Don’t send yet! Putting Test Kit to work in your email campaigns

You’ve spent hours, maybe even days, carefully crafting that email. The subject line is a home run. The graphics look great. The promotion is irresistible. You’ve proofread it three times, and you know it’s perfect. You hit the send button and sit back with the relief of a job well done… …only to realize you […]

6 Email Template Design Tips You Should Always Follow

More than 260 billion emails are sent around the world every single day. So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design. Eye-catching emails that effectively communicate your message will improve metrics like open rates, click through rates, […]

How we Doubled an Email List in 7 Days

Are you feeling down about the low numbers on your email list? Have you ever wondered how you could really accelerate its growth? Perhaps all it takes is a mindset shift. That’s what we did recently on a separate website we run and it had HUGE results. First of all, you already know how important […]

The Best Email Marketing Tool You’ve Never Used

Many marketers treat email like a religion. Write a series, stick it in an autoresponder, and pray for opens, clicks, and sales. But what if there was a more effective way to reach conversion heaven? Enter: AWeber’s click and open automations, a new way to send targeted email. Automations was our largest feature release of […]

How to keep email newsletter clicks and readers on the rise

As your business evolves and changes, your email newsletter should follow suit. The subscribers who are currently signed up for your list may have different needs, values and backgrounds than the people you were writing for when you first launched your newsletter. The template that was once on-trend might now be painfully outdated. If you […]

How we Doubled an Email List in 7 Days

Are you feeling down about the low numbers on your email list? Have you ever wondered how you could really accelerate its growth? Perhaps all it takes is a mindset shift. That’s what we did recently on a separate website we run and it had HUGE results. First of all, you already know how important […]

Marketing Day: Leveling up attribution, a message to email marketers & the future of AI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Message to email marketers: Show me something different in 2018

Don’t stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Generate Email Signups Using Instagram

An email list is one of the best assets that you can build for your business. No change in the Google Algorithm or advertising account ban can take your email list away from you. Whatever happens in the online marketing world, your email list will always be able to give you a direct line of […]

12 months of inspiration for engaging with your email subscribers

If you’re looking for a New Year’s resolution this year, try being proactive instead of reactive when it comes to your business’s email marketing. Along with the big holidays — such as Valentine’s Day, Mother’s Day, Father’s Day, Halloween, Thanksgiving, Hanukkah and Christmas — there are a lot of obscure, lighthearted or lesser-known occasions that […]