Rising Smart Devices Penetration Globally to Augment the Growth in Digital Fitness Market

Digital fitness is based on the principle of digital health, which refers to the deployment of information and communication technologies to address various health and fitness issues faced by different population sections. 

The rising penetration of smart devices such as smartphones in different population sections is the key growth driver for the global digital fitness market

Also, with more population sections working from home, there has been a growing awareness about digital fitness and the benefits offered by various digital fitness devices. This aspect could play a key role in increasing the demand for digital fitness products in the future and help the market grow at a steady pace. 

A key area that has witnessed high demand and could continue to witness further demand in the future is the installation of digital fitness applications in smartphones, which assist consumers with weight loss. The surge in installations of these applications could trigger the growth in the global digital fitness market, in the years ahead. 

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Rising Integration of Internet of Things Technology Could Stimulate Growth in Global Digital Fitness Market in Future

Advancements to existing digital products with the integration of new technologies such as IoT could also fuel the demand for digital fitness products and help in digital fitness market growth, in the coming years.  

Recent research reports conducted by leading players indicate that the IoT segment is expected to grow at a rapid rate in the future and its integration into the development of digital fitness devices could help increase the product demand, in the future. 

Some of the digital fitness devices that have witnessed high demand among consumers include smartwatches, fitness wristbands, and smart shoes. 

COVID-19 Outbreak Fuels Growth in Global Digital Fitness Market

COVID-19 pandemic positively impacted the growth of the overall digital fitness market. With governments imposing stringent social distancing regulations and lockdowns in a bid to contain the spread of the virus, outdoor gymnasiums were forced to shut down temporarily or permanently. 

This led to consumers purchasing digital fitness devices, which allowed them to keep a track of their fitness levels by staying at home during the pandemic phase, which helped in the growth of the overall market. 

Availability of different digital fitness devices, at discounted prices, over online distribution channels such as eCommerce websites could propel the overall digital fitness market, in the years ahead.   

While the global digital fitness market has witnessed significant growth, some drawbacks continue to persist, which could impact market growth in the future. 

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