How to Revive Old Content to Boost Your Marketing Results

What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things. Read the full article at MarketingProfs MarketingProfs Daily: Content

Robert Rose Shares How to Add Purpose & Focus Back Into Your Content Strategy at SMMW

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Digital Marketing News: B2B Content Effectiveness Study, Modern Marketing Skills, & Influencer Social Benchmarks

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How to Avoid Using Cringeworthy Stock Photo Images in Your Content

Is it possible for something to be both a lifesaver and a minefield? Yes — and if you’ve spent any… Continue Reading The post How to Avoid Using Cringeworthy Stock Photo Images in Your Content appeared first on Copyblogger. Copyblogger

21 Recommendations for Spending Your Content Marketing Time Wisely

One enduring challenge with content marketing is how quickly it can turn into the content treadmill. This week, we’ve got… Continue Reading The post 21 Recommendations for Spending Your Content Marketing Time Wisely appeared first on Copyblogger. Copyblogger

10 Things Your Content Marketing Strategy Must Include

With last year’s sale of our StudioPress division, I found myself with something I hadn’t seen in a long time… Continue Reading The post 10 Things Your Content Marketing Strategy Must Include appeared first on Copyblogger. Copyblogger

Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape

Everything—no matter how innocuous or dated—had its use. It was a mantra he lived by. Born in 1946 to an Irish immigrant father and an American mother of French-Canadian descent, his parents’ coming of age was marked by the Great Depression plus decades of war. Unsurprisingly, this meant that his parents, Pat and Stella, were […]

Public Google+ content is getting archived for future generations

Your public Google+ posts will be saved for posterity with the Internet Archive. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Three Reasons Most Content Marketing Fails, and What to Do About Them

Instead of flooding the Internet with content that’s merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. Read the full article at MarketingProfs MarketingProfs Daily: Content

7 Content Projects, If You Managed Marketing for a Local Café

I live around a lot of coffee shops. The most inexpensive and convenient is Starbucks. “Inexpensive” is self-explanatory, but it’s… Continue Reading The post 7 Content Projects, If You Managed Marketing for a Local Café appeared first on Copyblogger. Copyblogger