Marketers still struggle to build a unified source of data

Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google Discover performance reports data issue

You may see a significant decline in your Google Discover traffic in Google Search Console, this may be a reporting bug. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

B2B Marketing News: Changing B2B Sales Models, LinkedIn Adds Polls, Social Media Engagement Data, & Twitter’s Scheduled Tweets

COVID-19’s Impact on B2B Software Budgets 31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the survey also noted. MarketingProfs 90% […]

Don’t ignore data compliance when adding 3rd party marketing tools

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Stores have been closed so location data isn’t relevant, right? Wrong.

Driving online sales and other use cases for location data during the pandemic. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

How COVID-19 Is Impacting Business Event Planning 70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according […]

Google’s May 2020 core update was big and broad, search data tools show

This update was an “absolute monster” said Mordy Oberstein from RankRanger. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s new Podcasts Manager tool offers deeper data on listener behavior

It’s one step closer to the podcast analytics advertisers have been waiting for. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

New Data Reveals PPC Ad Campaigns Are Rebounding

April tested all of us. As our public health and economic systems were pushed to their limits as a result of the COVID-19 pandemic, we were forced to quickly wrestle with unexpected challenges and adjust our lives to the new normal. We have a long road ahead of us, but at the end of the […]

Twitter’s new data stream lets researchers and developers study real-time coronavirus conversations

Twitter is giving researchers and developers access to a dedicated dataset covering real-time public conversations around COVID-19.Read More Social – VentureBeat