Email vs. social channels: Who will win over consumers’ communication preferences?

In this era of authenticity, good old-fashioned email is undergoing a renaissance. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication

The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad targeting. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

10 Email Subject Line Formulas to Skyrocket Your Open Rate

You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn’t get them to click. These 10 types of subject lines will get subscribers … Read the full article […]

Email deliverability platform 250ok adds Google Postmaster Tools integration

By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The Betty Crocker Secret to Email Marketing that People Want

You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need… Continue Reading The post The Betty Crocker Secret to Email Marketing that People Want appeared first on Copyblogger. Copyblogger

How One Blogger Gained 120,139 Email Subscribers

Do you know what the key to a successful blog is? A loyal community of readers.  No, not those one-off readers who visit your website, read a blog post and disappear. I mean, sure it’s great to attract as many readers as possible, but it’s a waste of an opportunity if you don’t know whether […]

3 easy steps to your first email drip campaign (that sells on autopilot)

Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. The concept of email […]

Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation

Oh, look. Another death of email marketing headline. All too often, we see posts that lead with this provocative clickbait proclamation, while keeping the contradicting nuances under the surface. Ironically, this kind of practice is exactly WHY email marketing has seen its reputation tarnished. The focus has shifted too far toward style at the expense […]

Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon

What’s the most fascinating email marketing element to an expert email marketer? Keep reading to find out. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Email marketing and customer retention in the financial services industry

Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips