Increase Page Traffic by Using the Correct Focus Keywords
Increase Page Traffic by Using the Correct Focus Keywords
A keyword, according to Google, is a significant word or concept. Keywords, like hashtags, assist the algorithm in determining the topic of a piece of content. In the case of search engines, it explains, what a webpage is about. If you get it right, your website will outperform your competitors on search engines. Potential customers will find you first.
So, What exactly is a Focus Keyword?
A focus keyword, also known as a target keyword, is the term around which you optimize your content to rank higher on Google SERPs. It should correspond to the intent of your intended audience. That is, it must be relevant for your page to be discovered online.
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Why Should You Include a Focus Keyword in Your Page Content?
Because Google has shifted to semantic search and prioritizes intent over everything else, you should continue to use focus keywords in your content. It is preferable to have a target keyword for two reasons:
- Determine the subject’s relevance.
Contrary to some popular beliefs, keyword optimization is not a dying practice. A target keyword could assist you in determining the subject or topic relevance of your content.
Keywords assist Google in determining the relevance of your content to people’s queries, as well as its relationship to other topics on the internet. As a result, you must use your primary keyword to become acquainted with topics relevant to your target audience.
- Identify the optimal traffic for your page or site.
Placing your primary keyword in critical points of your page is part of optimizing your content. As you know, the entire page is not just your content. It includes page elements such as the meta description, title, and URL of your page. This may help you attract your target audience and drive relevant traffic to your website.
Using a primary keyword in your URL can help people and Google determine what your page is about even if they don’t look at it. But first, make sure your keyword is relevant to the topic you’re covering. Otherwise, Google and other search engines may penalize your page.
Now, the next question is How to Choose the Right Keywords.
- Very first, make a list of the topics you’d like to cover.
- Then, identify words and phrases that are related to the topics you’ve chosen.
- Examine the Keyword Ranking Difficulty and Monthly Search Volume.
- Reduce Your Keyword List to the Most Relevant Keywords.
- Finally, choose keywords and phrases that are related.
All these steps are followed exactly in Online Digital Marketing Courses with lots of practicals and assignments.
Final thoughts
Focus keywords are still an important part of any SEO strategy for optimizing your content or site pages. When Google switched to semantic search, however, the purpose and approach to using keywords changed.
Keyword research is not extinct, but it is now integrated into a more complex SEO process. Writing content or optimizing your page without a clear focus keyword is similar to walking down a busy street blindfolded.
Now, you got to know how much Keyword research is important in SEO. If you join Online Digital Marketing Courses, you can learn more about other SEO techniques.
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