Matcha Market Industry Outlook, Size, Growth Factors, Analysis, Latest Updates, Insights on Scope and Growing Demands 2029

Matcha Market size was valued at US$ 3.50 Bn in 2022 and the total revenue is expected to grow at 8.1 % through 2023 to 2029, reaching nearly US$ 6.04 Bn.

Market Overview:

The comprehensive Matcha market research study investigates and analyzes the market’s position during the forecast period. It encompasses both primary and secondary drivers, market dominance, important segments, and geographic analysis. The study also delves into significant partnerships, mergers, acquisitions, as well as current innovation and corporate strategies.

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Market Scope:

Our research approach encompasses primary and secondary research methods to gain a holistic understanding of the current market dynamics. This includes supply-demand imbalances, pricing trends, product preferences, and customer behavior. The data is meticulously compiled and assessed through various market estimation and data validation processes. Additionally, our in-house data forecasting engine predicts market growth up to 2027.


Matcha market expansion is anticipated during the projected period as result of rising consumption rates and increased consumer awareness of the health advantages of nutrient-dense foods and drinks. The global consumer desire for products high in antioxidant and vitamin content is fueling the expansion of the matcha market. Due to matcha’s distinctive flavor, texture, and nutritional advantages, the global matcha market is expanding rapidly. Due to its exceptional adaptability to be used in variety of bread, dairy, and beverage applications, the matcha market is anticipated to flourish throughout the projected period.


by Grade


by Application

Regular Tea
Matcha Beverages
Personal Care and Cosmetic

by Production Technology

Pan Fried

Key Players:

Market leaders are identified through primary and secondary research, with in-depth interviews conducted with thought leaders and industry specialists such as front-line experts, CEOs, and marketing professionals forming a core part of our research. Primary research also comprises extensive interviews with prominent thought leaders and industry experts, while secondary research involves the review of annual and financial reports from major manufacturers. Secondary data is utilized to calculate percentage splits, market shares, growth rates, and global market breakdowns, which are then compared to historical data. Notable players highlighted in this report include:

1. Kissa Tea
2. AOI Tea
3. AIYA America
4. Midori Spring
5. Sun Time
6. Mizuba Tea
7. Ippodo Tea
8. DoMatcha
9. Encha
10. Jade Monk LLC.
11. ITO EN, LTD.
12. TEAJA Organic
13. Vivid Vitality Ltd.
14. Marushichi Seicha
15. Shaoxing Royal Tea
16. Marukyu Koyamaen
17. Nestle SA
18. Tata Global Beverages Ltd.
19. The Unilever Group
20. Tea’s Me Company
21. Shaanxi Dongyu Tea

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Regional Analysis:

Our study provides a comprehensive examination of the local industry using qualitative and quantitative data. It furnishes a segment-by-segment overview and forecasts for the global Matcha market. Moreover, it offers market size and forecast estimates for five major regions: North America, Europe, Asia-Pacific, the Middle East and Africa, and South America, spanning from 2021 to 2027. Each region’s Matcha market is further dissected into subregions and segments. The report explores and predicts numerous countries while also spotlighting current trends and prospects in the field.

COVID-19 Impact Analysis on Matcha Market:

Extensive research and analysis have been conducted to assess the Global Matcha Market Development Strategy post-COVID-19. This analysis covers corporate strategy, landscape, type, application, and leading countries. It encompasses the potential of the global Matcha industry, offering statistical data on market dynamics, growth factors, major challenges, PORTER analysis, market entry strategy analysis, opportunities, and forecasts. The primary objective of this research is to provide industrial businesses with a strategic analysis of the influence of COVID-19. Concurrently, it examines major countries’ markets and highlights their market potential.

Key Questions Answered in the Matcha Market Report:

  • What are the most promising high-growth opportunities in the global Matcha sector, categorized by product category, end user, and region?
    • Which segments of the Matcha market will experience the fastest expansion, and what are the driving factors behind this growth?
    • Among the regions, which ones will witness the most rapid expansion, and what are the underlying reasons?
    • What are the primary factors shaping the dynamics of the Matcha market? What are the key drivers and obstacles in the Matcha market?
    • What are the business risks and dangers in the Matcha market?

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