Yotpo raises additional $51 million for user-generated business content

Yotpo has closed $ 51 million in funding for its platform to help businesses improve their user engagement through fan contributions, such as user-generated videos. The startup has raised a fourth round of funding to finance its marketing platform that makes it easy for companies to enable such content. Israel-based Yotpo said that the whole point […]

Think big for Small Business Saturday

Small Business Saturday falls on the Saturday after Thanksgiving, and it’s the perfect hook for your small business marketing efforts. Here’s everything you need to know about it, and how your business can participate. What is Small Business Saturday? American Express launched the first Small Business Saturday in 2010 to create buzz and demand for […]

The Small Business Guide to Facebook Video Marketing [Infographic]

Facebook videos can engage your customers and drive new leads, and they don’t have to be daunting to create or promote. Today’s infographic offers 11 tips to ensure your videos stand out. Read the full article at MarketingProfs MarketingProfs Daily: Content

Facebook introduces a Messenger plugin for business websites

 Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices. While there are already plenty of customer […]

Think big for Small Business Saturday

Small Business Saturday falls on the Saturday after Thanksgiving, and it’s the perfect hook for your small business marketing efforts. Here’s everything you need to know about it, and how your business can participate. What is Small Business Saturday? American Express launched the first Small Business Saturday in 2010 to create buzz and demand for […]

Why You’re Not in the Content Business (and Why That’s a Good Thing)

Originally posted as a Facebook update from FinCon in Dallas (video below) In my opening keynote at FinCon last night I challenged the attendees to think about how their blog, podcast and video content could potentially be changing people’s lives. You see, many of us see ourselves as being in the ‘content business’. But I […]

How to use social media to grow your business

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. If you don’t know who Cameron Dallas is, go ahead and Google him. We’ll wait.  Yeah, he’s kind of a big deal these days. The Vine and YouTube star/model has morphed his internet presence into a wildly lucrative […]

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

For small businesses with limited budget, it can be hard to decide how to distribute your advertising budget. Money is tight, and a lack of time is often a problem. Worse still is when you’re a new business fighting for visibility in the search results. My client Kerry’s Fresh, a local business offering fruit and […]

Microsoft Teams will get Skype for Business features in Q2 2018

Last month, Microsoft announced Microsoft Teams will replace Skype for Business and become the core communications client in Office 365, but didn’t provide a timeframe. Today the company released its roadmap for this change, and the first timeframe to look forward to is Q2 2018. Microsoft Teams launched worldwide in March as part of Office […]

Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare

The essence of creating a positive experience is making customers feel that they are heard and important–before, during and after a transaction. Read the full article at MarketingProfs MarketingProfs Daily: Content