Printable Self-adhesive Vinyl Films Market Competitive Landscape and Forecast 2028
Printable Self-adhesive Vinyl Films Industry Overview
The global printable self-adhesive vinyl films market size was valued at USD 3.16 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 4.6% from 2021 to 2028.
Factors, such as rising demand for fleet graphics and growing demand from the sign & graphics industry are anticipated to fuel the growth of this market. Printable self-adhesive vinyl films are available in three types, which include transparent, translucent, and opaque films. These films are flexible and versatile, made from vinyl and removable adhesives, such as acrylic. They are used for making signs, logos, and advertisement campaigns for business promotion as well as spreading information to mass audiences using watercraft graphics, floor graphics, and others. The product usage in applications for fleet graphics, windows & floor graphics, and car wraps has witnessed a significant rise.
Gather more insights about the market drivers, restrains and growth of the Global Printable Self-adhesive Vinyl Films Market
The product is widely utilized to cater to the rising demand for fleet graphics and to deliver higher impressions at a low cost. The frequent appearance of the promotion or the brand name in the market related to the company achieves an effective frequency of messages that is required to be delivered to the targeted audience. Rising demand for fleet graphics from the advertising industry for increasing the reach for prominent customers is anticipated to boost the market growth.
The availability of printable self-adhesive vinyl in two different forms, such as calendered and cast films, also provides a growth opportunity to the market. This is due to the benefits offered by these distinct films. For instance, cast films do not shrink with age, have extended life & durability, are available in thinner gauge, and are cost-effective.
Major players compete on the basis of product development and form strategic partnerships with regional players to minimize the risks associated with expanding into a new marketplace. For instance, Arlon Graphics, LLC introduced a self-adhesive vinyl films portfolio with FLITE technology, which enabled the company to cater to wrap installers with quick and easy installations with fewer rolls for wrapping.
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Market Share Insights
- September 2019: Orafol Europe GmbH acquired KMPF Vehicle Wrap. The acquisition enabled Orafol to expand its market presence in the U.K.
Key Companies profiled:
Some of the prominent players in the global printable self-adhesive vinyl films market include:
- 3M
- Avery Dennison Corp.
- Mactac
- LG Hausys
- Lintec Corp.
- Hexis S.A.
- Arlon Graphics, LLC
- Metamark (U.K.) Ltd.
- Orafol Europe GmbH
- FLEXcon Company, Inc.
- Achilles Corp.
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