Pregnancy Test Kits Market Dynamics, Top Manufacturers Analysis, Trend and Demand, Forecast to 2027

Pregnancy Test Kits Market Overview:

Pregnancy test kits are used by women to identify the possibility of pregnancy that senses the amount of Human Chorionic Gonadotrophin (HCG) whose amount increases in the body of a woman during the early stages of pregnancy. Market Research Future (MRFR) has published a research report that expects steady growth for the global pregnancy test kits market between 2016 and 2023.

Observing the market structure, this report evaluates the future growth potential of the market and analyzes the strategies of the key players in the market. It also follows the competitive developments such as joint ventures, new product developments, mergers and acquisitions, new product developments (R & D) in the market. According to this report, the key factors that are driving the growth of this market include continuous technological advancements in pregnancy test kits, rising demand of self-contained & quick results-oriented pregnancy tests, and growing age of first pregnancy.

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Key Players:

The key players in the global Pregnancy Test Kits Market include Alere Inc. (USA), Cardinal Health (USA), Confirm Biosciences (USA), Piramal Enterprises (India), Prestige Brands Holdings, Inc, (USA), Procter & Gamble Co. (Germany), and Quidel Corporation (USA).


The global pregnancy test kits market has been segmented on the basis of end users, product, type of test, and lastly region. Based on end users, the segmentation of this market covers clinics, hospitals, households, and others. The product-based segmentation of the market comprises of digital devices and line indicators. The line indicators are further segmented into cassettes, mid-stream devices, and strips. By type of tests, the market has been segmented into a blood test for HCG, urine test for HCG and others.

Regional Analysis:

The regional segmentation of the global pregnancy test kits market North America, Europe, Asia Pacific, and the Middle East & Africa (MEA). The lion’s share in this market belongs to North America, and this share is expected to grow during the forecast period. Reasons for the growth of this market include increasing pool of aware females, need for household determination of pregnancy, and investment regarding the advancement of pregnancy test kits. Biggest share in the North American market is controlled by the United States of America (USA). Many key players in this market are also based in the USA.

Due to advancing technologies within the pregnancy test kits or instant pregnancy, the market is expected to experience strategic growth. In the Asia Pacific region, the market is expected to grow during the forecast period due to increasing awareness & per capita income and the upcoming developments in healthcare. Due to the high population, India and China are key markets in this region. Due to advanced medical facilities, Europe is also an important market, with countries like France and the United Kingdom (UK) being among the top markets due to their advanced medical facilities. MEA region is a small market due to lack of medical facilities and cultural taboos that do not allow people to do such tests, fearing the forbidden birth control.

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