For an eCommerce site, time equals money. The better the purchasing experience, the faster your website loads. Improved SEO, enhanced ROI, and happier customers are all benefits of a better user experience.


High-resolution photographs and videos, live chat, user reviews, real-time inventory, personalization, and a variety of other dynamic features are all expected by today’s shoppers. Consumers who shop online have a limited attention span. As a result, all of the features people expect to have a faster and smoother purchasing experience are the same elements that will slow down your eCommerce site if you don’t implement them correctly. If you have an eCommerce WordPress website and your website is too slow which is making you lose your visitors then the only thing you can do is hire an eCommerce development company to speed up your website.


Now let’s have a look at some common tips to optimize the speed of your eCommerce website:


Why does speed matter for an eCommerce WordPress 



Initially, time visitors and a user’s first impression of your site will be its speed. According to a Google study, 53% of mobile consumers abandon a site if it takes longer than 3 seconds to load.


Another global study found that 80% of users find a slow-loading website more annoying than one that is momentarily unavailable. According to the same study, 73% of consumers will transfer to a competing site if a website is too slow to load.


The user experience and online revenue might be harmed by even a 100-millisecond delay in page response time.


A 100-millisecond delay in page load time might cost you $25,550 in missed revenue per year if your site earns $1,000 per day.


How to check the loading time of your eCommerce website?


First and foremost, you should evaluate your website’s current load time. Recall that the speed of a page might vary depending upon several factors, including.


  • the size of that page
  • the number of requests it makes
  • whether or not it has been stored, and lastly
  • the type of information it hosts (static or dynamic).


The homepage of a website is frequently used as a benchmark for assessing load time. The following three tools are widely used across the web to check a website’s performance.


  • PageSpeed Insights (doesn’t give page loading times, but it does indicate things that may be modified to make WordPress perform quicker)


Tips to optimize e-commerce store speed to increase efficiency on your WordPress website 


Page Size Should Be Reduced


In kilobytes, the size of a page is defined. Images, JavaScript, and CSS are all included in this category. The page size should be kept to a minimum. Avoid putting large items or graphics on your pages; instead, design them with load times in mind. By saving the page as a web archive folder on your computer, you can quickly determine the size of the page. Next, determine the folder’s dimensions.


Unless your e-commerce site requires richer visuals to generate cash, try to limit page load times to three seconds or less. In that case, strike a balance between losing clients due to long loading times and gaining customers with more detailed graphics.


Make use of a CDN.


Consider using a Content Delivery Network if you have an international clientele. It caches content on servers throughout the world, resulting in faster load times. For example, this would benefit a consumer in Hong Kong who, instead of hitting the master server in the United States, could load a page from a server in China.


Make use of caching and in-memory computing.

To prevent visiting a database needlessly, use caching or in-memory solutions. These technologies can keep an entire eCommerce product catalog, all customer information, site-search indexes, and other information in memory, avoiding database queries. The method makes use of the RAM on a server and stores data there. This helps enhance performance because input-output operations on RAM are typically 10 times faster than on a hard disc.


Data compression


Reduce the size of data transmitted to a browser by using Gzip or other compression software. Before providing data in response to a client request, the server compresses the data. This necessitates the modification of server configuration files, which necessitates developer expertise. However, before enabling data compression, ensure your customers aren’t using outdated browsers like Internet Explorer 4, as Gzip isn’t compatible with them.


Image Dimensions must be specified.


Set the image’s height and width so that the browser may create placeholders for the images and load the page and images at the same time. Retailers frequently create images without stating the image’s dimensions on the website. This causes the browser to finish loading the image before moving on to the next job, which takes longer.


Simple height and width attributes for each image inform the browser about the image’s size, allowing it to make space for it while other sections of the page load. In addition, automatically adjust image sizes for different sorts of devices, such as laptops, tablets, and smartphones.


Platform Configuration Should Be Optimized


Determine available configurations to optimize website load times if you utilize an eCommerce platform, whether hosted or licensed. Most platforms allow for modest adjustments that can result in big improvements. For example, Magento’s default configuration includes file compression, a content delivery network, and other performance benefits. A retailer’s Magento administrator can do these platform optimizations.


‘Round Trips’ should be used less frequently.


Combine numerous files to reduce the number of “round trips” to the server. For example, instead of reading numerous JavaScript files one by one, combine them into a single file first and then connect to the server. This compels the browser to perform a single request rather than many journeys, resulting in faster load speeds. Various tools and strategies can aid with this, such as CSS Sprites, which allows several pictures to be loaded in a single request.




The most significant benefit of reducing your website’s loading time is that it will dramatically improve your visitors’ experience. Whether they’re on their phones or computers, the situation is the same. It will also help you to improve your SERP ranking. After all, lower bandwidth utilization on your hosting server and faster site loading times on the client-side can only help you in the short and long term.


We hope that you have found this blog useful. As we have already pointed out, many of these tips are too technical for the average person to understand. It is still very important for your web page to load quickly, despite it being very technical. You can, therefore, look for a WordPress development company that can help you maintain your WordPress website smoothly. 

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