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What is the Best Homepage to Have (3 Real Examples)

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one. If you don’t have the best homepage possible, that first impression becomes negative for website visitors. You lose that first impression forever. Will the visitor come back? Maybe. But you’re playing with fire. There aren’t any […]

Best Practices for Choosing Effective and Captivating Social Media Visuals

For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise. Despite working 8 hours a day and sleeping (hopefully) 8 hours, the average person still spends nearly two hours each day on social media, according to a study by Mediakix. But the social media landscape […]

What Is the Best Heatmap Tool and How to Use It to Get Better Results

A heatmap tool allows you to unlock the secrets behind your website users’ behavior. You’ve heard your friends and associates talking about using a heatmap tool to improve their website conversions and sales. Maybe you’ve even done a little research on the subject. But why exactly do you need a heatmap tool? And what does […]

Social media and your business: Choosing the best platform

With all the social media platform options, it’s hard to know where to start. Facebook, Twitter, Pinterest, LinkedIn and Instagram boast the greatest volume of users per month, but which of these popular networks is right for your business? To develop a strategy that builds your following and allows you to communicate with consumers, you should have […]

Investing in blockchain-integrated social media startups could be 2018’s best idea

SPONSORED: Presented by Top Games Social media, blockchain, and cryptocurrency have a very close relationship. Much of the growth and popularity of cryptocurrency can be attributed to social media apps. Cryptocurrency and blockchain technology, in turn, has also greatly influenced the social media market. Have you already heard about blockchain-int…Read More Social – VentureBeat

6 Best Practices for Responsive Ads on the GDN

Over the past couple of years, Google has been shifting away from text ads on the Google Display Network for a more visual ad unit: Responsive Ads. These units contain both a text and image component and serve almost as a bridge between the text and banner ad types. If you haven’t seen responsive text […]

Google Responsive Search Ads: 13 Facts & Best Practices You Need to Know

Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they announced Tuesday, one stuck out as a real potential game-changer – Responsive Search Ads. Responsive Search Ads are potentially the most revolutionary change coming to your search campaigns since 2016, when […]

Your Guide to Writing the World’s Best Email Subject Lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the […]

The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts. Scorsese’s masterpiece The Departed won Best Picture. Facebook was only a year removed from opening its membership to the general public, and Twitter was a fledgling startup, still […]