What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers […]

SMX Overtime: Creating a video-first content strategy

SMX West speaker Joey Daoud explains why it’s worth the time to go back and optimize older videos on YouTube. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Deliver Personalized Emails in Less Time with Dynamic Email Content

Personalizing your email content increases opens, clicks, and sales. In fact, personalized emails get 6x higher transaction rates, according to research from Experian. So why doesn’t every business personalize and segment their emails for each subscriber? It’s time consuming. Email segmentation involves multiple steps — creating unique versions of each email, building your segments, scheduling […]

Generating Local Content at Scale – Whiteboard Friday

Posted by rjonesx. Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of Whiteboard Friday, […]

Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content

Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here’s how to conduct an effective audit of your content. Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first? In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. You’ll also find a walkthrough for setting up and launching your own ad campaign for website visits. You’ll discover […]

281: Join our 7 Day Content Sprint

The post 281: Join our 7 Day Content Sprint appeared first on ProBlogger. ProBlogger 7-Day FREE Content Sprint More information and sign-up here https://problogger.com/contentsprint/ A Free 7-Day Course to Create New Content Does your blog need a momentum boost? We’ve decided to run a LIVE 7-day Content Sprint to help support you create a plan and […]

Want to share viral coronavirus content? Consider these expert tips first.

If you do a simple scroll through your social media feed, you’re likely to see at least a few posts related to the coronavirus pandemic.  The last week, in particular, has brought a deluge of stories, charts, graphs, and explainers on how to “flatten the curve” to prevent the spread of COVID-19, the official term […]

Bing launches new portal for URL and content submission APIs

Check out this new site from Bing to find everything you need to know about the two APIs. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing