Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users

Users who have purchased the “Secure Domains for Tracking Limits” feature will be able to display HTTPS tracking links in emails as part of the latest updates. The post Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users appeared first on… Please visit Marketing Land for the full article. […]

What Is Email Whitelisting and Why Is It So Important?

What if your emails never hit your subscribers’ inboxes? What if your messages always end up in their spam folders or promotions tabs instead? It happens more than you might think. Luckily, there’s a super simple solution: email whitelisting. What is an email whitelist? Email whitelisting is when a subscriber adds your email address to […]

21 Creative Email Ideas for People Who Don’t Like to Write

You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. You can forget about writer’s block and try one of these 21 creative ideas instead. They’re simple, easy, and proven to work — the […]

Here’s what email marketers can learn from Morning Brew’s expansion

Sure, it’s the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. The post Here’s what email marketers can learn from Morning Brew’s expansion appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

How to Make the Most of Your Ad Spend with Email Validation

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page. When prospects click on your ad, you don’t just need them to fill […]

7 tips for using email to grow your side hustle

Are you ready to take your side hustle to the next level? Email marketing is a powerful and affordable way to expand your customer base, keep customers coming back and grow your side hustle into a full-fledged business. Liberate yourself from the 9-to-5 doldrums and take one step closer to achieving your dreams with these […]

The 3 Best Copywriting Formulas for Email Marketing

Wouldn’t it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also encourages them to complete a call-to-action? You can! Many marketers use copywriting formulas, which are proven structures to help you write more effective copy faster. Copywriting […]

Unconventional email themes can improve engagement with the right approach

Themes like Tax Day, National Dog Day and your brand’s birthday can add a little flavor to your subscribers’ inboxes. Here’s a list of best practices for themed emails. The post Unconventional email themes can improve engagement with the right approach appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing […]

It’s not you, it’s Outlook: The complete guide for email marketers

Nearly every email marketer has been there: your emails display beautifully on your iPhone, Android device or Gmail, but blow up when opened in Outlook. How frustrating to invest considerable energy into crafting an amazing email campaign, only to be flooded with messages such as “links not working” and “can’t see images” instead of an […]

Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads

The post Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®