Deliver Personalized Emails in Less Time with Dynamic Email Content

Personalizing your email content increases opens, clicks, and sales. In fact, personalized emails get 6x higher transaction rates, according to research from Experian. So why doesn’t every business personalize and segment their emails for each subscriber? It’s time consuming. Email segmentation involves multiple steps — creating unique versions of each email, building your segments, scheduling […]

8-Step Guide to Email Marketing During a Crisis

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You can’t just ignore a crisis when it’s affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed. In fact, 12% of emails sent on March […]

See How This Baby Food Brand Brought in 14,000+ Email Subscribers

You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. Get the right email from the right prospect, and you can build a long-term relationship that’ll make them want to buy from you over and over again. This is something Kelsey Rostad, Marketing Manager at the design and […]

BlueVenn adds native email component to its CDP platform

The customer data platform is now rolling out “built in” email marketing capabilities. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Lessons from 2019’s holiday email sending (hint: mobile dominated)

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How emerging email innovation will impact marketers in 2020

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Webinar: Emerging Elements for Email Marketing in 2020

Join us as we dive into five emerging elements that will change email marketing as we know it. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Why email marketing should work, and why it often doesn’t

Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

TPC: Memorize this Acronym if You Want to Grow Your Email List in 2020

TPC stands for Traffic, Placement and Conversions. It’s a simple acronym that holds the key to growing your email list in 2020 and beyond. I’m always so happy when I hear from someone who finally cracked the code to growing their email list. Some people take forever to figure this out, but once they do, […]

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

We’ve all had it happen. You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the landing page that […]