The AI Foundation raises $17 million to create digital AI-powered personas

The AI Foundation, a startup developing technology that powers digital personas, has raised $ 17 million in venture capital.Read More Social – VentureBeat

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received […]

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between them? Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

B2B Marketing News: Digital Ad Budgets To Grow In 2021, Google’s Rich Results Tool Goes Mainstream, & More Listeners Are Paying For Podcasts

Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021 Within the next 18 to 24 months digital marketing budgets will return to business-as-usual levels, according to 57 percent of CMOs in recently-released survey data from Gartner, also showing 78 percent aggregate growth for digital ad budgets in the forecast for 2021. 44 […]

WFH digital marketers and tech workers are more productive — and burned out

Opportunities and challenges abound in the new WFH economy. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of sale. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of sale. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Genies creates an investment arm for companies using its digital avatars

Genies has raised $ 40 million to date from celebrities like Pokimane. Now it is investing money into startups that use its digital avatars.Read More Social – VentureBeat

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between them? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

The 10 Traits B2B Buyers and Managers Value Most in Salespeople 42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs […]