Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads translate into… Read More
Social – TechCrunch

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