How to Stop Writing Boring Social Media Posts (And Start Driving More Traffic And Engagement)

It’s hard to be heard on social media. Tightening algorithms are crushing organic reach. You can’t outsmart bots or hack your way to success. Plus, more content is being created every day (meaning more competition for your own posts). It’s not just other marketers you’re competing with, either. You’re fighting for attention against everything else folks can find on social media. So, what’s a busy marketer to do? The answer starts with honing their writing skills. Without sharp copy, it’s nearly impossible to cut through the noise and capture user’s attention. Too often though, companies prioritize mechanics (such as timing…

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