Creating Engaging Video Content That Spurs an Emotional Connection

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart […]

Case study: The true value of informational content for e-commerce SEO

Data suggests that informational content pages do indeed help rank better for search queries with commercial intent. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Posted by Jeff_Baker Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed […]

Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

Marketing leaders are at the forefront of a seismic transformation that continues to play out as we enter a new decade.  Organizational dynamics are realigning. Power balances are shifting. Trust – both internal and external – is emerging as the most essential crux in business success. For people like Adi Bachar-Reske, it’s an exhilarating time […]

Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Break Free B2B Series: Adam Dunn on Creating Blockbuster Video Content in B2B

Content has many aims. It should inform. It should assist. It should entertain. But as B2B marketers, doesn’t it seem like if we don’t deliver on the latter – immediately, and convincingly – we don’t really get a chance to deliver on the rest?  Given that our job is dependent on earning and keeping an […]

B2B Content Marketing Lessons from 2019’s Nerdy Film & TV Franchise Finales

2019 may be remembered as the year we reached peak nerd. When I was growing up in the ’80s and ’90s, nerd culture was still underground, something for weird kids and weirder adults. Now our biggest entertainment franchises are what used to be nerd stuff: High fantasy, epic science fiction, comic book heroe,s and horror […]

41 Must-Try Content Marketing Tools

According to research from The Drum, the compound annual growth rate of content marketing would climb by $ 217.3 billion from 2016 to 2021. Why are brands spending so much money on content marketing? The answer to this question is simple: Content marketing delivers enormous value that brands can’t get from other traditional types of […]

Want better leads on LinkedIn? Focus on your content

Good gated content that converts at 15% or higher will give you scalable traffic with more people to nurture. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo

The post Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®