Digital Marketing News: Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools

The post Digital Marketing News: Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

This ride-hailing PR pitch shows platforms and digital campaign ‘dark arts’ want democracy to be pay to play

A UK PR firm pitching to run an account for Ola has proposed running a campaign to politicize ride-hailing as a tactic to shift regulations in its favor. The approach suggests that, despite the appearance of ride-hailing platforms taking a more conciliatory position with regulators that are now wise to earlier startup tactics in this […]

Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: FTC’s Influencer Guide, Twitter’s New Topic Following, Facebook’s Icebreakers, AR Tops Innovation List, & TikTok’s Easier Sharing

The post Digital Marketing News: FTC’s Influencer Guide, Twitter’s New Topic Following, Facebook’s Icebreakers, AR Tops Innovation List, & TikTok’s Easier Sharing appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

How to avoid the creep-factor when building digital experiences powered by machine learning

The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Google Gets Adaptive Banners, LinkedIn Engagement Climbs, Mixed Mobile Reality Grows, & Forrester’s New B2B Predictions

The post Digital Marketing News: Google Gets Adaptive Banners, LinkedIn Engagement Climbs, Mixed Mobile Reality Grows, & Forrester’s New B2B Predictions appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Storytelling, Digital Transformation, Customer Experience… and You: Contently’s Joe Lazauskas on Marketing Smarts [Podcast]

Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Read the full article at MarketingProfs MarketingProfs Daily: Content

SEO best practices support ADA compliance for digital accessibility

Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook unveils its first foray into personal digital healthcare tools

Nearly a year and a half after the Cambridge Analytica scandal reportedly scuttled Facebook’s fledgling attempts to enter the healthcare market, the social media giant is launching a tool called “Preventive Health” to prompt its users to get regular checkups and connect them to service providers. The architect of the new service is Dr. Freddy […]

Digital Marketing News: Snapchat Growth Booms, Facebook Usage Falls, B2B Buyers Seek Greater Loyalty, Podcast Ads Succeed

The post Digital Marketing News: Snapchat Growth Booms, Facebook Usage Falls, B2B Buyers Seek Greater Loyalty, Podcast Ads Succeed appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®