Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday

In between Thanksgiving and Christmas are three of the busiest shopping days of the year: Black Friday, Cyber Monday and Giving Tuesday. According to the National Retail Federation and Forbes, more than 174 million people shopped over the five-day Thanksgiving weekend in 2017, spending an average of $ 335 apiece. The data also reveals that one-third […]

Why You Should Never Buy an Email List (And Tips to Build Yours)

Are you tempted to buy an email list? It sounds easy, right? You just purchase email addresses and start sending people marketing emails. A shortcut, if you will. But there’s always a problem with shortcuts. The time you save by not building your email list organically harms your bottom line, reputation, email efficacy, and other […]

Marketing Day: Facebook Portal, email personalization, smart speaker report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Portal, email personalization, smart speaker report appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

7 Ways to Create a Successful Black Friday Email

U.S. retailers earned a record $ 7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can […]

4 Ways This Expert Launched His Coaching Career with Email Marketing

Before Michael Port became a highly sought after professional speaking expert, he needed a way to convert his website visitors into customers. That’s when he discovered the power of email marketing. “Email marketing launched my career,” Port said. “Very rarely does anyone ever buy anything just because they went to our website. It doesn’t work […]

Email marketing turns 40: Here’s how it still benefits your business

Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your products and services, and ultimately drive business. Email marketing has evolved significantly over the past […]

Avoid a nightmare on email street: Create a haunting Halloween campaign

Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple picking and everyone is starting to brainstorm their Halloween costumes. Before you know it, trick-or-treaters will come knocking. Is your business ready? More than 175 million Americans plan to celebrate Halloween this year, according to the […]

Top Tips for a Clean and Healthy Blog Email List

The post Top Tips for a Clean and Healthy Blog Email List appeared first on ProBlogger. At ProBlogger, we talk a lot about the value and importance of using an email strategy to drive traffic to, and make money from, your blog. But if you don’t keep your email subscriber list clean, it can negatively […]

Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Clothing boutique designs unique email marketing strategy

Paulette Kirk Kasmer, owner of Polka Dot Parlor, encourages her customers to express themselves through fashion. “The store is all about looking good and feeling good,” she says. Based in Bristol Borough, Pennsylvania, the quirky boutique boasts an eclectic mix of vintage clothing and kitschy accessories. Although Kasmer is a whiz at curating inventory — […]