How To Outrank Your Competitors: A Beginner’s Guide To SEO

Do you want to know how to outrank your competitors? If so, then this article is for you! I know it can be difficult to keep up with all the changes in the search engine optimisation industry. 

That’s why I’ve put together this beginner’s SEO Auckland guide on how to outrank your competitors in Google.

Conduct Keyword Research 

Conducting keyword research is the first step to optimising your content for search engines. It’s also one of the most important steps in your SEO Auckland because it allows you to identify which keywords are relevant and popular among potential customers.

Keyword research tools like Google Keyword Planner make it easy to find these terms–all you need is an account with a free Google AdWords account, which anyone can set up within minutes.

Create Quality Content 

Now that you’ve identified your target keywords and chosen a strategy, it’s time to create some content.

This is where you can really shine as an SEO expert: if you can create quality content that ranks well in search engines, then there’s no reason why anyone would leave their site when they’re looking for something specific. 

SEO Auckland

This is also when people will start coming back because they like what they see on your site.

Build High-Quality Backlinks 

To rank higher in Google’s search results, you need to get links to your site. Links are like votes for the content on your website–the more votes you have, the more authoritative and trustworthy your content appears to Google.

The best way to get these “votes” is by building links from other websites (or blog posts). These are called backlinks because they point backwards toward the page they link from (i.e., “back”).

Track Your Progress

Once you’ve started working on your SEO campaign, it’s important to keep track of the work that you’re doing. This will help ensure that you don’t overlook any important steps and it will also show how far along in the process you are.

One way to do this is by using a spreadsheet or other type of charting tool. You can use this spreadsheet template to record each step as it happens so that when it comes time for review, all relevant information will be at hand. 

Another option is Google Analytics: this tool provides detailed analytics about website traffic and user behaviour (including how much time users spend on individual pages), which makes it ideal for tracking progress toward specific goals like increasing organic search traffic or improving conversion rates.


There you have it! The most important steps to take in order to outrank your competitors. Remember that these are just the basics for getting started with and there are many more things you can do. 

However, if you follow these steps diligently, then you’ll be well on your way towards dominating Google search results pages (and hopefully making money in the process).

Source: How To Outrank Your Competitors: A Beginner’s Guide To SEO 

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