TPC: Memorize this Acronym if You Want to Grow Your Email List in 2020

TPC stands for Traffic, Placement and Conversions. It’s a simple acronym that holds the key to growing your email list in 2020 and beyond. I’m always so happy when I hear from someone who finally cracked the code to growing their email list. Some people take forever to figure this out, but once they do, […]

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

We’ve all had it happen. You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the landing page that […]

Mailchimp claims over 60% share of email industry in latest report

The company reports that customers sent nearly 350 billion emails in 2019. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

15 Non-Negotiable Email Marketing Best Practices

A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at the bottom of the funnel. That […]

James Clear: The Habits that Led to 500k Email Subs and 1 Million Books Sold (FS359)

“Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.” – James Clear James Clear is the New York Times bestselling author of Atomic Habits, which has sold over […]

3 tips to elevate your brand’s email program

As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts.. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The 7-Day Challenge to Jumpstart Your Email Marketing in 2020

Every year, 80% of new year’s resolutions fail by the time February rolls around. Launching your email marketing strategy shouldn’t be one of them. That’s why we created a simple, 7-day challenge to help you dominate email marketing in 2020. By the end of it, you’ll have launched the most important parts of a successful […]

A geek’s guide to managing your email list in 2020

Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Email marketers: Keep growing, but also take the time to teach others

Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Are You a “Megaphone” Email Marketer?

Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there.  Now, do you stand at the head of the table with a megaphone and tell them all about you […]