The convergence of data quality to consumer discoverability

Data cleanliness and accuracy must be a priority for brands because it will affect marketing performance at the local level. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instagram to start paying researchers to find apps abusing its data

“Our goal is to help protect the information people share on Instagram and encourage security researchers to report potential abuse to us so we can quickly take action.” Read more here. Read more… More about Tech, Instagram, Mashable Video, Cybersecurity, and Social Media Social Media

Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook unveils new tools to control how websites share your data for ad-targeting

Last year, Facebook CEO Mark Zuckerberg announced that the company would be creating a “Clear History” feature that deletes the data that third-party websites and apps share with Facebook. Today, the company is actually launching feature in select geographies. It’s gotten a new name in the meantime: Off-Facebook Activity. David Baser, the director of product […]

Location data 101: A primer for marketers

Understand how location data can be used for efficient, effective and responsible marketing. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Apple To Restrict Facebook, WhatsApp Voice Calls To Prevent Background Data Collection

Apple is making sure that they are seen as a privacy priority company as Apple sets to restrict well-known apps from gathering data in the background. It was recently revealed that apps which allow internet voice calls can collect data from the device in the background without the user’s knowledge. Stepping forward, Apple will need […]

Customer Data Platform industry sees continued expansion, record funding

As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the industry. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Personalization offer doesn’t lead to more personal data sharing [Survey]

Data sharing is highly situational; marketers can’t assume personalization is always desirable. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Spotify for Podcasters provides data on demographics, listening habits

Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience insights. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Twitter to stop offering advertisers access to 3rd party data sources next year

The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips