Facebook adds the option to share events to Stories, message friends ‘interested’ in going

Facebook wants to make it easier for users share events and coordinate with friends before the event’s start. The company this morning said it will test a new feature that lets users share those events they’re interested in attending to their Story, then make plans to meet up with friends who also plan to attend. […]

Catalina adds first attribution tracking service

The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes. The post Catalina adds first attribution tracking service appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google Manufacturer Center adds rich content, deeper analytics, expands availability

A new “From the manufacturer” section in Google Shopping product pages can feature brand-supplied rich content. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook adds new reporting for Click-to-WhatsApp ads

Ad campaign objectives now include traffic, conversions (for website), and post engagement. The post Facebook adds new reporting for Click-to-WhatsApp ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Workplace, Facebook’s enterprise platform, adds another major customer, Nestle

While Facebook continues to repair its image with consumers disenchanted with the social network’s role in disseminating misleading or false information and mishandling their personal data, it’s ironically been finding some traction for its enterprise-focused service, Workplace. Today, the company announced that it has added another huge company to its books today: Nestle, the coffee, chocolate […]

Crew, a Workplace and Slack messaging rival for shift workers, raises $35M, adds enterprise version

When it comes to shift workers communicating with each other in the workplace when they are not face-to-face, gone are the days of cork announcement boards. Now, the messaging app is the medium, and today one of the startups tackling that opportunity in a unique way has raised a round of funding to get to […]

Google adds pay for conversions bidding in Display campaigns

Advertisers can pay for conversions rather than clicks or impressions. The post Google adds pay for conversions bidding in Display campaigns appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook’s Portal adds Instant Games and custom video call camera control

Facebook’s Portal smart display is getting custom camera control for video calls, Instant Games like Words With Friends, news apps, and a web browser.Read More Social – VentureBeat

Google adds pay for conversions bidding in Display campaigns

Display advertisers can pay for conversions rather than clicks or impressions. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]