Facebook pushes EU for dilute and fuzzy internet content rules

Facebook founder Mark Zuckerberg is in Europe this week — attending a security conference in Germany over the weekend, where he spoke about the kind of regulation he’d like applied to his platform, ahead of a slate of planned closed door meetings with digital heavyweights at the European Commission. “I do think that there should […]

B2B buyers consume an average of 13 content pieces before deciding on a vendor

A mix of first and third party content is required to seal the deal. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Boost Engagement with User-Generated Content on Instagram

Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or UGC. UGC is content created by users which can come in a variety of mediums, such as text, images, videos, and audio. On Instagram, […]

5 Ways to Humanize B2B Content Marketing

“You’ve really got to put yourself out there. Don’t be too stiff.” “Be honest and sincere!” “Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.” Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2B marketers? Given the proximity to […]

5 Ways a Content Marketing Mission Statement Can Improve Your Strategy

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to talk about what it is, exactly, that all of our content does and how we […]

Analyzing search results reveals a lot about Google’s view of useful content

Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pro Tip: Here’s why content audits are so important

Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Hungry for More: What B2B Marketers Need to Know About Episodic Content

The cliffhanger is one of the greatest tools in entertainment. I’ll explain why later. Seriously though, we’ve all experienced the cliffhanger: It’s that tension-building moment of uncertainty at the end of a chapter or installment that leaves the audience impatiently awaiting the next one. Some of my favorite binge-worthy TV shows and page-turning novels have […]

Authenticity and Great B2B Content Marketing Go Hand In Hand

Are you using enough authenticity in your B2B marketing to build greater inherent trust into your brand purpose? If you’re not sure, read on — and let’s examine how authenticity, influence, and trust go hand-in-hand to deliver great B2B content marketing. Authenticity is a key factor in great B2B marketing, with the trust it builds […]

An Enterprise Approach to Content Management

Today’s enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process? Read the full article at MarketingProfs MarketingProfs Daily: Content