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NEW QUESTION 46
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

  • A. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
  • B. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
  • C. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
  • D. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.

Answer: D

Explanation:
Reference http://www.relationshipone.com/blog/ready-rock-responsys/

 

NEW QUESTION 47
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

  • A. Because we didn’t set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
  • B. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren’t using this functionality.
  • C. Let’s decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
  • D. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Answer: C

 

NEW QUESTION 48
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

  • A. You can only order the rules in the top-down order in which Responsys will execute them.
  • B. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
  • C. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
  • D. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.

Answer: A

 

NEW QUESTION 49
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

  • A. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
  • B. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
  • C. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
  • D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

Answer: C

 

NEW QUESTION 50
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

  • A. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
  • B. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
  • C. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
  • D. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

Answer: A,B,D

 

NEW QUESTION 51
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