Why digital out-of-home should be integrated into your 2019 marketing mix

With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. The post Why digital out-of-home should be integrated into your 2019 marketing mix appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Digital out-of-home advertising is fracturing into many channels

With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard. The post Digital out-of-home advertising is fracturing into many channels appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

Digital Marketing News: Influencer & Data-Driven Marketing Stats, B2B Social Usage, & Twitter’s New Video Analytics

The post Digital Marketing News: Influencer & Data-Driven Marketing Stats, B2B Social Usage, & Twitter’s New Video Analytics appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Around the World in 50 Captivating Digital Marketing Statistics

Sit back and join us for a journey through 50 recent digital marketing statistics that combine to tell a captivating tale of change, innovation, and generational preferences in an industry that changes faster than Jules Verne’s Phileas Fogg could ever have envisioned in “Around The World in 80 Days.” via GIPHY Statistics exploring each of […]

Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads

The post Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Digital Marketing News: Google AMP’s ROI Rise, Digital Ad Spend Now Dominant, & New B2B Marketing Studies

The post Digital Marketing News: Google AMP’s ROI Rise, Digital Ad Spend Now Dominant, & New B2B Marketing Studies appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Scaling a Digital Agency: How to Hire the Right People

According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a strong culture fit, hiring new employees can be a daunting […]

Taking your digital advertising in-house? Start with the right people and tech

Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” The post Taking your digital advertising in-house? Start with the right people and tech appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing […]

Why marketers need to help manage digital transformations

Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. The post Why marketers need to help manage digital transformations appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips