B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

B2B marketers are struggling to produce enough content amid the pandemic 35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their […]

10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how […]

Best Practices to Attract a Broader Audience on Instagram

Every month more than 3k people search for ideas on what to post on Instagram and how to increase post engagement. In this article, we have discussed some of the best practices that you should follow to reach a broader audience on Instagram. Make Sure to Post Only Quality Snaps & Video Clips With the […]

Facebook, in a reversal, will now ban Holocaust denial content under its hate-speech policy

Facebook this morning announced a significant change in how it approaches Holocaust denial content on its social network. For years, the company has been criticized for not taking down this extremely offensive form of content in favor of allowing free speech and distancing itself from taking on the responsibilities of a traditional publisher. Today, it’s […]

Everything You Need to Know About Google’s People Also Ask

Sometimes, the increasing variations in Google search engine result pages (SERPs) feel frightening for SEO executives as well as business people. But this too brings along some benefits with it. The silver lining is that with all these varieties in the SERPs, plenty of ways have also emerged of getting exposure apart from search. Now […]

50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are loaded with curiosity for future trends, marketing knowledge, and aspirations for new successes in the post-pandemic world. For the past 12 years leading marketers from all […]

B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response

The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic. Read the full article at MarketingProfs MarketingProfs Daily: Content

New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic

Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely contextual snapshot of the discipline at large and its ever-shifting landscape. Needless to say, this year’s edition hits differently. While there is always change and evolution afoot in the annual study’s findings, 2020 […]

Facebook to Start Promotion of Groups Content In News Feeds And Web Searches

Social media giant Facebook announced on Thursday that it would begin promoting public Facebook Groups’ content in the news feeds of users as well as in the SERPs, disregarding requests by watchdog groups to restrict the algorithmic group recommendations before the US elections coming up next month. The head of the Facebook app, Fidji Simo, […]

The growing importance of content analytics

Analysis and measurement is foundational for content efficiency. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips