Search Engine Marketing Trends 2021 – Mid-Year Report (Infographic)
Search engine marketing (SEM) has been a vital component of any company’s digital marketing arsenal in recent years. And it continues to be one in 2021. This online marketing strategy mainly depends on paid ads, pay-per-click (PPC), and search advertising. It is contrary to another technique known as search engine optimization or SEO, which relies primarily on organic traffic.
SEM saw considerable changes amid the outbreak of the novel coronavirus. There was an abrupt shift in buying behavior during this unprecedented time, affecting consumers and businesses alike. More and more people moved to the digital realm to continue activities while working around pandemic restrictions.
As a result, a higher number of individuals has been recorded using the internet to look for and purchase goods and services. And marketers wanted to maximize this opportunity to generate more leads and direct them to conversion. They develop digital marketing plans that are up-to-date, compelling, and aligned to the demands of the new marketplace.
They also leverage popular platforms like social media and utilize relevant content like videos to broaden their reach and attract more prospects. By staying on-trend, marketers increase their chances of meeting their marketing objectives.
However, since not all enterprises have the same resources in-house, many outsource digital marketing services from reputable agencies. There are many providers that offer cost-effective SEM or affordable SEO services for small business. Getting an external team to handle the campaign is advantageous for microenterprises. They get to enjoy the benefits of modern digital marketing strategies without compromising productivity or breaking the bank.
Many local and international companies also consider hiring a reputable SEM or SEO service provider Philippines. These professionals eliminate the guesswork in running an effective campaign, whether for a local business or a worldwide brand.
To learn more about the matter, keep reading this infographic created by Digital Marketing Philippines that covers the relevant search engine marketing trends that gained traction in 2021.
