Tech giants told to remove extremist content much faster

 Tech giants are once again being urged to do more to tackle the spread of online extremism on their platforms. Leaders of the UK, France and Italy are taking time out at a UN summit today to meet with Google, Facebook and Microsoft. This follows an agreement in May for G7 nations to take joint action […]

Google boosts Cloud Natural Language API with automatic content classification and deeper sentiment analysis

With the likes of Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana all vying for our attention through myriad voice-enabled connected devices and smart speakers, it makes sense that tech companies would invest heavily in natural language processing (NLP). After all, what’s the point of asking Alexa or Siri to read you the football scores […]

How adidas Put Culture at the Core of Their Content Marketing Strategy

Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience, then carefully cultivate an image to appeal to them. […]

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting […]

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers are “pivoting to video” from text-based content. In this post, […]

Facebook Announces New Guidelines on Content Monetization and Advertising Censorship

Facebook has announced a new set of regulations on the types of content that are not eligible for promotion on their network.  Social Media Today RSS

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Five Ways Your Own Employees Can Boost Your Marketing Content

Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that’s willing–even happy–to share content with their networks for free. Read the full article at MarketingProfs MarketingProfs Daily: Content

Facebook fights fake news with guidelines for monetizing content

(Reuters) — Facebook said on Wednesday it would introduce tougher rules on who can make money from advertising on its network, responding to criticism that it makes it too easy for providers of fake news and sensational headlines to cash in. With immediate effect, the world’s largest social network will launch new standards to provide […]

Facebook will tell brands where their ads appeared, ban certain content from carrying ads

Facebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature ads. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips