3 mistakes you might be making with email design

There’s an art to creating an email that your customers will want to open and read. With the ever-increasing number of businesses investing in email marketing, your messages need to stand out. And while following tips on email best practices can help maximize the effectiveness of your campaigns, sometimes it’s the little design mistakes that wind […]

How to Write the Perfect Welcome Email in Under One Minute

Your welcome email is the very first message you send to your subscribers — so it’s important to make a fantastic first impression. The reason: If you dazzle your readers with your welcome email, they’ll be more likely to open the next email you send. (Your welcome email is just one of the 7 messages successful […]

How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever

Done right, humor sells. But you probably don’t sell a product or service that’s inherently funny. So how can you create funny content that’s just right for your business? Read the full article at MarketingProfs MarketingProfs Daily: Content

25 email subject lines for springtime

Nestled between the demanding holiday shopping season and the busy summer months sits springtime — the often-overlooked retail shopping season. Spring is the Jan Brady of shopping seasons to the Marcia, Marcia, Marcia of winter and summer. You shouldn’t ignore the spring months for marketing your business. In 2017, Americans spent $ 18.4 billion for […]

Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The challenges email marketers face in 2018 and how to overcome them

Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs Instagram Gives Brands New Way to Sell In ‘Collection’ Ads Instagram launched “collection” ads, which […]

SearchCap: Google AMP email, link building & PPC teams

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP email, link building & PPC teams appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Everything You Need to Know about Using GIFs in Email

GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows. At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when […]

Don’t send yet! Putting Test Kit to work in your email campaigns

You’ve spent hours, maybe even days, carefully crafting that email. The subject line is a home run. The graphics look great. The promotion is irresistible. You’ve proofread it three times, and you know it’s perfect. You hit the send button and sit back with the relief of a job well done… …only to realize you […]