How to Analyze Your Facebook Ad Results: 7 Metrics to Track

Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking? In this article, you’ll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you’re not getting the results you want. #1: Return on Ad Spend […]

Former Facebook exec wants to help tech workers challenge their bosses on climate change

A former Facebook exec has launched an organization to help employees at big firms press their bosses for more aggressive policies to fight climate change.Read More Social – VentureBeat

New Facebook Group Tools: What Group Admins Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of […]

How to tackle rising Facebook CPAs

Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to tackle rising Facebook CPAs

Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

U.S. Attorney General Barr: Should Facebook, Google be liable for user posts?

U.S. Attorney General William Barr questioned whether Facebook, Google, and other major online platforms still need immunity from liability for user posts.Read More Social – VentureBeat

Facebook prototypes tabbed News Feed with Most Recent & Seen

Facebook may make it easier to escape its ranking algorithm and explore the News Feed in different formats. Facebook has internally prototyped a tabbed version of the News Feed for mobile that includes the standard Most Relevant feed, the existing Most Recent feed of reverse chronological posts that was previously buried as a sidebar bookmark […]

How to Find Facebook Profile From Photo

Locating the Facebook account of someone can be complicated if you merely have a photo of them. You can’t even search for an account on Facebook via image search; however, there may be workaround that you can utilize. Moreover, you can depend on an image search of Google that works much better. These are the […]

Facebook asks for a moat of regulations it already meets

It’s suspiciously convenient that Facebook already fulfills most of the regulatory requirements it’s asking governments to lay on the rest of the tech industry. Facebook CEO Mark Zuckerberg is in Brussels lobbying the European Union’s regulators as they form new laws to govern artificial intelligence, content moderation and more. But if they follow Facebook’s suggestions, […]