Twilio study finds consumers prefer email and text when communicating with brands

An overwhelming majority of consumers report that they are annoyed by the current communications they receive from businesses. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Moving holiday email campaigns over the finish line

It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Email marketing: Infrastructure intelligence

To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

3 ways to double your email list and boost sales with email partnerships

Want an easy way to grow your email list and boost sales? Partner with non-competing businesses and organizations that share your customer base. When you partner with other business to promote one another’s email newsletters, products and services, you can: Earn instant trust. Their audience will trust them when they recommend you, and vice versa. […]

Email marketing: Harnessing the trust factor

Get to know eight elements from the Periodic Table of Email Optimization and Deliverability that help marketers build trust with recipients and ISPs. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

This Email Copywriting Formula Will Defeat Writer’s Block

Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft.  But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block. […]

The Top Holiday Email Marketing Tips of 2019

Black Friday is less than a month away. Are your promotional emails ready? Implementing an effective holiday email marketing strategy can help drive ecommerce and online sales, increase charity donations, or get your subscribers directly to your store. But don’t wait until the last second to get started on your emails: Winter holidays are the […]

7 simple (yet powerful) email marketing ideas for local nonprofits

Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design beautiful email graphics. Without the time and resources of big nonprofits such […]

Email Marketing for Ecommerce: 11 Tips to Stay Out of the Trash

There are two types of people in this world. Those with “inbox zero,” and then people like me. This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open […]

6 proven local email marketing ideas for small businesses

Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local business, here’s how you can leverage the power […]