Carlos Abler Details How Content Marketing Can Contribute to the Greater Good #CMWorld

Can content marketing make the world a better place? Let’s dial that in tighter: Can brands, businesses, make the world a better place? And can they do it while making money at the same time? According to content marketing leader Carlos Abler, not only can brands provide social value, they must – and, not for […]

Lee Odden Shares His Secret to Content Marketing Fitness #CMWorld

Let’s face it: Too many of us are yo-yo marketers. We deploy a campaign the way someone might approach a fad diet: With nothing but our initial enthusiasm to keep it going. And like a fad dieter, we get results… for a little while. Then the campaign runs out of steam and we’re back at […]

Refurbishing Top Content – Best of Whiteboard Friday

Posted by BritneyMuller You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth? As it turns out, there is! In this […]

How to Drive Better Content Marketing Results with Integrated Marketing Teams: Top Tips from NewsCred’s Shafqat Islam #CMWorld

Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos? NewsCred […]

Content Marveling: Wonder and Astonishment in Marketing

Two little letters. On the surface that’s all separating your standard issue “marketing” from the extraordinary and entirely different practice of “marveling.” At TopRank Marketing, “Content Marveling” is the practice of bringing greater wonder and astonishment to traditional content marketing, and can be applied in both the worlds of direct-to-consumer and enterprise business-to-business, to engage […]

Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond

To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It’s how you make sure your content reaches your target audience. Read the full article at MarketingProfs MarketingProfs Daily: Content

A Simple Plan for Writing One Powerful Piece of Content Each Week

Good morning, you epic article writer, you. That’s right, I’m talking to you. You publish content to attract new prospects,… Continue Reading The post A Simple Plan for Writing One Powerful Piece of Content Each Week appeared first on Copyblogger. Copyblogger

Content accuracy is not a ranking factor

Google’s Danny Sullivan explained that its systems rely on topic relevance and authority to rank content. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Five Tips on How to Use Influencer Content in Paid Media [Infographic]

Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs MarketingProfs Daily: Content

April Henderson on Data-Driven, Empathetic B2B Content #CMWorld

Forrester’s April Henderson started her Content Marketing World 2019 session with a classic cautionary tale: Johann Rall was fighting for the British at the turning point of the Revolutionary War. The night before the Battle of Trenton, he was out celebrating at the home of a local Loyalist merchant. That merchant had seen General Washington […]