Stop Everything & Setup Google Analytics Email Conversion Tracking!

It’s terrible when there’s activity on your site that you’re BLIND to. What pages are people using? What calls to action are effective? Etc. (Note: we haven’t fully launched this yet, but you can be the first to know about a new course we’re doing on tuning up your website to be way more effective […]

Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday

In between Thanksgiving and Christmas are three of the busiest shopping days of the year: Black Friday, Cyber Monday and Giving Tuesday. According to the National Retail Federation more than 154 million people shopped over the Thanksgiving weekend last year, spending an average of $ 289.19. The survey also reveals that 44 percent of those […]

4 tips to beat back email burnout

There’s no denying that email marketing is an efficient way to drive business, but maintaining a steady flow of fresh content can be a challenge. On the one hand, you don’t want to inundate your readers with so many messages that they unsubscribe. On the other hand, it’s incredibly valuable to sustain digital communications that […]

Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Email vs. SMS: Battle of the Heavyweights [Infographic] In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs Twitter trolls itself on new 280 character limit As you may have heard via everyone’s favorite […]

Marketing Day: Facebook rolls out polls for Pages, new retail email report & television is dead

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Email automation for holiday campaigns

The most wonderful time of the year is right around the corner — and for small business owners that means it’s time to start planning those seasonal email campaigns. Creating emails ahead of time can decrease the stress of the busy holidays. With Email Automation, you can create an email or email series, and then schedule […]

22 Brilliant Lead Magnets That’ll Inspire You to Grow Your Email List Right Now

If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want. The only problem? Sometimes, it can be really difficult to come […]

Enhance your email marketing with print marketing

If you’re looking to connect with customers and share important information, email marketing is great. But you know what’s better? Combining email marketing and print marketing. Email and print marketing are like peanut butter and jelly, peanut butter and chocolate, or just about anything with peanut butter. You don’t have to choose between them because the […]

GDPR-ready? How US email marketers can avoid hefty new EU fines

This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t think of is employee email signatures. Image via Email Signature Rescue Your employees engage with customers, vendors, friends, and family via email. With the right call to action in their […]