Proven Tips to Improve Your Amazon SEO


With regards to improving product visibility on Amazon, understand that customers have diverse search habits on Amazon compared to Google. On Amazon, a client can possibly discover your product if the client’s search enquiry is matched (via Amazon’s A9 algorithm) to one of your product keywords.

This implies in case you’re depending on Google AdWords information for your keyword research, you hazard building erroneous keyword records that are basically not relevant to the hunt inquiries of Amazon shoppers.

How Amazon’s A9 algorithm works

Amazon just cares about improving purchasing probability, and subsequently it’s A9 algorithm sorts the products showed in search results by seeing two factors:

  • Performance: An item with a strong sales history will rank higher in Amazon’s search results. 
  • Relevance: How well your item (by means of your picked keywords) coordinates with the search queries of the Amazon customer.

We will zero in on the relevance factor, where building accurate keyword lists is basic to guaranteeing your item is ranking for the most relevant keywords on Amazon.

Tip 1: Sort Amazon keywords by search volume

Keywords are the principal driver for your product’s visibility in Amazon’s search results. You will likely research however many relevant keywords as could be expected under the circumstances that might actually match the search questions of the customer. In the event that you neglect to incorporate a relevant keyword, you hazard your product not appearing at all in Amazon’s search results for that customer search query. 

You can utilize, free Amazon keyword research tool, which pulls keywords straightforwardly from the genuine customer search terms utilized by Amazon shoppers. Tools internal algorithm just ganders at Amazon information, which means sellers limit the danger of bidding on potentially irrelevant keywords. 

Critically, with Sonar you can sort keywords by search volume, permitting you to recognize the most relevant keywords for your product.

Tip 2: Research your competitor’s keywords (Reverse ASIN search)

While embarking on keyword research for another product, another great beginning stage is to take a gander at the keywords your competitors are attempting to rank for, and afterward intend to grow and change that rundown. 

Basically duplicate and glue the ASIN of any product into the Reverse ASIN lookup, and you will quickly see a rundown of the relative multitude of keywords a contender’s product is ranking for. You can likewise check whether a product is running Amazon ads on any of the shown keywords (demonstrated by the ‘PPC’ label).

Tip 3: Run Amazon PPC

You should run Amazon PPC to boost your item’s visibility and quick track initial sales. This will likewise assist you with creating customer reviews, and thus the blend of increased sales and reviews will help improve your item’s organic ranking in Amazon’s search results. 

This is on the grounds that sales history is an exceptionally solid ranking factor for Amazon; if your item sells better, Amazon will put it higher up in its search results. 

When beginning with Amazon PPC match types, we prescribe vendors to put resources into an opportunity to figure out how to accurately structure and keep up your advertising campaigns from the beginning. This gets basic as your business on Amazon scales, and you rapidly end up managing a quickly developing arrangement of advertisement


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