Know the Best Email Marketing Service Providers India

Some of the best ESPs in India have established a loyal audience base by providing them with bulk email delivery at reasonable costs. At the same time, others have concentrated on enhancing foundations like email tracking, segmentation, SMP routing, and artificial intelligence. Hence, choosing the best email marketing service provider in India will be a challenging task for you. But, no worries! The following article covers the crucial pointers to keep in mind while selecting the best email marketing services agency in India.

Things to Self-Examine Before Considering an ESP

Before you determine the potential ESPs, you need to examine your business requirements.

  • Scalability: We suggest you analyse existing subscriber list and determine how many leads you generate regularly. Since most ESPs impose prices on you for a minimum number of subscribers.
  • Measuring Metrics: All ESPs provide email campaign metrics such as click rates, unsubscribes, and open rates. However, you need to identify other metrics that you are willing to measure, such as last email opened, optimum open rate, heatmap, etc.
  • Improving Engagement: You also need to examine whether you plan to send innovative emails to enhance customer engagement. It is critical since most ESPs don’t offer CSS support.

How To Choose the Best Email Marketing Service Provider in India?

Choosing the best email marketing service provider India involves both money and time. Hence, marketers need to select one that fulfils their current requirement and is ready for future perspectives as well. While choosing ESPs in India, always consider the below-cited prerequisites:

  1. Costs: It varies between each email marketing company. Before choosing one, it would be best if you identify the number of subscribers and how many emails per month you are willing to send. It will help you choose the best plan and services as per the requirement.
  2. Deliverability: The email service provider monitors any email you send before it gets delivered. It is to ensure that all significant ISPs and other domains are happily receiving your emails. The best email marketing services agency in India should inform you which emails were delivered and which weren’t, and why.
  3. Usability: Most ESPs offer trial/free plans that allow the customer to try it for themselves before buying. You may identify that some platforms are more user-friendly than others for your particular business requirements.
  4. API Integration: The email sending process is continuously refined based on prior campaign executions. It involves 3rd party plug-ins/apps to witness several metrics that your ESP might not be presenting. Hence, check if your ESP supports API integration for the tools you use to administer analysis.
  5. Customer Service: Imagine you scheduled an email to be sent late midnight but because of server downtime, the email could not be delivered. Does your ESP provide round-the-clock customer support? Examine the downtime patterns & frequencies and ask the ESPs about their crisis management plan for such scenarios.

Wrapping Up

Choosing the best email marketing service provider in India is like making a never-ending promise. You may decide to break that up later, but it would be a complete wastage of resources. Hence, it would be great if you opt for a free trial to know how well it goes for your business. Once you finalise the email marketing services agency in India that fulfils all your business needs, you can get in touch with Wisdom tree Ventures for all your ESP migration griefs.


Comments are closed