5 practical data blending examples for smarter SEO insights

Here’s a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL). Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Dummies Guide to Enterprise Customer Data Platforms

Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and more. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Make sense of your data with these essential keyword segments

Posted by TheMozTeam This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands […]

What the US data protection law will mean for ad tech and marketers

It’s not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. The post What the US data protection law will mean for ad tech and marketers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land […]

UK parliament calls for antitrust, data abuse probe of Facebook

A final report by a British parliamentary committee which spent months last year investigating online political disinformation makes very uncomfortable reading for Facebook — with the company singled out for “disingenuous” and “bad faith” responses to democratic concerns about the misuse of people’s data. In the report, published today, the committee has also called for […]

Optimizely lets marketers create ideas and access experiment data through new Slack integration

The testing platform’s new link with the popular collaboration tool aims to bring Optimizely’s capabilities into users’ daily workflows. The post Optimizely lets marketers create ideas and access experiment data through new Slack integration appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Bug with Ad Preview and Diagnosis Tool showing ad scores and more data

The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 Ways to Improve Your Data Hygiene – Whiteboard Friday

Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard […]

Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to send prospects to landing pages or using the Lead Generation objective (and lead ads) to convert leads […]

Get more from your customer data with marketing automation

Thursday, February 21, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing