WSJ report about Google search manipulation gets a lot wrong

The media narrative has turned against big tech, and this is an example. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]

Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs MarketingProfs Daily: Content

What to Do About BERT & Google’s Recent Local Algorithm Update

Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, relevant content. The song remains the […]

Here’s what you need to know about Google’s newest local algorithm update

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

FAQ: All about the BERT algorithm in Google search

What it is, how it works and what it means for search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Advanced Overtime: Your questions answered about webspam and penalties

Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What you need to know about Google Merchant Center identifier enforcement updates

The changes that can affect the visibility of your products in Google Shopping. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

You’re about to miss Search Marketing Expo

SMX East kicks off in two weeks! Will we see you there? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

TikTok’s new set of safety videos teach users about features, the app’s focus on ‘positivity’

TikTok today released a new set of safety videos designed to playfully inform users about the app’s privacy controls and other features — like how to filter comments or report inappropriate behavior, among other things. One video also addresses TikTok’s goal of creating a “positive” social media environment, where creativity is celebrated and harassment is […]

5 Things You Should Know About "People Also Ask" & How to Take Advantage

Posted by SamuelMangialavori It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my […]