Improving Web Performance in Episerver

Ever heard of users abandoning sites due to increased load time? Sure you must have! The fact being customers today are impatient, they prefer completely abandoning a site rather than wait for it to load properly. Especially the eCommerce customers, who’re riding on a horse even while shopping. All you can do is stay ready with a plan to not just cater to more audiences but to retain them too!

As per Kissmetrics “A 1-second delay in page response can result in a 7% reduction in conversions”. For instance, if an e-commerce site is earning $100,000 per day, this could also mean a loss of sales of around $2.5 million each year. In simple words, the longer a site takes to load the more visitors will leave and prefer other options. To let you know how much users prefer quick loading sites, the survey by the blog suggests that 47% of consumers expect a site to load in two seconds or less. While you can consider the mobile users a little more patient than the website ones as they claim to wait for longer than ten seconds for a page to load. Now, what next? Firstly, take a call on the loopholes blindfolding you and letting your users find another option. Take a self-check and measure your website performance.

Measuring Performance to Improve the Bottom Line

Before we talk further about improving the site’s performance, let’s decode how we need to measure the current performance and take useful steps to sort. To test the performance one can use two types of tools. The first one is the passive tools which are used to manually test performance and the other one is the active tools to automatically monitor performance. A few known tools are Web Page Test and Google Lighthouse, providing a clear overview of their results.

Active Tools- They test the performance of your website over time and will notify you later in case you aren’t meeting the preset targets. These notifications can be in the form of emails. It works through automatic tracking using a web speed test which keeps the performance track over some time.

What’s the End Solution?

After you’re done with sound testing and analyzing the performance, hop on to the approaches that can help you to improve and impact. One option is to add a content distribution network to your web application. Under this system your content is not collected and stored on a single server, instead, it is distributed at multiple locations over your operating area. By bringing the content closer to the users lets them experience a faster download of static content including stills and further eases the load on the server too! This, therefore, allows a quicker response time.

Another way out is image optimization to decrease the loading time. With the adaptation of image resizers and modern image formats such as JPEG 2000 and JPEG XR, the process has become easier. Additionally, CDN vendors now support the conversion of traditional formats to modern ones which they and further serve to the browsers supporting the same formats.

Increasing Web Performance

Performance is a part of the basics in the process of testing and optimization. Though every business might differ in terms of its strategies, performance must be at the top of the list in the conceptualization and design phase. Considering the factors, you must keep in mind what’s slowing things down and how impactful it can be to your business. For instance, allowing Ads on your website might seem like a revenue generation option but it can slow your website. If you don’t have a solution to this, do not let anything for extra revenue kill your mainstream business! Another aspect or step could be during launch and maintenance, performance optimization leading to increased customer satisfaction should be the top priority.

Using Episerver

While using Episerver CMS Solution, the following performance improvements steps should be kept in mind –

  • Minimizing database calls rather than using Episerver’s caching layer most of the time.
  • Minimizing the external requests and always caching the ones you are making.
  • Working over personalized experiences and make sure that you implement personalization in a way that makes the lesser possible impact.
  • Avoid frequent querying of the dynamic data store.
  • Try and keep the content tree perfectly balanced.
  • Avoid dynamic properties whenever it is possible.

Wrapping up

High performance isn’t a case by accident, it does need a lot of planning throughout the project development and constant monitoring post-launch. Always keep in mind that a performance check is a foremost step to retain more customers and keep them bonded to your brand. Confused what next? Get all set and find a suitable web development company in San Jose and let your business reach new heights!

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