When It’s Time to Get Serious about Your Content and Copywriting

We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of… Continue Reading The post When It’s Time to Get Serious about Your Content and Copywriting appeared first on Copyblogger. Copyblogger

Here’s why everyone’s talking about ‘Christian Girl Autumn’

Are you wondering why, in the full heat of summer, you’ve seen so many tweets roasting a lifestyle blogger’s fall outfit? Or the phrase “Christian Girl Autumn?”  No, it’s not because Starbucks is releasing the Pumpkin Spice Latte early this year, although that announcement did send fall skyrocketing to the top of my particular lizard […]

In a 130-page court filing, Kik claims the SEC’s lawsuit ‘twists’ the facts about its online token

CEO Ted Livingston of Kik Kik Interactive has hit back at the Securities and Exchange Commission lawsuit that claims a $ 100 million token sale was illegal. The company, which owns Kik Messenger, filed a 130-page response today in U.S. District Court for the Southern District of New York, alleging that the SEC is “twisting” […]

6 Cannes Revelations About B2B Marketing in 2020

In June the 2019 Cannes Lions International Festival of Creativity brought together some of the world’s savviest B2B marketers, brands, and other creative professionals. From Nike, IKEA, and Visa to Tommy Hilfiger, Microsoft and Target, strong brands and the marketers behind them were involved at Cannes, and the trends they gathered to explore will play […]

Facebook ignored staff warnings about “sketchy” Cambridge Analytica in September 2015

Facebook employees tried to alert the company about the activity of Cambridge Analytica as early as September 2015, per the SEC’s complaint against the company which was published yesterday. This chimes with a court filing that emerged earlier this year — which also suggested Facebook knew of concerns about the controversial data company earlier than […]

8 rules for writing a riveting About Us page

The About Us page isn’t just one of the most visited areas of your website. It’s the place where people get a feel for your company and whether they’re interested in doing business with you. So, if you’re not putting your best face forward there, it’s time for a makeover. The good news is that […]

How to Explain Your Job as a Copywriter (and Feel Good about It)

Well, this isn’t going to be easy … I’ve been working as a copywriter for 40 years now and still… Continue Reading The post How to Explain Your Job as a Copywriter (and Feel Good about It) appeared first on Copyblogger. Copyblogger

Facebook accused of contradicting itself on claims about platform policy violations

Prepare your best * unsurprised face *: Facebook is being accused of contradicting itself in separate testimonies made on both sides of the Atlantic. The chair of a UK parliamentary committee which spent the lion’s share of last year investigating online disinformation, going on to grill multiple Facebook execs as part of an enquiry that […]

MozCon 2019: Everything You Need to Know About Day Three

Posted by KameronJenkins If the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn’t judge — there were so many insights), don’t fret. We captured all of day three’s takeaways so you could relive the magic of day three.  Don’t forget to check out all the photos […]

Everything You Should Know About Google’s NEW Campaign-Level Conversions

Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting. In this guide, I’m going to go over everything you need to know about […]