How to Generate Leads For Your Online Business in 2018

Learning how to generate leads for your online business can make you a more effective marketer. However, you can’t just throw together a lead-gen strategy and hope it works. Instead, you need lead-generation strategies that focus on each individual part of the marketing funnel. The funnel has evolved a bit over the years. Marketing plays […]

What is ad effectiveness, and how does it help your business?

‘I know that half of my advertising money is wasted,’ early 20th-century department-store pioneer John Wanamaker famously quipped. ‘I just don’t know which half.’ Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Better Business Bureau reviews are complex. Here’s what you need to know

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Better Business Bureau reviews are complex. Here’s what you need to know

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. The post Better Business Bureau reviews are complex. Here’s what you need to know appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

ZTE ceases main business operations after U.S. ban

(Reuters) — ZTE Corp’s main business operations have ceased due to a ban imposed by the U.S. government, but China’s second biggest telecom equipment maker is trying to have the ban modified or reversed, it said on Wednesday. ZTE was hit by a ban last month from Washington, forbidding U.S. firms from supplying it with […]

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. The post Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps appeared first on… Please visit Marketing Land for the full article. Marketing […]

Hooray! Google My Business descriptions are back

Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it. The post Hooray! Google My Business descriptions are back appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

Google launches new Google My Business API, new dashboard to manage multiple locations

Now a single registered account on GMB will be able to manage an unlimited number of locations. The post Google launches new Google My Business API, new dashboard to manage multiple locations appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

SearchCap: Google My Business dashboard & API, class action awards & clickbait

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business dashboard & API, class action awards & clickbait appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]