How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]

Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why? That’s the day Google decided to drop what, upon first glance, appeared to be a bomb: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your […]

Doing the Two-Step: Opt-In Forms That Is [A Psychology Principle With Conversion Data]

I’ve no idea how to actually do the two-step. Apparently it looks a little something like this: It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler. What is a Two-Step Opt-In Form? Well for starters it’s a two-time hyphenated term that’s really annoying to type. […]

What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]

There’s no hiding from the opioid crisis that became a national emergency in 2017. An estimated 20 million Americans, or one in every 12 adults, suffer from drug or alcohol addiction. These facts are important and difficult to dismiss. Addiction is a complicated disease with no simple cure. But nearly every recovery program agrees that […]

Use your data to make 2018 the year of good business

It’s the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores […]

U.K. threatens Facebook and Google with new taxes if they don’t share more user data to fight terrorism

(Reuters)  Britain may impose new taxes on tech giants like Google and Facebook unless they do more to combat online extremism by taking down material aimed at radicalizing people or helping them to prepare attacks, the country’s security minister said. Ben Wallace accused tech firms of being happy to sell people’s data but not to […]

Connecting the Dots from Data to Better Customer Experience

I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently […]

France puts Facebook on notice over WhatsApp data transfers

 Facebook and WhatsApp have been issued with formal notices by France’s data protection watchdog warning that data transfers being carried out for ‘business intelligence’ purposes currently lack a legal basis — and consequently that Facebook Inc, WhatsApp’s owner, has violated the French Data Protection Act. Read More Social – TechCrunch

Germany: Facebook abuses dominance in the way it harvests and monetizes user data

(Reuters) — Germany’s cartel office has found that Facebook abused its dominant market position, in a ruling that questioned the U.S. social network’s model of monetizing the personal data of its 2 billion users through targeted advertising. Presenting preliminary findings of its 20-month-old probe, the Federal Cartel Office said Facebook held a dominant position among […]

Assessing the impact of poor data on retail: The 1-10-100 rule

With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips