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NEW QUESTION 47
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name….)
*Event registration (email address, event ID, event name, event type, venue ID….)
*Venue details (venue ID, venue name, venue address….)
*Payment details (email address, event ID, total paid….)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

  • A. Event Registration
  • B. Venue Details
  • C. Customer Data
  • D. Payment Details

Answer: A,C

 

NEW QUESTION 48
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer’s order ships.
Which workflow would most effectively enable ABC Company to do this?

  • A. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
  • B. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
  • C. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
  • D. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email

Answer: D

Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.

 

NEW QUESTION 49
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

  • A. Google Analytics 360
  • B. Mobile Studio
  • C. Einstein Engagement Scoring
  • D. Advertising Studio

Answer: C

 

NEW QUESTION 50
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

  • A. Create a Data Relationship in Email Studio to relate the two data extensions.
  • B. Utilize Entry Data on a Decision Split within Journey Builder.
  • C. Use Data Designer in Contact Builder to relate the two data extensions.
  • D. Configure activities within Automation Studio to update the purchase data.

Answer: B,C

 

NEW QUESTION 51
……

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