How to Improve Your Website’s Ranking with Topic Clusters


Members of the SEO industry have been using topic clusters in their digital marketing and search engine optimization strategies for years, but businesses don’t always think about how it could benefit them. If you want to boost your website’s ranking and get your business up on the first page of search engines, then you should consider adding topic clusters to your digital marketing plan. In this article, we’ll give you an overview of what topic clusters are and how they can help you get better results from your website’s search engine rankings.

Why Is Topic Clustering Important?

Search engines have changed their way of ranking content over the past years. Yes, choosing a random keyword to create your next blog isn’t going to work anymore. Today, businesses are realizing the value of topics and search intent and shifting their view from traditional keywords to topic cluster models. This helps them to increase the search rankings of their websites. Moreover, it helps your SEO in Yakima, WA, and content calendar and helps you squeeze every drop of value out of your digital marketing efforts. It tells Google that your website has lots of useful content that are relevant to a specific topic. Here we’ve listed a few reasons why you should focus on topic clusters.

-Topic clusters help you rank for less competitive keywords and drive in more traffic in a short time.

-Improves the performance of the pillar content for more competitive keywords.

-When you build credibility in specific topics, search engines see your website as an industry expert.

Tips to Use Topic-cluster Approach to Create High-Quality Content

Decide a Core Topic

Choose your pillar page, the main topic around which you want to building content clusters. Don’t simply choose a topic based on guesswork, but look into buyer personas for assistance. This helps you identify the type of content you are looking for, and the search queries the buyers are using to find your competitors.

Create Cluster Pages

Creating cluster pages is similar to creating a standard blog post. But there are a few exceptions: 1) You should not mention anything in detail that are mentioned in another cluster page 2) Don’t dive deep into the subtopic, focusing heavily on the main keyword. 3) Your cluster page must bring something unique and should not repeat or sound similar to other cluster pages.

Write the Pillar Page

Create a pillar page based on the collection of the topic clusters. The pillar pages are usually long-form with more than 3000 words, and provide an overview of one broad topic.

Add Internal Links

Once you publish pillar and cluster pages, start adding internal links between clusters and pillars. This allows the search engine to find, crawl, and index your topic clusters quickly.

Get in touch with the digital marketing experts to know more about topic clustering and how you can use it to rank your website.

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The author of this article is a leader in SEO Yakima, WA, and has over a decade of experience in the industry. In this article, he explains the importance of topic clusters. Visit for more.

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