Laundry Sanitizer Market Demands, Trends and Business Outlook 2028

Laundry Sanitizer Industry Overview

The global laundry sanitizer market size was valued at USD 34.1 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 2.7% from 2021 to 2028.

The growing awareness regarding personal hygiene, coupled with a rise in infectious diseases, is fueling the demand for laundry sanitizers. Over the past several months, various parts of the world have coped with the effects of the COVID-19 pandemic. The advent of the virus has brought several changes in the customers’ preference toward cleaning products. The growing awareness regarding handwashing and improved hygiene practices has increased the demand for laundry sanitizers.

Gather more insights about the market drivers, restrains and growth of the Global Laundry Sanitizer Market

U.S. laundry sanitizer market size, by type, 2018 - 2028 (USD Million)

The growing awareness regarding disinfection and personal hygiene has been essential in combating the COVID-19 virus. A spike in demand for sanitizers and disinfectants in the healthcare industry has encouraged several key players in the market to launch laundry sanitizers as a laundry additive in the laundry care market. As per the American Cleaning Institute, cleaning product companies have ramped up production, thereby increasing sales of sanitizers by 60%.

For instance, the pandemic has changed the consumer’s priorities toward cleanliness and healthy hygiene habits. Customers nowadays are increasingly looking for high-quality and clean-label ingredients, thereby fueling the market demand. In addition, in the U.S., there has been a rise in the number of people getting sick. This is eventually increasing the demand for laundry sanitizers.

Browse through Grand View Research’s Homecare & Decor Industry Research Reports.

  • Laundry Care Market – The global laundry care market size was valued at USD 96.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.5% from 2022 to 2028.
  • Laundry Detergent Market – The global laundry detergent market size was valued at USD 133.3 billion in 2016. The rising penetration of washing machines in the developing economies is likely to be a key driver for demand over the forecast period. Furthermore, technological advancements are also likely to fuel growth.

Market Share Insights

  • In 2020: Dettol launched a program to help businesses create hygiene awareness sanitizing solutions. This program will help businesses access hygiene products.
  • In 2020: Lifebuoy launched a laundry sanitizer that also acts as a post-wash liquid to get rid of germs. Furthermore, the presence of companies like Dabur and Patanjali in the personal care category is increasing the demand for natural and sustainable products in India.

Key Companies profiled:

Some prominent players in the global laundry sanitizer market include

  • Unilever
  • ITC Ltd.
  • Dabur India Ltd.
  • The Clorox Company
  • Micro Balance Health Products
  • Reckitt Benckiser Group PLC
  • Procter & Gamble
  • Church & Dwight Co. Inc.
  • Spectrum Brands Inc.
  • Cosmo Films Ltd.

Order a free sample PDF of the Laundry Sanitizer Market Intelligence Study, published by Grand View Research.

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