Lessons from 2019’s holiday email sending (hint: mobile dominated)

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How emerging email innovation will impact marketers in 2020

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Webinar: Emerging Elements for Email Marketing in 2020

Join us as we dive into five emerging elements that will change email marketing as we know it. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Why email marketing should work, and why it often doesn’t

Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

TPC: Memorize this Acronym if You Want to Grow Your Email List in 2020

TPC stands for Traffic, Placement and Conversions. It’s a simple acronym that holds the key to growing your email list in 2020 and beyond. I’m always so happy when I hear from someone who finally cracked the code to growing their email list. Some people take forever to figure this out, but once they do, […]

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

We’ve all had it happen. You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the landing page that […]

Mailchimp claims over 60% share of email industry in latest report

The company reports that customers sent nearly 350 billion emails in 2019. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

15 Non-Negotiable Email Marketing Best Practices

A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at the bottom of the funnel. That […]

James Clear: The Habits that Led to 500k Email Subs and 1 Million Books Sold (FS359)

“Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.” – James Clear James Clear is the New York Times bestselling author of Atomic Habits, which has sold over […]

3 tips to elevate your brand’s email program

As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts.. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips