Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The state of tracking and data privacy in 2020

Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Learn how to chart and track Google Trends in Data Studio using Python

By using the codes in this article, you can connect Google Spreadsheets and Jupyter Notebook to import data into Google Data Studio and easily share the analysis with your team. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

FTC orders Google, Amazon, Apple, Facebook, and Microsoft to reveal acquisition data

The FTC has ordered Google, Amazon, Apple, Facebook, and Microsoft to provide information on acquisitions that were too small to report to regulators.Read More Social – VentureBeat

Marketing execs expect data privacy investments to rise in 2020

Marketers see business benefits in making personal data protection a top priority. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Online targeting needs tighter controls, UK data ethics body suggests

A UK government advisory body on AI and data ethics has recommended tighter controls on how platform giants can use ad targeting and content personalization. Concerns about the largely unregulated eyeball-grabbing targeting tactics of online platforms — be it via serving “personalized content” or “microtargeted ads” to individuals or groups of users — include the […]

Messenger Kids adds expanded parental controls, details how much kids’ data Facebook collects

Facebook’s messaging app for families with children, Messenger Kids, is being updated today with new tools and features to give parents more oversight and control over their kids’ chats. Now, parents will be able to see who a child is chatting with and how often, view recent photos and videos sent through chat, access the […]

All users can now access Facebook’s tool for controlling which apps and sites can share data for ad-targeting

Facebook is making available to all users worldwide its “Off-Facebook Activity” tool, which allows users to manage and delete the data that third-party websites and apps share with Facebook. The feature was first introduced in 2018 at Facebook’s annual developer conference, but only launched to users in select geographies last year. When the tool was […]

Avast closes Jumpshot over data privacy backlash, but transparency is the real issue

Avast will shutter its Jumpshot subsidiary just days after an exposé targeted the way it sold user data. But transparency remains the bigger issue.Read More Social – VentureBeat

There’s been a nearly 70% decline in always-on location data, since iOS 13 rollout

More than GDPR and CCPA, operating system privacy controls may impact the the availability and quality of location data. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips