Facebook launches Creator app for influencers to build video communities

 Facebook wants to turn mindless, passive video consumption into “time well spent,” and now it’s giving social media stars a powerful tool to foster communities around their content. Today Facebook launches Facebook Creator, offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger… […]

Facebook kills App Invites, the native app Like button and other dev features

 It’s been a while since my Facebook notifications feed was filled to the brim with invites to play FarmVille, but I’ve been reminded every so often at how awful those times were. It seems that tool for growing an app’s audience is not long for this world as Facebook has announced that App Invites, alongside […]

9 Ways to Lower Your Facebook Ad Costs

Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action on Facebook However, Dan Rohsler, social account manager at digital […]

Marketing Day: Google Shopping ads, voice search & Facebook news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 Google tips to supercharge your Shopping ads Nov 16, 2017 by Matt Lawson Shopping ads promote your online and local inventory. Columnist and… Please visit Marketing Land for the full […]

Marketing Day: Google manual actions FAQ, Facebook Pages & martech trends

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook teen-in-residence defects to Google and launches “Lies”

 At age 17, Michael Sayman was Facebook’s youngest employee ever. Having already launched 5 apps, he wowed Mark Zuckerberg, earned a demo spot on stage at Facebook F8 conference, and scored a full-time engineering gig as the social network’s go-to teen. Over the past three years, he helped Facebook try to crack the middle school […]

Facebook says Russia did try to meddle in Brexit vote

 BuzzFeed has obtained a statement from Facebook in which the tech giant admits, for the first time, that some Russia-linked accounts may have used its platform to try to interfere in the UK’s European Union referendum vote in June 2016. Read More Social – TechCrunch

Facebook added a ‘crisis donate button’ to help disaster victims

From natural disasters to terror events, Facebook has been continuously expanding the capabilities of its Crisis Response Hub, which they rolled out in September of 2017.  Now, in addition to following the latest news or checking the status of friends in at-risk areas, Facebook has provided its users with another way to give back. On […]

The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? Facebook sponsored posts with high engagement rates get assigned high […]

SearchCap: Google antitrust, Facebook local & Google defamation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google antitrust, Facebook local & Google defamation appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]