3 Reasons Why Writing Practice Leads to Multidimensional Content

Remember when I overly simplified the term “high quality?” “High quality” is a measure of whether or not your contribution helps your audience in ways they can’t find anywhere else. We can all quickly spot junk content, but it takes a lot more effort to match the description of high-quality content I mentioned above. That’s […]

A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know, I know—every day seems to be home to some strange, random, or innocuous holiday these days, but this one has a special place in my heart. via GIPHY While my palate generally prefers more savory […]

Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!

We’re all in this together. Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one. But we do have the power to collectively drive our discipline forward, toward greater efficiency and productivity. This begins with sharing knowledge, and improving our understanding of the most prevalent […]

How to Build a Master Content Calendar That Covers All Your Bases

When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing. Read the full article at MarketingProfs MarketingProfs Daily: Content

Six Important Points About the State of B2B Content Marketing [Infographic]

Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what’s working? What’s not working? And how is it all being created, distributed, and measured? Read the full article at MarketingProfs MarketingProfs Daily: Content

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, just 24% of B2B marketers rate their content marketing as extremely or very successful. Why […]

How Frequently Businesses Publish Content

Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size. Read the full article at MarketingProfs MarketingProfs Daily: Content

Tech watchdogs call on Facebook and Google for transparency around censored content

If a company like Facebook can’t even understand why its moderation tools work the way they do, then its users certainly don’t have a fighting shot. Anyway, that’s the idea behind what a coalition of digital rights groups are calling The Santa Clara Principles (PDF), “a set of minimum standards” aimed at Facebook, Google, Twitter and […]

32 B2B Content Marketing Case Studies for 2018

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at the 2018 Killer Content Awards. This year the award in question went to our client Cherwell […]

Where to find ideas for content your audience will love, look at and link to

If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. The post Where to find ideas for content your audience will love, look at and link to appeared first on… Please visit Search Engine Land for […]