Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More

The post Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Here’s why the demand for diversity is driving digital marketing success

Evaluating a few key questions can help your team create respectful, inclusive and more effective marketing campaigns. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

B2B Marketing Spotlight: Omar Al-Sinjari, Sr Digital Marketing Manager, RelayHealth McKesson #B2BSMX

Next week’s B2B Sales and Marketing Exchange conference in Boston is coming up fast! To give you another sneak peek at the talented brand marketers sharing their insights and best practices, I’ve interviewed Omar Al-Sinjari, Senior Manager, Digital Marketing at RelayHealth – McKesson. Omar is responsible for all things digital and a full stack operator including […]

Digital Marketing News: Google’s Playable SERP Podcasts & New Unified Analytics, B2B Video Completion Rate Study & More

The post Digital Marketing News: Google’s Playable SERP Podcasts & New Unified Analytics, B2B Video Completion Rate Study & More appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Libra, Facebook’s global digital currency plan, is fuzzy on privacy, watchdogs warn

Privacy commissioners from the Americas, Europe, Africa and Australasia have put their names to a joint statement raising concerns about a lack of clarity from Facebook over how data protection safeguards will be baked into its planned cryptocurrency project, Libra. Facebook officially unveiled its big bet to build a global digital currency using blockchain technology […]

Digital Marketing News: Facebook’s Newest Ads, Bravery in Marketing, YouTube’s Masthead Ads, Influencers on LinkedIn & More

The post Digital Marketing News: Facebook’s Newest Ads, Bravery in Marketing, YouTube’s Masthead Ads, Influencers on LinkedIn & More appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns

The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements, creative messaging and ad formats. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The digital displacement of sports fandom

The digital social media market for sports fans is fragmented. It seems counterintuitive, so let’s examine the motivations and opportunities in this unique market.Read More Social – VentureBeat

Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook’s Shrinking Ad Size, LinkedIn’s Record Engagement & More

The post Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook’s Shrinking Ad Size, LinkedIn’s Record Engagement & More appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Why Digital Marketing Is More Important Than Ever Before [Infographic]

Businesses worldwide are jumping onto technological advancements and changes in marketing. If you’re not prioritizing digital marketing, you’re merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing