Oral Care Products Market : Emerging Market Trends, Opportunities and Business Insights

The the increasing number of dental practitioners on a global scale, rising incidence of dental diseases and technological advancements in oral care products across the globe play a key role in diving the growth of Oral Care Product Market.

According to the new market research report oral care  product market size is projected to reach $54.9 billion by 2026 from $47.2 billion in 2021, at a CAGR of 3.1% during the forecast period.

Toothpastes hold the highest market share, by product, in the oral care product market, in the forecast period.

The toothpastes segment is estimated to have the largest market share by value. Growth of this segment can be attributed to the high adoption of toothpastes for the maintenance of oral hygiene and the growing awareness and utilization of these products in the prevention of dental caries.

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The toothbrushes accessories segment is expected to grow at the highest growth rate during the forecast period. The high growth rate of this segment can be attributed to the rising adoption of toothpastes owing to their accessibility, the increasing awareness for dental hygiene and teeth whitening.

Online distribution channels’ are estimated to be the fasted growing segment.

The online distribution segment is expected to grow at the highest growth rate during the forecast period. The highest growth of this segment can be attributed to the increasing number of internet users and advantages such as low costs, availability of multi-brand oral care products, and the convenience of purchasing and features such as product comparison and cart discounts.

Asia Pacific is likely to emerge as the largest regional segment in oral care market.

The Asia Pacific region accounted for the largest share of the oral hygiene market in 2020. The major factors driving the growth of the Asia Pacific region include the growing awareness of oral care oral hygiene products, rising disposable income, increasing aging population in certain countries, and growing investments in dental healthcare.

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Key Market Players of Oral Care Market / Oral Hygiene Market:

  • Colgate-Palmolive Company (US),
  • Procter Gamble (US),
  • GlaxoSmithKline plc (UK),
  • Unilever plc (US), and
  • Koninklijke Philips N.V. (Netherlands).

This study involved the extensive use of both primary and secondary sources. The research process involved the study of various factors affecting the industry to identify the segmentation types, industry trends, key players, competitive landscape, key market dynamics, and key player strategies.

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Mr. Aashish Mehra
MarketsandMarkets™ INC.
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