New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. The post New customer acquisition vs. retention: 7 best practices for search appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Trust Factors: How Best Answer Content Fuels Brand Credibility

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands, influencer integration, and search intent, edging competitors on that SERP has been a key source […]

More For Your Clients, More For You: The Best Way to Give Your Agency an Edge This Year

  The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers and that your team is stacked with experts. You know your clients will be happy they chose you because you’ve got a great track record. But, you also know […]

The 5 Best Ad Campaigns the Internet Has Ever Seen

This post was co-written by Gordon Donnelly and Conor Bond. Here at WordStream, we’re committed to helping businesses like yours launch effective and profitable campaigns across search and social. Towards that end, we took it upon ourselves to identify five online advertising campaigns (two on Google, three on Facebook) that struck marketing gold. Each of […]

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword […]

The Best Ecommerce Landing Pages to Boost Your Conversions

When attempting to become the best eseller you can be, you may wish to take a few notes from some of the best ecommerce landing pages being published today. If developed and optimized effectively, an ecommerce landing page can become a major catalyst for conversions. That’s because, when it comes to ecommerce, landing pages definitely […]

The 3 Best Copywriting Formulas for Email Marketing

Wouldn’t it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also encourages them to complete a call-to-action? You can! Many marketers use copywriting formulas, which are proven structures to help you write more effective copy faster. Copywriting […]

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

Posted by KristinTynski In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more […]

How B2B Marketers Can Win at Search with Best Answer Content

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game. At TopRank Marketing, we believe the best answer to this […]