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The link-building aspect of search engine optimisation (SEO) for e-commerce websites is important. High-quality backlinks from reputable sources can improve your website’s search engine results and increase organic traffic. Here are some effective link-building techniques for e-commerce:

1. Content Marketing: Create high-quality, valuable content such as blog posts, articles, guides, and infographics related to your e-commerce niche. Promote this content to relevant websites and blogs in your industry, encouraging them to refer to your website.
2. Guest Blogging: Reach out to influential bloggers to write guest blog posts for their websites. Ensure that your guest posts provide informative and valuable content to their audience, and include a link to your e-commerce site in your author bio or within the relevant range.
3. Product Reviews: The intent of digital marketing companies in India are websites, bloggers, and influencers to review your products. They may link to your e-commerce site in their reviews if they find your products valuable. Additionally, you can offer free samples or discounts to encourage them to review your products.
4. Resource Pages: Identify websites or blogs with resource pages listing valuable links and information within your industry. Reach out to the web admins and request them to include your e-commerce site as a valuable resource if it aligns with their content. 
5. Broken Link Building: Find authoritative websites in your industry and use tools to Check Links to identify broken links on their pages. Reach out to the website owner or webmaster, suggest to them the broken link, and suggest you are relevant to content as a replacement. This approach provides value to the website owner by helping them fix broken links while gaining a backlink opportunity for your e-commerce site. Remember, link building should always prioritise quality over quantity. Focus on acquiring links from reputable, authoritative ecommerce SEO service providers relevant to your e-commerce niche. It’s essential to gradually build natural, organic backlinks over time rather than engaging in spammy or manipulative practices that can harm your website’s SEO.