Video: William Álvarez on the importance of structured data and Google search

He also likes to give back to the SEO community by mentoring less experienced SEOs. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console unparsable structured data report data issue

No need to panic, the errors you may be seeing in Google Search Console might be related to a bug with Google and not an issue with your web site. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Here’s some data to help you understand how to rank better with your brand name

When people search your brand name, you want them to see content that you have some control over. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Spotify podcast ads can now track impressions, reach and audience data

The company’s latest offering is a first for the podcast advertising market. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

LiveRamp sheds location data business

The company said it was no longer focused on data aggregation and was concentrating on being a ‘neutral and open marketplace’ Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google working on fixing data in URL parameter tool

The legacy URL parameter tool in Google Search Console is having some issues, Google is aware and working on it. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook data misuse and voter manipulation back in the frame with latest Cambridge Analytica leaks

More details are emerging about the scale and scope of disgraced data company Cambridge Analytica’s activities in elections around the world — via a cache of internal documents that’s being released by former employee and self-styled whistleblower, Brittany Kaiser. The now shut down data modelling company, which infamously used stolen Facebook data to target voters […]

2020 will be the year to get our data right

A reliable data flow will help automation tools we started to use in past years do their jobs better. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Businesses need to think differently about customer feedback data in 2020

Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Discover Performance reports in Google Search Console just got fresher data

Publishers can now see Discover data that’s less than a day old. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing