SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

7 features you’ll only find in the new AdWords interface

Advertisers getting used to working in the new UI will find some bonus capabilities. The post 7 features you’ll only find in the new AdWords interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search […]

SearchCap: SEO success, AdWords spreadsheets & July Fourth

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO success, AdWords spreadsheets & July Fourth appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]

This script automates adding any AdWords data to a Google spreadsheet

Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help. The post This script automates adding any AdWords data to a Google spreadsheet appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search […]

AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts

See what Google wants you to pay attention to and create your own warnings based on your business rules. The post AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

How to Improve Your Marketing ROI With Google AdWords [Infographic]

Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $ 100 per click. But was it true? I had a little […]

Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead

This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy), but we’ll call him Dale for the sake of this post). Dale is the Manager of Paid Media at a local digital marketing agency. Look at Dale’s face and tell me you don’t see yourself . Dale is an AdWords wizard, so much […]

7 Data-Backed Tips for AdWords Ads that Work Right Now

PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs). A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we’re now […]