Unilever stops working with digital media influencers who buy followers

The call echoes the CPG giant’s similar demand for more transparency in programmatic advertising earlier this year. The post Unilever stops working with digital media influencers who buy followers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering […]

Digital Marketing News: Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis The highly-anticipated Internet Trends report for 2018 has been released, including data bound to prove helpful to marketers for months to come. For more than 20 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report. Recode Twitter […]

Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP

They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tell me their full life story. […]

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

Trends marketers should be paying attention to in the year ahead. The post Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

StumbleUpon Shuts Down After 16 Years StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discovery service. Search Engine Journal […]

DoubleClick Bid Manager opens up digital audio ad buying globally

Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Apple will likely debut Digital Health and ARKit 2.0 at WWDC, but no hardware

Apple’s plans for the 2018 Worldwide Developers Conference (WWDC) keynote next week include a new “Digital Health” initiative and a major update to its ARKit augmented reality software, but no new hardware, Bloomberg reports today. As noted in January, the company decided to hold back on larger updates to its operating systems thi…Read More Social […]

Marketing Day: Influencer marketing, hiring the right team & DoubleClick’s digital audio ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Influencer marketing, hiring the right team & DoubleClick’s digital audio ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

DoubleClick Bid Manager opens up digital audio ad buying globally

Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music. The post DoubleClick Bid Manager opens up digital audio ad buying globally appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips