How White Labeling in Mutual Fund Software Can Save Time & Money for MFDs?

What is White Labeling?

Company A provides a product or service to Company B, which then rebrands and sells it as its own. This enables the second company to provide a more personalized experience to its customers and increase trust in its services. It can enter a new market or broaden its offerings without investing in developing its own product or service from the ground up. In the case of mutual fund software, White labeling allows mutual fund distributors and other financial services providers to offer their clients a comprehensive suite of investment tools without having to develop their own software. This can save them time, money, and resources while also allowing them to stand out from their competitors.

How Does White Labeling Work in Asset Management Software?

Wealth Elite, a white-label wealth management software, offers a variety of features and functionality, including:

  • Portfolio management tools
  • Research instruments
  • 40+ reports
  • Online transaction
  • Goal GPS portfolio rebalancing and more

MFDs can then tailor the software to their specific branding and needs. They have the ability to modify the color scheme, logo, and other visual elements, as well as add and remove features.

MFDs can then onboard their investors and use the software as their own product once it has been customized.

Benefits of White Labeling in the Fund Management Software

There are several advantages to using white-label software, including:

Reduction in Costs. White-label software providers typically charge a monthly or annual subscription fee, which is typically much less expensive than developing and maintaining your own software.

Faster time to market. White-label software is usually ready to use right away, allowing you to get your business up and running faster.

Increased adaptability. You can customize white-label software to match your company’s branding and needs. This gives you more control over the user experience and allows you to distinguish your company from the competition.

Enhanced Customer service. You can focus on providing excellent customer service to your clients by using white-label software. This can assist you in developing relationships and retaining clients.


Mutual Fund Distributors and other financial services firms can benefit from white-label investment software. It can help them save time, money, and resources while also differentiating themselves from their competitors. However, before making a decision, it is critical to weigh the benefits and drawbacks of various white-label software.

There are a few things to keep in mind if you are considering using white-label software:

Select a reputable software provider. In the market, there are numerous white-label software providers. However, Wealth Elite provides the best software in the industry. It is critical to select a provider with a good reputation and a track record of providing high-quality software.

Make sure the software meets your needs. Before you sign up for a solution, make sure it meets your needs. Consider the features and functionality that are important to you, as well as the cost of the software.

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