Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Facebook has disabled almost 1.3 billion fake accounts over the past six months Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode Pinterest proves popular with dads, pointing to shifting […]

A leaked look at Facebook’s search engine for influencer marketing

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out […]

Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature

Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature Scott Mesite Last updated : May 15, 2018 Social Media If you’re on the lookout for the next great thing to add to your marketing tool belt, look no further than Facebook’s Dynamic Ad Creative feature. This new feature, accessible in the Quick Creation […]

Facebook’s new ‘high-quality’ News Feed looks a lot like its old, low-quality News Feed

The new News Feed is here, but you’d be forgiven for not having noticed.  To hear Mark Zuckerberg tell it, the last several months have brought significant changes to the way Facebook ranks content on its News Feed. The CEO announced in January that his company would soon start prioritizing “high quality” and local news […]

Facebook’s AR camera effects platform comes to Instagram

The augmented reality platform on Facebook has largely been hampered by the fact that it’s only on Facebook. Well, today the feature lands on Instagram, where it will arrive it front of an audience more devoted to photo-sharing in a platform more suited to AR filters. The filter platform will operate a little differently on […]

In-app purchases are coming to Facebook’s Instant Games on Android and the web

Facebook is adding support for in-app purchases to its Instant Games platform, the company announced during a session on gaming at its F8 developer conference this afternoon. The feature will allow game developers to add another form of monetization beyond advertising to their games on select platforms, but not on iOS. Instead, support for in-app […]

Facebook’s Free Basics program ended quietly in Myanmar last year

As recently as last week, Facebook was touting the growth of Free Basics, its Internet.org project designed to give users free curated web access in developing countries, but the app isn’t working out everywhere. As the Outline originally reported and TechCrunch confirmed, the Free Basics program has ended in Myanmar, perhaps Facebook’s most controversial non-Western market […]

How to watch Facebook’s F8 2018 livestream

Facebook’s biggest event of the year is upon us: F8 2018 is being held in San Hose from May 1 to May 2. You can tune in right here or in the embedded livestream below. The developers conference typically includes a lot of technical news for building on Facebook’s various platforms, but it also features […]

Watch Facebook’s F8 2018 Day 2 keynote right here

Facebook is hosting its F8 developer conference in San Jose this week. Yesterday, it kicked off with a keynote from CEO Mark Zuckerberg, who addressed the company’s latest scandals, including Cambridge Analytica, election meddling, and fake news. But he also spoke of his commitment to Facebook’s mission of connecting the world, and his optimism for the future. […]

Match stock is tanking in light of Facebook’s dating play

On the heels of Facebook announcing its intent to add a dating element to its platform, dating company Match’s stock is suffering. Match is the brand behind dating services like Tinder, Match, OK Cupid and Plenty of Fish. At the time of publication, Match’s stock was trading down about 22 percent. Facebook’s entrance in this […]