Twitter launches lower-cost subscription access to its data through new Premium APIs

 Twitter tried to mend its relationship with developers earlier this year with the launch of a new API platform which focused on streamlining APIs and the promise of additional tiers of access. Twitter said it would offer free APIs for testing ideas, self-serve access, as well as paid access for increased functionality, in addition to […]

Think calls are dying? The data says they’re not

Both CallRail and Marchex found significant increases in calls over the Black Friday weekend. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Turning data into real ROI with customer data platforms (VB Live)

VB LIVE: Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Learn why software company Atlassian made the leap and how that decision transformed their marketing in this VB Live event! Don’t miss out! Access on demand for […]

Yext announces conversational ‘Knowledge Assistant’ for local data management

The company is also adding structured markup for events and events data syndication. The post Yext announces conversational ‘Knowledge Assistant’ for local data management appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Senator Feinstein makes broad request for all ‘Russia-connected’ Twitter and Facebook user data

 The nature and extent of Russia or Russian-linked actors interfering with the election is yet to be determined, but it’s not for want of inquiries. Half of D.C. is looking into it in one way or another, and Senator Diane Feinstein is no exception. Today she sent letters to several parties involved, including Facebook and […]

How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting – Whiteboard Friday

Posted by randfish One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at […]

Amex and Acxiom create a prediction engine based on purchase data

This is the latest effort to utilize extensive, identified customer records to predict future purchase behavior. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy. For example, you might generate leads via your […]

UK spies using social media data for mass surveillance

 Privacy rights group Privacy International says it has obtained evidence for the first time that UK spy agencies are collecting social media information on potentially millions of people.  Read More Social – TechCrunch

Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips