How to Refocus on Your Audience for Better Content Marketing Results

Is your content audience-centric? “Of course it is!” Says the hypothetical person I just made up. “We do intensive research for all our content. We look at questions our audience is asking, we hit up SEMrush and BuzzSumo…our content is all about our audience!” Here’s the big question: Beyond learning about your brand, which will […]

3 Content Marketing Don’ts from a Grocery Store Solicitor

A grocery store solicitor is a nuisance because grocery shopping isn’t typically a leisurely activity. The shopper needs to get… Continue Reading The post 3 Content Marketing Don’ts from a Grocery Store Solicitor appeared first on Copyblogger. Copyblogger

Your Interactive Guide to Creating Showstopping Content with Insights From Top #CMWorld Speakers

The post Your Interactive Guide to Creating Showstopping Content with Insights From Top #CMWorld Speakers appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Facebook makes a play for creators with new tools, features for monetizing content

The new updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Content Promotion Tactics To Make You (Almost) Famous

Not all forms of content creation will make you famous, but some come with built-in amplification boosts that can put you well on your way to star-quality promotion. Working with industry experts and influencers to co-create content is a proven tactic for adding more inherent promotion right from the start of your campaign. Harnessing the […]

Prime Day content drives email engagement for Amazon’s competition

Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

UX, Content and other secrets to Overstock’s SEO turnaround

How Overstock weathered some really bad times in SEO and came out ahead in the long run. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

TF-IDF: The best content optimization tool SEOs aren’t using

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A Simple, Two-Month Plan to Complete a Content Project

At the end of June 2009, I was reading Copyblogger and I got a new idea: I should write an… Continue Reading The post A Simple, Two-Month Plan to Complete a Content Project appeared first on Copyblogger. Copyblogger

Amplify Your Content Production … and Have Fun While You’re At It

Publishing a good volume of excellent content can be a tough game. And if you don’t keep it fun, you’re… Continue Reading The post Amplify Your Content Production … and Have Fun While You’re At It appeared first on Copyblogger. Copyblogger