SMX Overtime: Here’s how to make SEO gains through data science

Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn’s search performance. Here are a few highlights. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

The company’s latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad results. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Yoast SEO 11.4 adds FAQ structured data, UX improvements

The new FAQ structured data only works with the WordPress block editor. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Forrester: Over-reliance on big data, siloed teams impede customer insights

Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook’s new Study app pays adults for data after teen scandal

Facebook shut down its Research and Onavo programs after TechCrunch exposed how the company paid teenagers for root access to their phones to gain market data on competitors. Now Facebook is relaunching its paid market research program, but this time with principles — namely transparency, fair compensation and safety. The goal? To find out which other […]

Survey finds 89% of marketers seeing increased sales using location data

Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook collected device data on 187,000 users using banned snooping app

Facebook obtained personal and sensitive device data on about 187,000 users of its now-defunct Research app, which Apple banned earlier this year after the app violated its rules. The social media giant said in a letter to Sen. Richard Blumenthal’s office — which TechCrunch obtained — that it collected data on 31,000 users in the […]

How to Automate Keyword Ranking with STAT and Google Data Studio

Posted by TheMozTeam This blog post was originally published on the STAT blog. We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio for streamlined reporting that […]

Google Trends gets integrated into Data Studio via free third-party app

StrategiQ’s API fetches Trends data and returns it as JSON. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console performance overview report now shows 90 days of data

There is now more data at a glance within the Google Search Console overview page. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing