Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

No one loves blogs more than I do. They’re a great way to attract an engaged audience, develop trust and… Continue Reading The post Meet the Lazy Marketer’s Best Friend: The Email Autoresponder appeared first on Copyblogger. Copyblogger

Learn How to Build Your Best Google & Facebook Campaigns Yet

This post was co-written by Kaitlyn Boehm and Conor Bond. Chex Mix would be utter garbage if it weren’t for the tiny pretzels. Oof—sorry, everyone. Like the insecure friend-of-a-friend who insists on turning your weekend getaway group chat into a bubble-filled crucible, we came in a little too hot with that take. You’ll have to […]

How to Screen and Recruit the Best SEO Content Writers

Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That’s the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest […]

Aren’t 301s, 302s, and Canonicals All Basically the Same? – Best of Whiteboard Friday

Posted by Dr-Pete They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode that’s highly […]

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Posted by BritneyMuller Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually make changes […]

I’ve Written 13 Video Scripts This Year—Here Are My 6 Best Tips

As a man who writes blog posts to feed himself, I feel qualified to make sweeping declarations about American society at large. For example: We, as a society, glorify impulsiveness. The ambitious, overworked mother who suddenly walks out of an important board meeting to spend some quality time with her young daughter. The hopelessly romantic […]

Why Honesty is the Best Policy in PPC Marketing

Over the years, I have seen so many horror stories when it comes to PPC Management. Whether it’s advertisers flying blind with their ad budgets or the common event of not knowing that their ads are being shown with irrelevant terms, there should always 100% transparency between the agency and the client. Furthermore, there needs […]

4 Tips to Write Your Best Google & Facebook Ads Ever

This post was co-written by Holly Niemiec and Conor Bond. For those of us in the Northern Hemisphere, summer’s in full swing. If you’re anything like me, the warm temperature and glorious sunlight has erased the appeal of anything that doesn’t involve drinking outdoors and listening to OutKast’s catalog on repeat. As tempting as it […]

TF-IDF: The best content optimization tool SEOs aren’t using

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Don’t be too quick to dismiss established best practices for email

Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips