Analyzing search results reveals a lot about Google’s view of useful content

Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Hungry for More: What B2B Marketers Need to Know About Episodic Content

The cliffhanger is one of the greatest tools in entertainment. I’ll explain why later. Seriously though, we’ve all experienced the cliffhanger: It’s that tension-building moment of uncertainty at the end of a chapter or installment that leaves the audience impatiently awaiting the next one. Some of my favorite binge-worthy TV shows and page-turning novels have […]

What B2B Podcasters Need to Know About SEO

There are few things more satisfying than clicking “Publish” on a shiny new podcast. All the hours of planning and recording are done. You ran down your podcast launch checklist. Now it’s time for the world to enjoy the fruits of your labor.  You can sit back and watch the downloads roll in, right? Well… it […]

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What B2B Marketers Need to Know About Experiential Content

Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences. Experiential content makes us a central part of […]

AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve Ever Seen

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also […]

Businesses need to think differently about customer feedback data in 2020

Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The 2019 search engine patents you need to know about

Bill Slawski of Go Fish Digital shared which patents topped his list this year. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Don’t know much about SEO: Survey finds business owners lack basic knowledge

A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing