Social Media Video in 2019
Video is on the up and up. Everyone knows it; allstats show it. And most of this increase is on, and due to, social media.The following statistics stem from a survey completed end of 2018 by the company Wyzowl with complements added by Smart Cuts Video & Animation.
YouTube Video -87% of video marketers have used YouTube as a channel. (The same number as 2018.) Out of those, 80% say it’s been successful for them. (Down from 90% in 2018.) 88% plan to use it in 2019.
Facebook Video –84% of video marketers have used Facebook video as a channel. (Up from 68% in 2018.) Out of those, 85% say it’s been successful for them. (Down from 87% in 2018.) 78% plan to use it in 2019.
Facebook Live –35% of video marketers have used Facebook Live as a channel (Up from 34% in 2018.) Out of those, 74% say it’s been successful for them. (Down from 81% in 2018.) 36% plan to use it in 2019.
Instagram Video –51% of video marketers have used Instagram video as a channel. (Up from 41% in 2018.) Out of those, 88% say it’s been successful for them. (Up from 87% in 2018.) 67% plan to use it in 2019.
LinkedIn Video -51% of video marketers have used LinkedIn video as a channel (Up from 38% in 2018.) Out of those, 84% say it’s been successful for them. (Up from 75% in 2018.) 61% plan to use it in 2019.
Twitter Video –45% of video marketers have used Twitter video as a channel (Up from 39% in 2018.) Out of those, 71% say it’s been successful for them. (Up from 70% in 2018.) 43% plan to use it in 2019.
Snapchat Video –12% of video marketers have used Snapchat video as a channel (Up from 11% in 2018.) Out of those, 50% say it’s been successful for them. (Up from 27% in 2018.)10% plan to use it in 2019.
Vertical Video –87% of people say they typically hold their phone ‘vertically’ for general use such as web browsing, email and texting. When it comes to filming something on their phones, it’s a different story. 60% say their natural instinct would be to film horizontally, vs. 40%vertically. When viewing videos, 75% of people prefer to watch horizontally vs. 25% vertically. 82% of people find it annoying or off-putting to watch videos with a ‘black bar’ where the video hasn’t been properly optimised to display in their chosen orientation.
Video Sharing – 48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content. Video came out ahead of social media posts (23%), news articles (16%), blog posts (5%) and product pages (3%).
Smart Cuts Video & Animation is a Communication agency in Lausanne and Geneva Switzerland. It specializes in video production,video marketing and Video production in Geneva. Among its regular clients are the United Nations,the ICRC, Facebook, Nespresso and other leading name brands and international organizations.