Robert Rose, epic content, and Facebook’s myriad money-making methods – VB Engage

This week, Travis (aka Superman*) and Stewart (aka Deadpool*) talk about AI and the internet of things (still the worst tech term in existence), conversational UI (hello, Ikea!), AI and customer service, and two opposing Facebook stories that are united by one common thread — how the social media leviathan makes its money. *Personas assigned […]

How to Use Big Wins to Drive Continuous Content Marketing Performance

Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you […]

Marketing Day: Dynamic content, Snapchat ad news & social algorithms

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility

For at least a decade, the 500-word blog post has been the atomic unit of content marketing. Marketers like Joe Pulizzi and Marcus Sheridan built their entire careers on blogging. In Joe’s case, he started the blog without a business plan or a product, and developed both after building an audience through insightful, valuable blog […]

Why Starting a Podcast Intrigues Forward-Thinking Content Marketers

You know that familiar “awkward moment” is speeding toward you as the holiday functions and parties suddenly multiply across your calendar like chicken pox. You’re standing there, about to take a sip of your drink, when like clockwork it comes: “So … what do you do?” “I’m a … I work on the internet. Have […]

Skyscanner buys Twizoo to add social content shout-outs to travel reviews

 Travel metasearch giant Skyscanner has acquired Twizoo, a small London-based startup which makes a platform for brands to automate injecting relevant social content across their digital footprint. Read More Social – TechCrunch

Yotpo raises additional $51 million for user-generated business content

Yotpo has closed $ 51 million in funding for its platform to help businesses improve their user engagement through fan contributions, such as user-generated videos. The startup has raised a fourth round of funding to finance its marketing platform that makes it easy for companies to enable such content. Israel-based Yotpo said that the whole point […]

I watched 1,000 hours of YouTube Kids’ content and this is what happened…

 What do you get if you endlessly recombine Spiderman and the Joker with Elsa from Frozen and lashings of product placement for junk food brands like McDonalds? Read More Social – TechCrunch

Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content

The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. The post Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

The Three Content Marketing Tactics E-Commerce Marketers Often Miss

Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach. Read the full article at MarketingProfs MarketingProfs Daily: Content