Why California’s New Data Privacy Law Matters to Marketers Everywhere

Be compliant or be complacent. These are the two options facing brands and marketers today, as data privacy laws continue to increasingly take hold. For those paying attention, it’s been clear for some time that Europe’s GDPR regulations were only the beginning of a global effort to formalize and enforce protections for internet users and […]

A framework for SEO success with structured data

Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Break Free B2B Series: Clare Carr on Using Data to Drive Content Marketing Success

Intertwined from the start. For marketing executive Clare Carr, digital marketing and data have been a packaged deal since the beginning of her career. But for most marketers, while data is plentiful, leveraging that data (and diriving actionable insights to improve content strategy) is an evolving challenge. Most of us are just beginning to scratch […]

Facebook says government demands for user data are at a record high

Facebook’s latest transparency report is out. The social media giant said the number of government demands for user data increased by 16% to 128,617 demands during the first half of this year compared to the second half of last year. That’s the highest number of government demands it has received in any reporting period since […]

LinkedIn adds Data Validation to Sales Navigator

In addition to new integrations and features, Data Validation will sync data between users’ CRM and LinkedIn, keeping contacts up-to-date. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

CPG marketing platform Quotient buys location data provider Ubimo

The deal continues Quotient’s evolution beyond its origins as Coupons.com Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook cut off developer access to user data to squash potential rivals

Facebook cut off access to user data for app developers from 2012 to squash potential rivals while presenting the move as a boon for user privacy.Read More Social – VentureBeat

Saudi Arabia reportedly recruited Twitter employees to steal personal data of activists

Saudi Arabian officials allegedly paid at least two employees of Twitter to access personal information on users the government there was interested in, according to recently unsealed court documents. Those users were warned of the attempt in 2015, but the full picture is only now emerging. According to an AP report citing the federal complaint, […]

Facebook agrees to pay UK data watchdog’s Cambridge Analytica fine but settles without admitting liability

Facebook has reached a settlement with the U.K.’s data protection watchdog, the ICO, agreeing to pay in full a £500,000 (~$ 643K) fine following the latter’s investigating into the Cambridge Analytica data misuse scandal. As part of the arrangement, Facebook has agreed to drop its legal appeal against the penalty. But under the terms of […]