13 of the absolute best and worst brand trolls in recent history

It’s Troll Week on Mashable. Join us as we explore the good, the bad, and the ugly of internet trolling. Anyone who’s used the internet knows that brands have a complex relationship with trolling. From restaurant chains and airlines to dictionary social media accounts and more, brands can only resist the urge to troll for […]

Growth Hacking: The 12 Best Techniques to Boost Conversions

What does it mean to hack growth? Growth hacking has become a buzzword in marketing circles, but many still don’t know what growth hacking is or why it works. If you fall into that camp, don’t worry. You’re not alone. Plus, I’m going to eliminate your confusion today. I’m a huge fan of growth hacking […]

A Twitter convo about self-appreciation was the best thing on the internet this week

This is One Good Thing, a weekly column where we tell you about one of the few nice things that happened this week. This week, a bunch of people had a really nice conversation about change, self-acceptance, and personal growth. On Twitter. (Yes, that is possible.)  It all started when writer and 112BK host Ashley […]

Introducing Copyblogger’s Guide to the Best WordPress Hosting, Themes, and Plugins

Brian Clark launched Copyblogger in 2006. That’s a long time ago, let alone in internet years. In online time, it… Continue Reading The post Introducing Copyblogger’s Guide to the Best WordPress Hosting, Themes, and Plugins appeared first on Copyblogger. Copyblogger

Power Pages and Best Answer Content: Should You Go Long or Short Form?

Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “Best Answer” content marketing strategy. But what qualifies as best answer content? How deep or wide do you need to go on a topic? Is it better to use short form or long form […]

Why You Need to Split Test Your Emails (and 4 Best Practices to Get Started!)

Wondering what subject line gets the most opens? Curious what call-to-action yields the most clicks? Unsure whether to use images or GIFs? There’s a simple way to find out once and for all: Split test your emails. What is a split test? Split testing (or A/B testing) is a method by which you can scientifically […]

How to integrate online and offline for the best overall result

Remember the days when the “dinosaurs” of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV. The post How to integrate online and offline for the best overall result appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Ecommerce SEO Guide: SEO Best Practices for Ecommerce Website

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There are multitudes of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like to give you a basic […]

Connect with the best and brightest marketers at SMX East

Community meetups, cocktail receptions, and more. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to choose the best content format for link building

Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing