Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool

119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, […]

How to Prune Your Email List to Improve Deliverability

As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can be […]

Improve your email marketing with automation [webinar]

Email Automation, which VerticalResponse recently added to its powerful toolkit, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales […]

Infographic: The Ultimate Guide to International Email Spam Laws

I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the […]

[Infographic] How to Write an Engaging Welcome Email

Did you know your welcome email is one of the most essential emails you can send to subscribers? According to a study from Experian, welcome emails receive higher opens and click-through rates than any other type of promotional message. And we’ve seen similar results; some of our own emails get open rates as high as […]

Boost Your Email ROI by Improving Your Copy’s Readability

As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you’re not testing it for readability, you may be missing out on clicks, conversions, and revenue. Read the full article at MarketingProfs MarketingProfs Daily: Content

Marketing Day: Dynamic email, YouTube’s top ads in June & LinkedIn video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The Perfect Recipe for Writing a Sales Email

Email is your most powerful digital tool for sales. Wait, really? Yes! According to the Direct Marketing Association, sixty six percent of consumers have made a purchase as a result of an email they received from a brand. And that beats out sales from social and direct mail, making email your most effective promotional tool. This […]

5 ways every nonprofit can use Email Automation

If your nonprofit organization isn’t sending automated email campaigns, now is the time to start. Not only does email automation boost open rates by more than 70 percent and click-through rates by 152 percent, but it is also one of the most efficient ways to engage and build relationships with your supporters. Need to send […]

How to determine if that ‘free audit’ solicitation email is legit

It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips