Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]

SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Rise of the PPC Machines: The Search Marketer’s Role in the Age of AdWords Automatons

Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. Read the full article at MarketingProfs MarketingProfs Daily: […]

AdWords Changes, Keyword Madness & Other Spooky Stories from October

As witches descend from their mountainous caves in search of lost hikers to sacrifice to their eldritch gods and the restless dead rise from their dusty crypts hungering for the warmth of human flesh, it’s time to look back at the spookiest and most popular posts from the WordStream blog from October.   And my, […]

How to 3X AdWords Conversion Rates Without Touching AdWords

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $ 325 per conversion to under $ 100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per conversion that much, you can drive […]

SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About […]

SearchCap: AdWords parallel tracking, Google Attribution & local search updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Third-party tracking platforms will need to make changes to accommodate the new tracking method. The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]

8 Ways to Make the Most of Your AdWords Keywords

You’ve done extensive keyword research, and you know what keywords are valuable to your business or client – right? (If you’re not quite there yet, consider checking out WordStream’s recent article, How to Identify Your Most Valuable Keywords.) But once you’ve identified the right keywords for your AdWords campaigns, how do you make the most […]

SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]