How To Earn As An Instagram Influencer?

Instagram has grown in popularity and is still growing as new users from around the world keep entering the ecosystem. Many content creators who were only limited to TikTok and Facebook are also coming to Instagram.

With roughly one billion monthly Instagram users online, Instagram influencers have lots of potential to make money. Once you gain a regular fanbase that consumes your content continuously, you can start earning as an influencer.

Now, the question comes to mind – “how to earn as an Instagram influencer?” to find an answer to that question, you must read this article.

Here, we have talked about various ways of earning as an influencer.

Best Way To Earn From Instagram

Brand Partnership 

Once you have a follower base, you can earn as an influencer by promoting products for a brand. Instagram influencers are content creators who can partner with their brands and promote their products and services.

As long as you follow the regulations placed by Instagram on sponsored content, you will be fine. Instagram strictly prohibits promotions of products like drugs and weapons.

This type of earning is determined by the number of followers you have and the amount of engagement your content gets. Also, you need to mention the ‘paid partnership’ in your content when you are promoting something for a brand. T

Affiliate Promotion As An Influencer

You can also earn as an influencer through affiliate links. You can earn commissions by promoting the products and services of a business through affiliate links. Both affiliate marketing networks and brands require influencers with a healthy fanbase for marketing.

You can use your Instagram bio, captions, videos, and posts to promote affiliate links. As a content creator, you can expect 5% to 15% of commission on each of the sales using your affiliate links. In most countries, influencer marketing is the most reliable method of earning from Instagram as an influencer.

Sell As An Influencer

As an Instagram influencer, you have the chance to earn from Instagram by selling your own products. Many Instagram content creators sell their own products. In addition, Instagram allows you to create your own Instagram for business account and set up your product line.

All you need to do is set up your product catalog and make shoppable content on your profile. Organizing your products in different collections also helps you to sell on a broader margin.

You can use the sales insight Instagram provides about your store to manage and boost your sales. Not only that, but you can also promote your product on Instagram by using Instagram ads.

Sponsored Content 

You can directly promote the products and services of a brand on Instagram. But you can also create and promote the sponsored content for a brand. Since you are a content creator on Instagram, bands and agencies may want you to promote a post or a video on Instagram to create and boost awareness.

These posts are more transactional in nature. These deals usually come from the marketing agencies of brands. You get more average revenues per post on Instagram through this model. But the ratio is based upon the number of followers you have and the engagement rate on your account.

Earn From Exclusive Content 

Many Instagram and youtube content creators keep a major amount of their content exclusive and release them on Patreon. These creators use Patreon, a membership platform where they can reward their followers for a price.

You can give a flick of your content on Instagram and offer it to your subscribers on Patreon. You can paste your Patreon content link on your Instagram bio, or you can put it in the story or in your posts.

You can also use a giveaway contest exclusively for your Patreon members. By doing so, you can increase the number of Patreon members and earn more. For instance, if you are an artist, you can use Patreon to offer long-form videos of tutorials and classes.

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Instagram Consultancy 

When you are an established Instagram influencer, it is convenient that you already have a huge follower base. You have gained the experience and the expertise to grow on Instagram. As an influencer, you can share your knowledge with other content creators on Instagram to grow.

You can offer paid consultancy to businesses and brands who are trying to create an online presence. If you are a beginner, you can charge your clients $15 to $50 dollars. But if you are more experienced, you can charge them $50 to $150 per hour. The platform is growing so is the need for consultants to help Instagram users to grow their accounts.

Sell Live Badges

As an influencer on Instagram, you have an opportunity to earn live badges. It is a method that allows influencers to earn money directly from the app. An influencer can sell the Live Badges during the live video sessions. This model is very famous in the US, and followers love to buy these badges to show their support.

The Live Badges cost around $0.99 to $4.99. Here is how to set up Live Badges –

  • Go to your Instagram profile
  • Tap on the Professional Dashboard option.
  • Now, enable monetization.
  • When approved, you can see a button called Set up Badges.
  • Once you tap on it, you are ready to go.


Running IGTV ads is one option for earning money as an influencer. Once you have expertise in creating and monetizing content on Instagram, you can offer businesses to promote theirs using your expertise. You can help brands the opportunity to promote themselves on your video posts. It is one of the most effective ways of earning money on Instagram as an influencer.

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Bottom Line 

Based on the type of content you produce and the number of followers you have on Instagram, you can earn on Instagram as an influencer. Affiliate marketing, selling Live Badges, selling products through Instagram, and shopping are some great ways of making money on Instagram.

We hope you got the idea of making money on Instagram as an influencer. If there is any question, you can use the comment section to ask them.

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