US election agency seeks views on rule change for digital ad platforms

 The U.S. Federal Election Commission (FEC) has voted to seek public views on whether there should be a change to the rules for political ads that extends disclaimer requirements to ads shown on digital platforms, such as Facebook and Google. Read More Social – TechCrunch

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced […]

Digital Marketing Tools & Tactics: What the Trends Tell Us

As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an […]

Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting

The Hottest Visual Content Marketing Trends in 2017 [Infographic] Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again […]

Last Day: Get Digital Commerce Academy at the Current Price

Today is the final day to register for Digital Commerce Academy before the doors close at 5:00 p.m. Pacific Time and the price goes up. Here’s a quick reminder of everything you will have immediate access to: The four existing courses — including Brian Clark’s breakthrough course, Build Your Online Training Business the Smarter Way, […]

Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic] In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it’s time for us all to take notice. […]

The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]

Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in today’s infographic. Read the full article at MarketingProfs MarketingProfs Daily: Content

Give Influencer Content Programs a Promotional Edge with Digital Advertising

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested […]

Alexa meets Cortana: Amazon and Microsoft to integrate their digital assistants

Amazon and Microsoft announced something of a curveball this morning as they released plans to integrate Alexa and Cortana, their respective voice-activated digital assistants. Later this year, consumers will be able to request Cortana support through Alexa-powered devices, such as Amazon’s range of Echo smart speakers, while those using a Cortana-enabled device will be able […]

Digital Commerce Academy Is Open Again (For a Limited Time)

Can I really earn a living with digital products and services? The answer is yes, you can. And you can enjoy the personal and professional freedom that comes along with it too. Already prepared to move forward? Here’s how to start your Digital Commerce Academy membership today, so you can learn the strategy and tactics […]