Content Marketing Stats and Trends in 2017 [Infographic]

How are B2B and B2C marketers using content marketing? What’s working, what’s not, and how do marketers feel about it? Check out today’s infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips. Read the full article at MarketingProfs MarketingProfs Daily: Content

It’s Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith That sound you hear is the coming together of MozCon 2017. [You can hear that, right? It’s not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in […]

10 Things I Learned at Social Shake-Up 2017

Contributor, and ‘Focus on Customer Service’ podcast host Dan Gingiss shares his takeaways from The Social Shake-Up 2017. Social Media Today RSS

Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)

Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here’s some help. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to… Please visit Marketing Land for the full article. Marketing […]

5 reasons why websites still matter to local search in 2017

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. The post 5 reasons why websites still matter to local search in 2017 appeared… Please visit Search […]

7 unannounced updates to Google My Business we’ve seen in 2017

Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. The post 7 unannounced updates to Google My Business we’ve seen in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

Industry Report: State of the Internet Marketing Agency in 2017

Little-known fact: about a third of WordStream’s customer base consists of marketing agencies that use WordStream Advisor for Agencies to better serve their clients. We got to thinking – wouldn’t it be great if we could tap this group of customers to learn more about what makes the typical agency tick these days, then share […]

I/O 2017: Everything coming to Google Assistant

Today was hands-down the biggest day in updates and changes to Google Assistant since the intelligent assistant was announced a year ago. Here are the Assistant updates on the way that we’ve spotted thus far at I/O, from free Google Home phone calls and a standalone Google Assistant iPhone app to an App Directory and payments […]

9 Tips for Writing Great Headlines in 2017

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign. There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s […]