Rev up your retail business with these post-holiday emails

With Black Friday, Cyber Monday, Small Business Saturday and of course all of the other year-end holidays, marketers send more emails in November and December than any other time of the year. And though there is a natural and expected dip in email volume after the holiday season, you don’t want to lose all of […]

Working With Partners, Creating Great Copy and Doing Business Earnistly, With Matt Giovanisci

How do we get to work with partners? What are the things we need to think about when we are putting together our sales pages? And how do we talk to customers about new projects, so that we can fill in the gaps in our model? In this episode, we discuss the tips and tricks […]

Use your data to make 2018 the year of good business

It’s the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Get New Clients at Every Stage of Your Business

Posted by dohertyjf I remember when I first went out on my own to build my business. Because I planned to bootstrap the product into existence, I needed to pick up some consulting work to cover my own bills before I felt comfortable taking time to build my product. I had a sizable group of […]

Google My Business video uploads now available to business owners

Videos can appear on Google Maps and local search listings. The post Google My Business video uploads now available to business owners appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Videos on Google My Business, SEO reports & search pics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Videos on Google My Business, SEO reports & search pics appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About […]

Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business

Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about to undergo a fundamental shift. Because “passively reading articles or watching videos” is bad for human beings, Facebook is pivoting its core away from its current state (inescapable time suck) and […]

How AI and CLV help app marketers drive business growth

Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

4 advanced tips to optimizing your LinkedIn business page

When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients and showcase your business as an authority in its field?  Many small businesses take the necessary steps to create a company LinkedIn page, but aren’t quite sure if their page is doing all it should. Here […]

The Online Business Owner’s Operational Website Checklist

A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes. Many site owners are busy with day-to-day, business-as-usual tasks, working on new features or promotional campaigns or whatever other millions of things there are sitting on their to-do lists. Very few spend […]