3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!)

Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you are aware, ad extensions are the extra bits of information […]

Attention Accountants: Your Impressions Are About to Skyrocket

Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Personal Accountant), or an agency running accounts for accountants, you’re going to […]

This alarming study just sparked a fierce debate about screen time and teen mental health

Being a teen today means wrestling with how social media and screens shape the very essence of your identity. The anecdotal truth is that both can tear you down as quickly as they build you up; friends and followers can turn into enemies while the promise of human connection can give way to profound loneliness. […]

Report: What Marketers Need to Know About the ‘State of Video Marketing’

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos […]

Google adds new knowledge panel to provide information about news publishers

In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph. The post Google adds new knowledge panel to provide information about news publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: […]

Zeynep Tufekci tried to warn us about Facebook and politics back in 2012

Zeynep Tufekci tried to tell us.  She tried to tell us in November 2012, just after Barack Obama beat out Mitt Romney for a second term as president of the United States. Obama’s win was credited in part to a sophisticated online campaign that used heaps of data on millions of Americans to target digital […]

What Science Can Teach Us About How to Create Viral Content

Think about the last thing you shared on the internet. Maybe it was an insightful video on the political turmoil in a far away country, or maybe it was a funny picture of a cat wearing a bow tie. Either way – you saw it, had an emotional reaction to it and decided to share […]

What You Need to Know About Optimizing Content for Voice Search

Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of […]

The Slippery Truth about Grammar Checkers

It was a brisk winter evening. While editing a Copyblogger article written by Brian Clark, the sound of my fingers tapping on my keyboard harmoniously blended with the rain pattering on the window next to my desk, as the light from the full moon illuminated my computer monitor. Then, as the clock struck midnight, something […]

Everything you need to know about the IAB ads.txt initiative

If you haven’t yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB’s initiative to fight fraud and how to implement it. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips