Soapbox: Digital assets should be the primary driver of brand consolidation strategy

There is no one-size-fits-all consolidation solution but it is clear that careful review of digital assets unlock the best path forward. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes

LinkedIn rolls out Conversation Ads, aimed at improving personalization in messaging LinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced. Marketing Land Social Media Consumption Grows Amid Coronavirus […]

The future of collectibles is digital

Ryoma Ito Contributor Share on Twitter Ryoma Ito is co-founder of MakersPlace, a community empowering the world’s digital creators. In prior roles, he co-founded a B2B e-commerce subscription business servicing 100k+ online merchants, was VP of Product at Specialdeals and was employee No. 1 at two venture-backed startups, one of which was acquired by Groupon. […]

Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

Some B2B Brands Are Falling Short On Personalization: Study Some 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost YouTube to automate more video […]

Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

B2B Companies See Purpose As A Path to Success Some 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts Content Consumption and Production Trends […]

Coronavirus disrupts search, digital ad budgets

With ad spend expected to fall in many sectors, media buyers share what they’re seeing on the ground. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Coronavirus creating disruption, uncertainty for digital marketing ecosystem

12 digital marketing veterans weigh in on the potential impact of the virus. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals

More vertical marketplaces are dotting the B2B landscape There are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report data. Digital Commerce 360 3 Secrets To B2B Marketing Success: Winning Inside To Win Outside […]

4 Side Businesses You Can Earn Extra Money From

  Let’s face it; with the inflation rate going crazy, owning a side business has somehow become a necessity in today’s World. Every other person is looking for ideas that can help them in earning some over and above cash. With day jobs, it might not be an easy task, but it certainly isn’t impossible. Starting […]

Bookshlf launches an app to curate and share your favorite digital content

Bookshlf has created a new way for people to recommend media — whether it’s music, videos, articles, podcasts or even tweets — to their friends and to the rest of the world. The New York-based startup is officially launching its web and iOS app this week and announcing that David A. Steinberg, co-founder and CEO […]