lives on her own and runs two small businesses (a lingerie label Made By Christina, and a fashion styling service) is currently making enough money on OnlyFans to live off.

“Financial [security] is definitely the main reason I started OnlyFans, but going through the pandemic and having all of my priorities either put on hold or shifting, kinda gave me the time to get what I really wanted out of my life,” she tells me.

“Some weeks I earn more than others, it really depends on how much attention you’re promoting on other social media platforms… but I make a healthy wage, enough for my lifestyle. I personally feel like, with OnlyFans, it gives me the freedom to earn an income and explore those different areas that interest me. During the pandemic, I was designing, sewing and modelling lingerie and it made me feel very sexy… ”

I spoke with her about navigating life as an OnlyFans creator, and how the fashion industry is colliding with sex work to offer her some exciting new business opportunities.

What kind of content do you create on OnlyFans?

I create a mixture of photo and video content, pay-per-view and point-of-view content as well. I never put myself in positions where I feel uncomfortable via requests and I only do what makes me feel in control and sexy.

How do you navigate your love life while being an OnlyFans content creator?

I was in a relationship before I started working on OnlyFans and it was such a hard thing to bring up, and talk about with my partner. The key to it was being really open and honest about what you’re doing. It’s definitely working out what your partner feels comfortable with, just being with someone that supports you and knows that you aren’t doing it for any other reason than business.

I’m very transparent with my partner about what I’m doing on OnlyFans. He’s subscribed, he knows what’s going on. He sees everything, he loves it, you know. Sometimes in the early days, he would get on board and make some appearances as well.

He’s also a creative and runs his own businesses, and he gets it. So yeah, I guess it’s just being with someone who’s quite like-minded to you and understands. At the end of the day, it’s just very clear if I’m communicating with my clients. There’s no flirting or sneaky behaviour – it’s business.

What’s your long-term career goal?

To be a designer and continue to develop my own brand as a creative. I want to continue to run an ethical [and] transparent fashion label where I am hand-making all of my garments. My true love and passion reside within being creative [and] designing and sewing. I also want to continue to work in other areas of the fashion industry such as editorial, personal and celebrity styling.

Where and what did you study?

I studied fashion throughout high school and had the privilege of being taught and mentored by a truly magnificent woman, Vicki Hobbs, who truly fostered and nurtured my love for fashion and design. She is someone I really look up to. She taught me how to be a great designer.

I was accepted into studying at the London College of Fashion after high school, but had to, unfortunately, put that on hold due to the pandemic starting in the world; it would not have been ideal for me to go. I did, for a time, plan to go back to study, but I feel I am learning more and more on my own by running my business and sewing for pleasure. I found you can get to far [away] places when you have the love, drive and intention to.

Do you ever worry that your career goals are going to collide with your OnlyFans world?
Oh, I used to worry all the time! I think that’s why I didn’t start sooner because I was really afraid that it would hold me back from doing more ‘professional’ roles, or being in roles in the career industry that people may look down on or not approve of someone who has either been or still is a sex worker, or participating or working in OnlyFans. Honestly, I’ve had more business opportunities within the fashion industry from companies that know I do OnlyFans.

For example, I work for a lingerie brand, I’ve done some modelling for them and they’ve seen some of my designs that I’m working on at the moment for Made by Christina. I’m doing a whole new collection where I’m steering away from the more soft satin materials and I’m using faux leathers. This brand was quite interested in me getting some samples into them and start stocking them potentially. That was a very big deal for me, which is really exciting.

Do you have any advice for people interested in creating on OnlyFans?
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Even if it does ‘come back to haunt you’ be proud of yourself, own it. Just be proud. If someone asks “Is that you?’ just say “Yes, that’s me!” [and] own it. Just make sure you know what you’re doing and the kind of career pathway you want to take.

I know in some industries it’s a bit controversial so always be cautious. You don’t have to advertise your own name; you change your name, and you get to know your content and your audience. I would definitely say know your boundaries and don’t be afraid to take that leap.

To learn more about OnlyFans, head
Melbourne label Kahe is prioritising thoughtful tailoring

“I am passionate about fits, quality fabrics and the duality of the garment.”

