LinkedIn Sales Navigator will now surface more content for sales teams to share

LinkedIn is integrating Elevate, its content-sharing app, into Sales Navigator. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Create Effective Sales Enablement Content

In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other–especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both. Read the full article at MarketingProfs MarketingProfs Daily: Content

When It’s Time to Get Serious about Your Content and Copywriting

We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of… Continue Reading The post When It’s Time to Get Serious about Your Content and Copywriting appeared first on Copyblogger. Copyblogger

Now, more than 50% of Google searches end without a click to other content, study finds

Zero-click searches hit an all-time high in June. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Survey: 90% of consumers tell brands to stay away from extreme, offensive content

However, reactions vary by types of content including, terrorism, racism, porn, drugs, gambling, hate speech and politics. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snap debuts dual-camera Spectacles 3 glasses to create 3D AR content

The maker of Snapchat has revealed its third-generation camera wearable, now with dual cameras for 3D AR capture and a much steeper price tag than before.Read More Social – VentureBeat

This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter […]

Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections

“Perhaps more than any other art form, comedy cannot exist for its own sake,” according to comedian Andrew Orvedahl in an essay published a few years back. “Comedy requires a bond between performer and audience. And if either ingredient sucks, comedy doesn’t happen.” He’s right, but we could swap in content marketing for comedy and […]

The ABCs of Video Content: How to Build a Video Marketing Strategy

Posted by getsprunk Take a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a factor in […]

9 Tips to Integrate Organic, Paid, and Content – Whiteboard Friday

Posted by HeatherPhysioc Search can’t live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. What’s a search marketer to do? If you missed her […]