Search Engine Optimization: Get The Low-Down

Traditional Search Engine Marketing and OptimizationAlways add fresh content to your website. Static content is the death of any website. Search engine robots, not to mention human readers, love fresh content on a website. Thus, you should employ a few SEO strategies to feed your website with fresh content, on a daily basis if necessary. One great way of doing this is maintaining a blog or a news section on your website, or by subscribing to automatic newsfeeds.

Now, with article writing on the hand, I don’t worry about any algorithm changes, all I have to focus on is keyword rich content and quality information that readers will be happy to get their hands on.

You need to have viable keywords. Some keywords are just too saturated and nothing will get you a high rank, not even search engine optimization. Keywords that are single words are the worst. Double worded keywords are not far behind. If you want the best chance at search engine optimization, keywords need to be at least 3 words long and sometimes even 4. To ensure you have a chance search Google for exact matches with quotes to get an idea of your competition. Under 5000 matches is the recommended number.

What they fail to realize is that it is article submission that is most crucial and time consuming. When you have made up your mind to buy a software package, ensure that you opt for the one that can help you with submissions.

So what can you do to build links to your site that will be seen as genuine, so that they will actually improve search engine ranking for your site? Here are some simple ways.

search engine news You write and submit articles to other sites. Such content could be written for article directories or the websites that invite authors to write for them. In return, you will be allowed to post a couple of links or so to the inner pages of your site. While combined with your keywords, such link building process could boost your search engine rankings particularly if you submit to the authority websites.

Initiate a Google AdWords campaign, whereby you mention your website in your paid ads. Google will usually send out spiders to rate your quality score and this will simultaneously index your site.

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