Eight years ago, Melbourne-based designer Kacy Heywood threw herself headfirst into a new creative endeavour; creating footwear and garments from scratch. Entirely self-taught, Kacy learnt the tricks of her trade by pulling apart discarded clothing and obsessively watching YouTube tutorials.

Had she known how difficult the process of establishing her label Kahe would be, she says she “would have never begun”. But it’s her unconventional approach to design that’s made her label successful and has helped her acquire an intimate knowledge of garment construction.

For more fashion news, shoots, articles and features, head to our Fashion section.
After years of blood, sweat and tears, Kacy is now able to support herself through Kahe and the Melbourne clothing store she co-founded and is the creative director of, Error 404.

Her multi-functional, exquisitely tailored designs are released in low volume amounts, and the popularity of her drops is a testament to the versatility and enduring appeal of her garments. Below, she shares her journey in establishing her label, and what’s exciting her in Australian and international fashion lately.

Tell us about you. What’s your fashion background?
I am a self-taught designer that started in footwear and then moved to garments and creative direction. My education process was through the execution of my label Kahe that I began eight years ago.

How did the label get started? Talk us through the process and the challenges.

Naivety and youth was a huge catalyst for the label! I was 25 and finally accepted myself as an individual. The realisation that I am the only one living my life really struck [me]. So I started to live by this. The desire to create garments was/is innate. I partnered with my talented friend Robyn Daly who took photos and we created an exhibition together.

Of course, we didn’t have any right of passage to a gallery, so we took a gallery’s storage room that had a roller door onto Gore Street [in] Fitzroy. We displayed Robyn’s images of my garments with my garments. Julia, who owned Melbourne’s iconic store Dagma Rousette, was walking her dog and stumbled across our humble pop-up/exhibition. She purchased a few pieces and asked me to stock with her. This was the beginning. I had no idea what I was doing!

This was in 2014. I honestly was making everything up. My patterns were made from newspapers. I taught myself by pulling apart old clothes, ironing them and drawing around that. I had no idea what grain, bias or salvage of fabric was. The next four years led to many tears and panic attacks! Stopping and starting again. Google and YouTube became my best friends and I was obsessed with teaching myself everything I needed to know to facilitate my creative outlet.

It is only these past two years that I have not needed another job. I have worked in bars or cafes full time and pretty much spent all my money on Kahe because I loved doing it so much. If you want to be a designer and don’t come from financial security, then you absolutely have to do it for the love. You are tricking yourself if you think you are going to make money. That comes later… like 10 years later.

What were you trying to achieve from the project at the time? How has this evolved and what are you trying to communicate through the brand now?

My first ever collection was called Return Investment. It was based on the idea that there is no such thing as true altruism. I also wanted to provoke thought in the consumer [to consider] why they are consuming. What is their return going to be on purchasing a Kahe piece?

As time has gone on the philosophical side has died down and the more pragmatic approach to creating a collection has strengthened. For example, I am passionate about fits, quality of fabrics and also [the] duality of the garment. This ultimately will give back more tangibly and hopefully lessen consumer waste.

How would you describe Kahe to someone who’s never seen it before?

Kahe is a predominantly womenswear label that focuses on practical beauty. Pieces are inherently inspired by the working class, using mainly suiting and denim.

The tailoring. I worked really hard to make a unique piece to flatter a body comfortably.
What do you wish you knew when you started?
I am happy [with] how everything went. If I knew how hard it was going to be I would have never begun. If I went to uni and was taught their way, I feel I wouldn’t have acquired the intimate knowledge of construction I have now.

Who do you think is most exciting in Australian fashion right now?
Dion Lee and Laura and Deanna Fanning are cutting some serious international recognition at the moment and they deserve it!
What about the Australian fashion industry needs to change?

Tough question. I feel like I am such a tiny tiny part of the industry and I am not too sure if my perception of it is correct. I do think, like any industry, it is linked with social and economic issues and can be used as a platform to guide change. However, I also think Australia is a backwards and stubborn country that tends to give way to conformity.

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