IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

Mobile grew 36 percent year over year to $ 49.9 billion, accounting for 57 percent of overall digital ad revenues in the US. The post IAB says digital ad revenues up 21% to $ 88B in 2017. Left unsaid: The duopoly dominated that growth appeared first on Marketing Land. Please visit Marketing Land for the […]

Google says it removed more than 3.2 billion bad ads in 2017

The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types. The post Google says it removed more than 3.2 billion bad ads in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for […]

The Moz Year in Review 2017

Posted by SarahBird Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of […]

Shareaholic: Search overtook social for referral traffic in 2017 as Google passed Facebook

Google passed Facebook as the top referral traffic driver in 2017 as the search giant doubled down on mobile and the social giant cleaned up its News Feed. That move resulted in an even bigger change last year: Search overtook social in 2017, after the two first swapped spots in 2013. The chart above shows […]

A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant […]

The 10 Biggest Winners and Losers on Google Search in 2017

YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3. The post Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo appeared first on Search Engine Land. Please visit Search Engine Land […]

Insights from our 2017 holiday retail survey

Retail marketers weighed in on what they did differently this holiday season. The post Insights from our 2017 holiday retail survey appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marin: Search CPCs outpaced spend growth in Q4 2017

Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting. The post Marin: Search CPCs outpaced spend growth in Q4 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search […]

The top Walmart and Amazon product page experiences of 2017

Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips