How to Repurpose Your Digital Content?

The marketers cannot deny the fact that the “Content is king.” The internet is full of information, and the amount of data is increasing day by day. Creating valuable content on a daily basis can be a task for content creators. Despite putting a lot of hard work, you cannot guarantee that your content will attract traffic.

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But, you can also repurpose your content. It means you use your original content and present it differently. Presenting your content in new formats will add newness while saving you time. In this article, we will give you some tips on how you can repurpose your content:

Design infographics

Visuals are one of the most efficient and engaging forms of content. Your existing content may have some critical data to share and process-oriented information that you can convert into infographics. Infographics are catchy and appealing to viewers, and it helps them to grab the information faster.

Share blog quotes on social media platforms

If your blogs have quotes in it, share them on social media in the form of an image. Before sharing, make sure you use a quote that can connect with your audience. Sharing some key takeaways is also an excellent trick to attract more eyeballs.

Create a blog video

Video is one of the emerging forms of content on the internet right now. Creating a blog video will increase the chances of getting more traffic. You can easily create a blog video and highlight significant points in it. Depending on your blog size, you can create small videos and large videos.

Use Quora

Whenever you type any question on Google, Quora always shows up on the first page. Quora is a perfect platform to enhance your audience in your niche. You can use your blog posts as a source for your answers on Quora. You can also give the link of your blog after adding some relevant details. It will increase the traffic on your blog.

Host a webinar

You can share your existing blog in a more exciting format that catches more attention, and hosting a webinar can do this for you. People pay more attention to the webinar. You can compile some of your major blogs and present them to your audience in a different way.

Upgrade your existing blog

Upgrading your existing blog with recent data grabs the attention of your audience. It ensures you get regular traffic on your blog posts and gives your audience more updated versions of your blog.

Use different platforms

Other platforms like Medium and Reddit allow you to republish your blogs to grab a broader audience. You can create your account on their platforms and publish your existing content.

Post on Linkedin

Linkedin is the perfect platform for your business-related content. You can re-create your existing blog posts in a shorter version and post it on LinkedIn. You can mention your blog in pointers to grab more retention and add links to your original content in the end. Posting on LinkedIn helps you in increasing your professional network.

Conclusion

As per the 80/20 rule, you are supposed to spend 20% on creating new content and 80% on promoting it. You don’t have to create original content every day. Repurposing your old content holds more possibility of attracting new traffic and engagement.

 

Devin Smith is a creative person who has been writing blogs and articles about cyber security and utility software programes. He writes about the latest updates regarding office.com/setup and how it can improve the work experience of users. His articles have been published in many popular e-magazines, blogs and websites.

 

 

 

 

SOURCE: How to Repurpose Your Digital Content?

 

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