Rfid Technology Helps Blood Pearl Casino Resort Create Vip Lounge

Scarlet pearl casino resort will use technology to create the best casino facilities and VIP lounge it considers. The resort has deployed an RFID enabled card system to identify its most loyal players, including providing a game room and lounge for guests with VIP privileges as part of the $8 million project.

RFID solutions here include passive RFID tags embedded in membership cards, and readers installed in lounges and parking lots. RFID reading points may expand over time in the future.

This resort and Casino in South Mississippi is the newest resort along the Gulf Coast, with a history of only five and a half years. Ben koff, the resort’s vice president of marketing, said, “when we opened, many people thought we were doomed to fail because the market is very crowded.”

Blood pearl Casino Resort

However, until now, the business of the resort has been booming. “We have truly established our position as a boutique resort. The focus of the resort has always been to provide the convenience facilities provided by the traditional casino for the rich. The loyalty of the rich ensures the long-term success of the casino. Our VIP players are one of our most important resources.”

Keefer pointed out that the owners of the resort are players themselves, so they understand the need for a positive player experience. In recent years, many casinos have given up the experience factors of gambling such as personalized or VIP services and paid more attention to revenue. Ultimately, all casinos feature the same games, machines and restaurants. “The difference is the way you provide the experience. Anyone can gamble anywhere. The question is what kind of service you receive – what kind of experience do you have?”

Over the past year, the company has budgeted $8 million to renovate its facilities, focusing on the casino floors to improve guest service. Of which US $4 million is used for the new VIP lounge to provide more personalized services. The resort tries to create a system that allows players to feel a sense of affinity when they arrive, without having to swipe their cards or introduce themselves.

VIP lounge at the resort

Since the RFID system was launched in the new VIP lounge in June, these RFID cards have been distributed to some top casino players. Each card the size of a credit card is printed with an individual’s name and ID number, and is attached with a magnetic strip that can be used for a game machine. It is also equipped with an RFID chip that can respond to inquiries from the resort reader. The unique ID number encoded on the chip is associated with the owner of the card. The resort declined to disclose the frequency of RFID technology and the name of the reader supplier.

This RFID system has many uses, first of all, entering the parking lot and lounge. “We see it as an access technology,” Keefer said When VIP guests arrive at the parking lot, they will wave their membership cards within about 6 inches of the RFID reader. So they don’t have to insert another card to verify their identity. “Before you have an RFID chip card, you will not realize how boring it is to swipe the card.”

Readers will also be installed at the entrance of the new VIP lounge. When users wave cards on this device, the gilded wood door will automatically open. The first advantage is the convenience of non-contact transactions. With RFID readers, the company creates the infrastructure, so it can expand other applications of this technology. The VIP data is associated with the unique ID number of its card, so the system can know who and when entered the VIP space.

The software can display information about the customer’s arrival at the parking lot or lounge, thus personalizing the customer experience. For example, after reading the RFID card, a message will be sent to the host of the resort, indicating that the specific VIP is in the casino. If the VIP customer has booked the hotel in advance, the resort can prepare room keys and check-in for them in advance. The owner of the resort can also contact individuals through SMS, welcome them to the resort and take the initiative to meet them.

If the RFID card is lost or misused, the background system can disable the card to avoid abuse. With RFID data, “we have a better understanding of what is happening,” Keefer reported. For example, if someone who has never seen before enters here with a VIP card, an SMS notification can be sent to the holder of the card to indicate that the resort has detected someone using their card.

Employees can also provide more personalized experience by viewing the data in the system in real time. For example, a resort supervisor can contact someone on site. KOV said that this card can realize active communication, and they can go forward and say ‘Hey, I know you’re here’. This is a way to express “we know you are here and thank you for coming”.

In the future, the display in the VIP lounge can display the names of the guests entering the room and provide information of these guests, such as their favorite drinks, so that the bartender can prepare drinks for the guests immediately after they arrive. “It makes people feel special. That’s all we mean.” KOV said.

So far, about 1100 to 1200 people have carried RFID enabled cards. The company can also use these cards to provide more convenience in the future and provide them to non VIP visitors in certain activities. The resort envisions an integrated system that can use a card to provide its customers with a variety of services, from room access to the reception of shops, restaurants and bars, as well as casino machines and tables.

“We are looking for a system that can be plugged into all these special experience points. I think RFID is really ready for this,” Keefer said

Comments are closed