Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration

The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Customize Facebook Ads Based on Customer Awareness Principles

Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast. Ralph is the founder of Tier 11, an […]

Digital Marketing News: More Facebook Stories Updates, CCPA Shakes Up the Ad Industry, GDPR Compliance in the U.S. & More

Image Credit: Marketing Land Facebook Unveils New CTA for Brand Stories Facebook has been hot on the Stories train and shows no signs of stopping with their latest update. With their recent update to Stories, users can now send messages to brands and businesses directly from Stories ads. This change allows brands to drive more […]

Facebook sure does love free $peech

Ensuring politicians in the 2020 election stay truthful is hard work, so Facebook has decided it’s going to sit this one out. Joe Biden’s campaign team sent a letter to CEO Mark Zuckerberg, COO Sheryl Sandberg and global elections policy chief Katie Harbath that essentially called on the company to take down a Trump campaign […]

Facebook Messenger Changes Bot Rules

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube updates. Tune In to […]

How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences

Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences? In this article, you’ll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences. Why Scale Facebook Lookalike Audiences With a Tiered Bid Cap? Imagine the following scenario. […]

Bad news: Facebook leads in news consumption among social feeds, but most don’t trust it, says Pew

As Facebook prepares to launch a “news tab” this month featuring news stories curated by humans to complement the headlines that appear in your social feed generated by your friends’ shares, paid promotions and algorithms, a new report paints a damning picture of how social media is viewed as a news platform today. Pew social media […]

New Facebook and Instagram Shopping Ads

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new shopping ads for Facebook and Instagram and Facebook Dating with special guest, Amanda Robinson. Tune In […]

Facebook Campaign Budget Optimization: What Marketers Need to Know

Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article, you’ll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become your only option. Facebook Campaign […]

Local Business Facebook Ads: What Marketers Need to Know

Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is a Facebook ads expert who specializes in helping local businesses. She’s the founder of Allie Bloyd […]