4 steps to achieving initial email marketing success

Are you ready to rev up your marketing engine? Email can give your business the boost it needs to zoom ahead of the competition. In a digital landscape crowded by companies trying to grab consumers’ attention and hoping that people will engage with their brands online, email communications are a direct line to your target […]

It’s the law: 7 email marketing rules you should know

Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. VerticalResponse is here to break through the jargon and help you understand the […]

Your Guide to Writing the World’s Best Email Subject Lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the […]

Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

How to Build an Email List from Scratch Fast (Top Tips From an Expert)

I always prefer to get information directly from experts. If I can eliminate some of the guesswork before I start a new marketing campaign, I’m already ahead of the curve. That includes information on topics like how to build an email list. Geoff Roberts, marketing expert and the founder of Outseta, agreed to answer some […]

How Often Should You Email Your Newsletter List?

The post How Often Should You Email Your Newsletter List? appeared first on ProBlogger. In the past we’ve taken a look at why your blog needs an email newsletter and what you should include in your email newsletter. But people have been asking for more detail on how often you should send emails to your newsletter […]

5 tips to increase email open rates

We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling call to actions that get readers to click-through to your website, e-store or […]

9 FREE Summer GIFs to Add to Your Next Email

We may be blaring “Summertime” by Will Smith right now, but this post is all about “Gettin’ GIF-fy Wit It.” Below, you’ll find 9 animated summer GIFs for every occasion. Having a celebration? Boom. Check out the festival fireworks GIF. Throwing an outdoor event? Feast your eyes on the barbeque, hot dog, and watermelon GIFs. […]

8 Powerful Email Copywriting Techniques

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind […]

8 Effective Tips to Get More Email Subscribers by Increasing Conversions

My email list is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I’ve converted many subscribers to paying clients. I started in the same place as everyone else, though: zero email subscribers. Whether your list includes 10 subscribers, 100 subscribers, or 1 million […]