Marketing Day: Link opportunities, YouTube’s top ads in December & content distribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Become a Better Data-Informed Content Marketer

As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, […]

Europe keeps up the pressure on social media over illegal content takedowns

 The European Union’s executive body is continuing to pressure social media firms to get better at removing illegal content from their platforms before it has a chance to spread further online.  Read More Social – TechCrunch

5 content distribution strategies for 2018

So, you’ve created tons of content, but you still aren’t gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential. The post 5 content distribution strategies for 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

Content Marketing Evolution: 5 Major Content Marketing Trends for 2018

Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have really fired up the imagination of […]

The 2018 content focus challenge

It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social buzz

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Top 10 Content Marketing Posts of 2017

Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. While content has been a steady drumbeat in the marketing mix over the past 7-8 years, marketers are still hungry for best practices, examples and the latest trends. Lucky for our readers, we have excellent content marketers contributing to our […]

How to Build a Trusted Framework that Expands Your Content Creativity

Psst … hey, Copyblogger is taking the week off between Christmas and New Year’s. At least, officially. I’m not supposed to be here at all. But, given that my schedule is always out of whack this time of year, I like to take advantage of the disruptions to think about what I want to make […]

3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday

Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to […]