Will Facebook’s massive usage increases (eventually) turn into revenue?

The pandemic is helping the company repair its public image. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

Some B2B Brands Are Falling Short On Personalization: Study Some 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost YouTube to automate more video […]

Facebook’s photo-transfer tool opens to more users in Europe, LatAm and Africa

Facebook is continuing to open access to a data-porting tool it launched in Ireland in December. The tool lets users of its network transfer photos and videos they have stored on its servers directly to another photo storage service, such as Google Photos, via encrypted transfer. A Facebook spokesman confirmed to TechCrunch that access to […]

Facebook’s board is its most gender-balanced yet with two new additions

On Monday, Facebook announced the addition of two new names to its board of directors, Nancy Killefer and Tracey T. Travis. Killefer brings potentially valuable government insight to Facebook, as she served in the U.S. Department of the Treasury during the Obama administration. With last year’s departure of former Clinton administration chief of staff Erskine […]

Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook’s latest ‘transparency’ tool doesn’t offer much — so we went digging

Just under a month ago Facebook switched on global availability of a tool which affords users a glimpse into the murky world of tracking that its business relies upon to profile users of the wider web for ad targeting purposes. Facebook is not going boldly into transparent daylight — but rather offering what privacy rights […]

Facebook’s Creator Studio gains a mobile companion

Facebook’s Creator Studio has added a mobile companion. The insights dashboard for creators and publishers, which debuted globally in August 2018, is now available as a mobile app for both iOS and Android. Similar to the desktop hub, the Creator Studio app allows users to track how their content is performing across Facebook Pages, as […]

Shopify joins Facebook’s cryptocurrency Libra Association

After eBay, Visa, Stripe and other high-profile partners ditched the Facebook -backed cryptocurrency collective, Libra scored a win today with the addition of Shopify. The e-commerce platform will become a member of Libra Association, contributing at least $ 10 million and operating a node that processes transactions for the Facebook-originated stable coin. If Libra manages […]

Facebook’s latest experiment is Hobbi, an app to document your personal projects

Facebook is adding another app to its group of experimental projects from the NPE Team, an initiative it announced last year focused on rapidly trying out new ideas in social to see how users react. This week, the team released its fourth app experiment with the launch of Hobbi, a photo and video sharing app […]

Facebook’s use of Onavo spyware faces questions in EU antitrust probe — report

Facebook’s use of the Onavo spyware VPN app it acquired in 2013 — and used to inform its 2014 purchase of the then rival WhatsApp messaging platform — is on the radar of Europe’s antitrust regulator, per a report in the Wall Street Journal. The newspaper reports that the Commission has requested a large volume […]