In-vehicle Infotainment Market Business Strategy and Market Segments Poised for Strong Growth in Future

In-vehicle Infotainment Market to 2025 – Global Analysis and Forecast by Operating System, Interaction Type and Connectivity Technology. In-vehicle Infotainment market is expected to grow to US$ 33.16 billion by 2025 from US$ 19.66 billion in 2016. It is believed that there are more than billion cars on road worldwide. Also, people have been keen on keeping cars for longer times with them than ever before and therefore, the expenditures on the aesthetics and design of cars are expected to be more than ever before. It has also been said that a design of an infotainment system inside a particular car forms one criteria for the selection of cars by the consumers. Mobility is considered to be a desirable luxury and that is why people invest in the purchase of automobiles.

Multi-media interactivity has become a commonplace inside the cars today and advancements in the instrument control has become essential for the driver has to connect to these multimedia platforms while driving the car simultaneously. As earlier infotainment systems proved to be a source of distraction for driver, OEMs had to look out for solutions & interfaces in the infotainment systems that could minimize the distraction levels for a driver. Advanced gesture recognition and speech recognition are the two promising human machine interfaces (HMI) that can be used to make the cockpits of the cars more intuitive and would help in making the infotainment system less distractive for the driver.

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In our study, we have segmented the in-vehicle infotainment market by operating system, interaction type, and connectivity technology. The market for in-vehicle infotainment has been segmented on the basis of various operating systems (OS) being used in the infotainment systems by the automotive OEMs worldwide. Globally, the infotainment systems are operated on the following four OS that are Microsoft, Linux, QNX, and Others by which the market is segmented. Significant advances have been made by technology companies to make the Human Machine Interface (HMI) for infotainment system easier for the driver to operate without the driver losing the sight off the road.

The various interface types being used for IVI systems form the basis of market segmentation and are touch-screen, Voice-enabled, physically button controlled and gestures. Additionally, the market for in-vehicle infotainments is broken down on the basis of connectivity technology into Bluetooth, Wi-Fi and NFC. On the basis of geography, the in-vehicle infotainment market is analyzed into North America, Europe, Asia- Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).

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Some of the major players influencing in-vehicle infotainment market are Harman International, Alpine Electronics, Inc., JVC Kenwood Corporation, Clarion Co., Ltd. and Panasonic Corporation. Also Continental AG, Denso Ten Limited, Garmin Ltd., Pioneer Corporation and Visteon Corporation are other key companies in the in-vehicle infotainment market. Many companies are investing in infotainment systems owing to the potential improvements related to accuracy, operational efficiency and timely order fulfilment thereby, helping them to enhance customer retention rate and compete efficiently in the market.

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