Should Your Blog Have a Static Homepage (Whatever That Means)?

Open up a new tab in your browser and go to the homepage of your blog. What do you see? There’s a good chance you see your most recent posts. This is, after all, what most WordPress themes default do. And if you’ve been blogging for a long time, it might be how you expect […]

248: 6 Places to Find Writers to Hire for Your Blog

6 Places You Can Find Writers to Help with Your Blog As much as we’d all like to write posts for our blogs, it’s not always that easy. You may find you don’t have enough time to dedicate to your blog. Or you may lose your passion for the topic after writing about it for […]

247: How to Create a Blog on a Topic You’re Not an Expert In

Starting a Blog on a Topic Where You’re Not an Expert Can you start a new blog when you’re not an expert on the topic you’ll be writing about? Of course you can. You can blog about any topic you like. But should you blog about a topic you don’t have any expertise in? I think […]

246: 9 Ways to Accelerate the Growth of Your Blog

9 Things I Wish I Knew About Blogging That Will Accelerate the Growth of YOUR Blog In today’s episode I want to share my keynote at this year’s Social Media Marketing World – 9 Things I Wish I Knew About Blogging that Will Accelerate the Growth of YOUR Blog. Here are the slides from my […]

Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog Traffic

Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren’t converting to leads or newsletter signups or however else you’ve defined conversion? Check out these three ideas for what to do. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

244: How to Find More Traffic for Your Blog Offline

How to Promote Your Blog Offline Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. The answer is simple. “Yes.” Offline promotion is worth it. Get creative, and get out and meet people. You may need to step out of your comfort […]

How to Write a Series for Your Blog (and Why You’ll Want To)

Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together? If you haven’t, I hope I can convince you to give it a try. Some bloggers feel writing a series of posts is more daunting than writing individual posts. But it’s often easier to come […]

We Added 2 New Emails to Our Blog Series, and Increased Clicks by 630%

You’ve probably read about email segmentation. In fact, pro email marketers recommend it all the time. But is it really worth the work? After all, segmentation takes effort. It’s much easier to simply blast your list with a generic email. To find out, we decided to put segmentation to the test. We updated our blog’s […]

243: Tools and Techniques to Blog Effectively on the Road

Tools and Techniques for Blogging While Travelling Today I tackle a question from a listener about blogging on the road. Carmen Fellows asked about technicalities such as how to get content online and ways to access your blog. How can you balance blogging while traveling for work or vacation? It depends on the situation, and […]

11 Ways to Create More Compelling Content for Your Blog

Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video . . […]