How to Publish Your App

You’ve built your app and are now ready to publish it. But what do you need to do in order to get your app published now that you’re done building it? Well, that’s what this article is for! You can think of this as a checklist of sorts that you can follow to make sure you get everything done so that our team can submit your app to the Apple and Google app stores.

Enroll In The Apple Developer Program

The first step in getting your app live in the Apple App Store is to enroll in their developer program. Apple requires all apps to be housed in their own dedicated developer account, and the enrollment fee is an annual charge of $99.

If you need help with how to enroll in Apple’s developer program, we encourage you to check out our article which takes you through the process step-by-step, which you can find here.

One thing to keep in mind when enrolling in Apple’s program is which developer account type you’re enrolling as. There are two account types, Individual and Company/Organization. Here’s a breakdown of the two types:


An individual account only allows for a single primary login to be created to the iOS Developer Account. Also, the developer name that will be made public (on the App Store) will be your First and Last name. Sign up for an individual account only if your app is branded to you as an individual.


A company/organization account allows for multiple user logins to be created and managed with varying permissions capabilities for each login. The developer name that will be made public will be your company or organization’s name.

Enrolling in the correct account, or entity type, is vitally important to getting your app submitted and approved by Apple. If you’re not sure which account type to enroll as, it boils down to who your app’s content is for, and the name that your app is branded under.

Using Tony Stark of the Avengers as an example, let’s say he built an app about himself called “Tony Stark’s App”. Not as creative as his Iron Man suits, but it does the job, and everything in that app is related to him as an individual person. Then he can enroll as an individual as the app is branded to Tony Stark.

But let’s say he made an app for his company Stark Enterprises, or a charitable organization that he runs. He’d have to enroll as a Company/Organization under that company or organization’s name for that app since it’s created specifically for his company or organization.

If you are a non-profit organization, a government institution, or educational institution, there is a chance that you can waive the enrollment fee. You will need to enroll as a Company/Organization, and will need to follow the steps laid out by Apple.

Keep A Lookout For Emails From Apple And Google

Once your app has been submitted, Apple will send you periodic updates on the app’s submission to the email address that you used to sign up for the Apple account with. This can be a message letting you know that it’s currently in review, ready for sale, or that the app has been rejected. While we strive to make sure that your app is as rejection-proof as possible, rejections do happen from time to time. Because of this we recommend that you keep an eye out for any messages from Apple regarding your app. If you do end up with a rejection, please forward Apple’s full rejection message to us where we’re more than happy to help you resolve that rejection. Apple Developer Login

Similarly if for some reason Google rejects your app, you’ll also be notified at the email address that you used to enroll in the Google developer program with. We will also notify you at this email address once your app has been approved by Google.

Congratulations! You now know the process and what’s required in order to get your app published! We hope this article has been helpful as you get your app ready to go live.

Comments are closed