HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.

The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise systems. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Twitter Adds New Ad Unit and Alters Core Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core […]

Instagram adds Boomerang effects as TikTok looms

TikTok has spawned countless memes formats from its creative effects, challenging Instagram for the filtered video crown. Now nearly five years after launching Boomerang, Instagram’s back-and-forth video loop maker is finally getting a big update to its own editing options. Users around the globe can now add SlowMo, “Echo” blurring, and “Duo” rapid rewind special […]

Facebook’s Messenger adds Star Wars-themed features and AR effects

Star Wars has come to Facebook’s Messenger app. Facebook today announced a new set of Star Wars-themed features for Messenger users, including a chat theme, reactions, stickers and AR effects. The features were developed in partnership with Disney to help promote the upcoming film, “Star Wars: The Rise of Skywalker,” which premieres nationwide on December […]

LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform

The company also has a Microsoft Teams integration in beta. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Oculus adds Facebook-powered social features and identity verification

As suggested at Oculus Connect 6, Facebook social features are now integrated into Oculus VR, resulting in changes to accounts and privacy policies.Read More Social – VentureBeat

Litmus adds key features to email marketing platform

The company added new testing capabilities for dynamic content, additional insights into subscriber behavior and streamlined capabilities with updated integrations. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

CabinetM updates Stack Map martech visualization tool, adds ability to export image as PNG file

The martech management tool is available to CabinetM’s Professional and Enterprise subscription users. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook updates crisis response tools, adds WhatsApp integration

Facebook is expanding Crisis Response, its disaster-reporting and communications feature that’s been used in 300 crises in more than 80 countries. The company today is announcing several new features, including WhatsApp integration, support for first-hand information sharing and an expansion of its “Data for Good” tools for things like better disaster and displacement maps. Crisis […]

LivePerson adds social and email to its conversational platform

EmailConnect and SocialConnect allow marketers to switch to the customer’s preferred channel from a single user interface. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips