How To Use AI For Sales To Boost Revenue

The most talked-about technological advancement of the twenty-first century is probably artificial intelligence, and it is now quickly encroaching on the workplace. The talk of the town reached the educational industry in the form of assignments that most students ask best online assignment help on AI.

The use of AI in organizations has increased by 270% in the last four years. AI has taken over many industries by storm (helpwithdissertation, 2022). When the first trend of AI-based solutions enters the market, it is clear that businesses are implementing AI technology primarily to replace unnecessary human labor and save money in the long run.

Digitization has made the conditions for the growth and monetization of AI applications possible in the age of big data. But how exactly AI assists businesses in achieving that is a question that remains. In simple terms, AI enhances any company’s capacity to boost sales in various ways. Business organizations can use AI to, identify very weak signals and produce more precise forecasts for inventory prices, logistics, demand, and supply. There has always been fear that robots will replace humans in the workforce or will make some roles redundant (Marr, 2021).

However, AI’s ability to process large amounts of data quickly and automatically enhances the quality of in-the-moment decision-making. With this in mind, the writer of Dissertation Help Online will walk you through various ways AI can increase your company’s revenue.


1. Improved Lead Scoring

AI makes sales prospecting more precise. More information requests come in because of social selling, but it can be challenging to identify which of the prospects are prepared to make a purchase. Utilizing data from corporate history, demographics, and other sources, you can assimilate buyer personas that are clearly defined by using predictive analytics. It is simpler to compare and identify the traits that point to a likely sale when using similar customer information that is already stored in the database.

More importantly, analytics can be used to forecast when and how to close sales. Analytics can show customer needs in relation to your product and they can even generate a likely timeline for a final close. Higher close rates are associated with more precise predictive profiles.


2. Directing Sales Prospects

Predictive analytics can assist in triggering responses to queries, and personalization has become an essential component of the customer’s sales journey. To automate leads, provide a customized experience, and even handle objections until the sales rep is able to step in, specific actions can be programmed using machine learning.

Predictive analytics may also be used to track progress and determine when a prospect is ready to purchase. Knowing when to approach a prospect is just as crucial as knowing how to do it. Data collection and analytics can help sales pitches by revealing the best subject lines and topics. Based on the size, scope, and requirements of the company, analytics can also help to create the best sales offer.


3. Churn Reduction and Upselling

Everyone knows that keeping an existing customer costs much less than finding a new one. Retention and growth of customers are essential because more businesses are restructuring to benefit from recurring revenue. Predictive analytics can reveal a lot about customer satisfaction. For example, it may indicate whether a client is using your service insufficiently, experiencing support issues, or requesting new features. Tracking activity can show you when you’re about to lose a customer.

Predictive models can be made to find clients who are prepared to make larger purchases. The way they use a product or service, or activities like looking for more blog posts, data sheets, and website videos, may indicate that they require additional products.


4. Optimization of pricing

Many businesses rely on field salespeople to determine product or service pricing in order to close a deal with a customer. During the closing process, the sales representative frequently helps to optimize the price on the fly, enough to be worthwhile for the enterprise while keeping the customer on track. AI is well suited to finding the best discount rates based on deal paths, win-loss ratios, deal timing, and other variables. Pricing optimization tool vendors include Vendavo, Pricing Solutions, and Competera.


5. Analytics for contact

When all the data collected during sales calls are used as input for machine learning, AI tools can analyze that data to uncover insights that can increase the effectiveness of sales calls.

Email correspondence with clients and call recordings are two additional sources of information. This tool is available from HubSpot, Aspect, and CallMiner Eureka.


6. Generating leads

Any salesperson’s success depends on how well and how many leads they generate. Since they aren’t producing the leads themselves, the salesperson will have more time to focus on it if AI is handling this task. The salesperson’s queue is always full. Most CRM platforms, including HubSpot, Salesforce, and Marketo Engage, which is part of Adobe Experience Cloud, can do this.


7. Automation of CRM

Data entry into a CRM system has historically taken up a significant amount of a salesperson’s time. By synchronizing the data, AI has made it possible to automate that task. The majority of CRM platforms currently in use, such as Microsoft Dynamics 365, IBM Watson Marketing, and Sales Canvas, are AI-driven.


8. Personalization of content

Having personalized content available to use in pursuing the sale comes after the salesperson facilitates the customer. AI can create content that is appealing to customers based on their requirements and preferences using customer profile information from the CRM platform. Evergage, Softcube, and Granify are software vendors that specialize in content personalization and revenue optimization.


9. Digital Sales Assistant

Sales are one of the occupations that require the most calendar juggling, but AI can automate the work schedule procedure. Calendly is a scheduling tool available to sales representatives that can connect to and synchronize up to six calendars.



Final words

If companies want to remain competitive, they must leverage artificial intelligence, which has developed into a crucial asset. It is safe to conclude that this technology isn’t any longer in the future, it is right now, and intuitive solutions are assisting individuals in meeting their needs for AI services. Finding and implementing AI-driven solutions that are appropriate for your business early on will undoubtedly benefit your revenue. So jump on the AI bandwagon right now.



Reference list

Marr, B. (2021, December 10). The 7 biggest artificial intelligence (AI) trends in 2022. Forbes. Retrieved May 7, 2022, from

HWD, (2022).  How Artificial Intelligence Is Changing The Education System For The Better. Online Available at [Accessed on 7th May 2022]

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