Most Facebook users still in the dark about its creepy ad practices, Pew finds

A study by the Pew Research Center suggests most Facebook users are still in the dark about how the company tracks and profiles them for ad-targeting purposes. Pew found three-quarters (74%) of Facebook users did not know the social networking behemoth maintains a list of their interests and traits to target them with ads, only […]

What Elephants, Rats, and Apex Predators Can Teach Us about Creating Durable Businesses

There is a tendency in nature for apex species to get larger and larger. But there is a counterbalance where… Continue Reading The post What Elephants, Rats, and Apex Predators Can Teach Us about Creating Durable Businesses appeared first on Copyblogger. Copyblogger

7 things you might not know about Google My Business categories

Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Zuckerberg’s 2019 resolution: a bunch of ‘public discussions’ about Facebook

Mark Zuckerberg knows he has some work to do.  The Facebook CEO had a rough 2018, both personally and professionally, with lawmakers turning on his social-media baby and scandal after scandal after scandal.  But he’s ready to turn that all around. Following his long-established tradition of declaring annual “personal challenges,” Zuckerberg announced on Jan. 8 […]

Trump spelled ‘forest’ wrong twice in a woefully bad tweet about California fires

Donald Trump’s messaging on the fires in California has been, for the most part, woefully misguided. Although he blames the onslaught on forest mismanagement exclusively, it’s actually a much more complicated issue — weather, climate change, human-building, and mismanagement are all to blame. And many of the state’s worst fires don’t happen in forests at […]

Mark Zuckerberg’s 2019 resolution: Host ‘discussions’ about tech’s role in society

After pledging to fix Facebook in 2018, founder and CEO Mark Zuckerberg acknowledged that will take more than one year. Still, he is committing to another personal challenge in 2019: host a series of public discussions about the future of technology in society.Read More Social – VentureBeat

5 things Malala Yousafzai wants you to know about being a refugee

Malala Yousafzai captured the world’s attention after she was shot by the Taliban for her advocacy of gender equality. In her latest book, We Are Displaced: My Journey and Stories from Refugee Girls Around the World, Yousafzai writes about being forced to live in England and then devotes the remaining space to the stories of […]

3 things sales leaders should know about ABM measurement

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires… Please […]

3 things sales leaders should know about ABM measurement

A target account strategy can be a game-changer for your B2B sales team. Here’s what you need to know about measuring account-based success. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What you need to know about Yelp’s latest update dubbed ‘Ghost’

Something major happened to Yelp’s recommendation software around late October and the update seems largely invisible. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing