Goodbye, AdWords. Hello Google Ads

Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search engine? We’re about to find out. Google has made the executive decision to consolidate its overwhelming abundance of ad products […]

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Things You Need to Do Before the Old AdWords UI Is Retired

It’s official, people. July 10: A date which will live in infamy. Per an email sent to advertisers last night, starting on July 10th, 2018, “the new AdWords will become the exclusive way to manage your account… …and access to the previous experience will no longer be available.” We’ve all had access to the new […]

Goodbye, AdWords. Hello Google Ads

Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search engine? We’re about to find out. Google has made the executive decision to consolidate its overwhelming abundance of ad products […]

SearchCap: Adwords retired, SMX Advanced recap, Smart Campaigns launched & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords UI, Bing camera search & Google Assistant continued conversations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Things You Need to Do Before the Old AdWords UI Is Retired

5 Things You Need to Do Before the Old AdWords UI Is Retired Allen Finn Last updated: June 20, 2018 Paid Search Marketing It’s official, people. July 10: A date which will live in infamy. Per an email sent to advertisers last night, starting on July 10th, 2018, “the new AdWords will become the exclusive […]

Marketing Day: Messenger now has video ads, Adwords tools for YouTube ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Messenger now has video ads, Adwords tools for YouTube ads & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Live Webinar: Tuesday, June 26, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing Day: #SMXperts, AdWords strategies & Facebook’s privacy settings bug

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: #SMXperts, AdWords strategies & Facebook’s privacy settings bug appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips