We need universal digital ad transparency now

Laura Edelson Contributor Share on Twitter Laura Edelson is a PhD Candidate in Computer Science at NYU’s Tandon School of Engineering and is a team member on The Online Political Transparency Project. Erika Franklin Fowler Contributor Share on Twitter Erika Franklin Fowler is Professor of Government at Wesleyan University where she directs the Wesleyan Media […]

What a long, strange year in digital marketing

Looking back at the changes forced on B2B and consumer marketing strategies. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small businesses. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Twilio’s acquisition of Segment will support collection of digital data

But it likely won’t provide a comprehensive set of CDP tools. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

B2B Marketing News: Demand Gen Adapts, B2B Buyers Taking Longer, Microsoft Digital Marketing Center Beta

The Gartner Hype Cycle for Artificial Intelligence, 2020 – Chatbots are projected to see over a 100% increase in their adoption rates in the next two to five years and are the leading AI use cases in enterprises today. Forbes Bing is now Microsoft Bing as the search engine gets a rebrand – Microsoft doesn’t […]

Digital Advertising: What Is Frequency Capping and Why Is It Important?

Today it has become quite normal for people to get bombarded with heaps of digital ads whenever they are surfing the web, watching videos, using Facebook or other online platforms, whether they want it or not. In fact, most people have been struck with some ads so often again and again that they actually become […]

Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy

Breaking up these companies will apparently be on the table. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small businesses. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 Digital PR Tenets for Excellent Outreach

Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you […]

Own a Small company, do you need to approach a social media marketing companies?

A social network is a perfect tool for improving brand names and businesses for those who utilize it wisely. The user can be a specific, the business itself, or an employed social network management company. Having a social media presence helps brands remain active on all social network platforms (such as Facebook, Instagram, Twitter, LinkedIn, […]