Mindfulness Meditation Apps Market to Witness Growth Acceleration During 2019-2029
Global Mindfulness Meditation Apps Market – A Report by Fact.MR
Fact.MR, in its latest business intelligence study, depicts the nuts and bolts of the global mindfulness meditation apps market. The mindfulness meditation apps market report presents detailed information regarding the drivers, restraints, opportunities and trends affecting market growth. Each segment along with its sub-segment is analyzed in terms of value and volume. Further, the mindfulness meditation apps market report elaborates the market behavior of each vendor operating in the mindfulness meditation apps market.
According to a new research study by Fact.MR, the mindfulness meditation application market was valued at ~US$ 134 Mn in 2018, and is estimated to grow by ~7% Y-O-Y in 2019. Influenced by a multitude of factors, spanning from ubiquity of ‘self-care’ trend to growing practice of mental health exercises, the market for mindfulness meditation application is likely to see strong growth over the years to come. Growing preference for meditation as a viable method to unwind is serving as a major sales propellant of mindfulness meditation application market.
Heavy reliance on mobile applications for seamless management of daily routines is complementing growth strides of mindfulness meditation application market. Mindfulness is mainstreaming as a key element in reducing stress and nourishing tranquility, which is further creating revenue-making opportunities for brands. “Convergence of educational curriculums with mindfulness meditation sessions is one of the prominent trends making its mark, uplifting the revenues of companies offering mindfulness meditation or similar applications”, suggests the Fact.MR report.
Key findings of the mindfulness meditation apps market study:
- Regional breakdown of the mindfulness meditation apps market based on predefined taxonomy.
- Innovative manufacturing processes implemented by mindfulness meditation apps market vendors in detail.
- Region-wise and country-wise fragmentation of the mindfulness meditation apps market to grasp the revenue, and growth outlook in these areas.
- Changing preferences among consumers across various regions and countries.
- Factors (Positive and Negative) impacting the growth of the global mindfulness meditation apps market.
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On the basis of operating systems, the mindfulness meditation apps market study consists of:
- IOS
- Android
On the basis of service type, the mindfulness meditation apps market study incorporates:
- Paid
- Free
On the basis of region, the mindfulness meditation apps market study contains:
- North America
- Latin America
- Europe
- MEA
- East Asia
- South Asia
- Oceania
According to the report, enrollment in yoga sessions was prominent until meditations apps entered the fray, marking a new dawn for the mindfulness meditation application market. As an increasing number of people are perceiving self-care apps as a highly convenient and pragmatic approach, when compared to attending yoga classes, the application stores are witnessing a robust influx of meditation apps.
Corporate Spheres Turning to Meditation Apps – A Key Opportunity to Tap
High-performing workplaces, with a greater realization of importance of employee well-being, have also started incorporating meditation sessions and are highly relying on mindfulness meditation applications to achieve the same. Headspace, Calm, and other prominent players in market are eyeing profitable opportunities across corporate ecosystems. For instance, Headspace currently serves a clientele of nearly 250 corporates and the number is expected to grow exponentially in the near future. This trend has been prevalent for quite some time and is likely to intensify in the foreseeable years, as corporate offices have started overseeing employee well-being.
Key players analyzed in the mindfulness meditation apps market study:
- Headspace, Inc.
- Meditation Moments B.V.
- com, Inc
- Simple Habit, Inc.
- Insights Network, Inc.
- Breethe
- Ten Percent Happier
- Mindfulness Everywhere Ltd.
- The Mindfulness App
- Stop, Breathe, & Think PBC
- Committee for Children
- Inner Explorer, Inc.
- Smiling Mind
- Deep Relax
Queries addressed in the mindfulness meditation apps market report:
- Why are the mindfulness meditation apps market players targeting region for increased product sales?
- What patented technologies are the players utilizing in the global mindfulness meditation apps market?
- Which regions are displaying the fastest growth in the mindfulness meditation apps market?
- What are the underlying micro- macroeconomic factors affecting the global mindfulness meditation apps market?
The mindfulness meditation market remains a ‘highly consolidated’ space, wherein prominent brands ‘Headspace’ and ‘Calm’ claim nearly 70% of the overall market share. The influence of these brands in the global market space remains unshakable, given that they not only have the ‘first-mover’ advantage but also have extensive reach. While Headspace raised its game by building multiple high-profile partnerships with prominent brands like Casper and American Airlines, Calm made some major headlines by winning the ‘2017 iPhone App of the Year’ award from the Apple’s App Store.
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The leading brands are also collaborating with smartphone companies, with an aim of getting the mindfulness meditation applications installed in phones scheduled for launch. The report states that a strategy of this kind not only helps in building a broader customer base for the key market players, but also helps in leveling up the brand awareness. For instance, in 2019, Calm ventured into a strategic partnership with Samsung, upon which the features of the Calm app will be available in the Samsung’s health app. Emerging players and new entrants in the mindfulness meditation application market space are offering premium services on a trial basis to reinforce their market standing.
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