Google Search Console Analytics API now has 16 months of data

About 6 months after the historical data rolled out in the Google Search Console user interface, it now has come to the API. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook will require advertisers to disclose where they got uploaded customer data come July 2

Facebook has been able to receive billions of dollars in revenue from advertisers each quarter thanks to its powerful custom ad targeting features that allow advertisers to target a wide cross-section of users on the platform. But following the news that now-defunct data analytics firm Cambridge Analytica improperly obtained the data of up to 87 […]

Apple changes App Store rules to cut data collection on your friends

Apple has patched a little-known App Store loophole that enabled developers to harvest data on iOS users’ contacts, thereby limiting third-party access to potentially unprotected sources of personal information. Previously announced Apple privacy safeguards applied to the user’s own data, but not that of their contacts, creating a treas…Read More Social – VentureBeat

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Posted by Carlosesal There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world. But despite being such an essential part of the decision-making process for many […]

Cambridge Analytica’s Nix said it licensed ‘millions of data points’ from Acxiom, Experian, Infogroup to target US voters

The repeat grilling by the U.K. parliament’s DCMS committee today of Alexander Nix, the former CEO of the now ex company Cambridge Analytica — aka the controversial political and commercial ad agency at the center of a Facebook data misuse scandal — was not able to shed much new light on what may or may not […]

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences

The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook. The post EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences appeared first on Marketing Land. Please visit Marketing Land for the full […]

Facebook data misuse firm snubs UK watchdog’s legal order

The company at the center of a major Facebook data misuse scandal has failed to respond to a legal order issued by the U.K.’s data protection watchdog to provide a U.S. voter with all the personal information it holds on him. An enforcement notice was served on Cambridge Analytica affiliate SCL Elections last month and the deadline […]

LiveRamp adds outside quality scoring to its third-party data marketplace

The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are linked by cookies. The post LiveRamp adds outside quality scoring to its third-party data marketplace appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Tobii Pro VR Analytics turns your eye movements into design and training data

Eye movement tracking might sound like a dystopian nightmare, but as the technology is continuing to improve and beginning to go mainstream, the tracking data is becoming more useful. Tobii, maker of frighteningly accurate eye-tracking technology solutions, today announced Tobii Pro VR Analytics, a tool that enables developers and researchers to vi…Read More Social – VentureBeat

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday

Posted by Lea-Pica If you find your presentations are often met with a lukewarm reception, it’s a sure sign it’s time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. […]