Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters Facebook Adds Keyword ‘Snooze’ […]

Facebook’s plan to make ads more transparent already has a big hole in it

Facebook’s new push to be more transparent have already hit a snag. The company recently introduced a new tool that lets users easily see any ads a particular Facebook Page is running, but advertisers have already found a way around it. The social media giant is in the midst of dealing with a number of […]

Facebook’s automated systems to monitor political advertisers are blocking the wrong ads

Ads with words like ‘Bush’ and ‘Clinton’ are being taken down because they have been tagged as political ads from non-verified advertisers. The post Facebook’s automated systems to monitor political advertisers are blocking the wrong ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results

[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] Google announces Google Marketing Platform Partners program Google has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today Facebook trials subscription tool to appease Instant Article publishers On the heels of […]

Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool news. Facebook has decided to give users more information about the […]

Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool news. Facebook has decided to give users more information about the […]

The FBI, FTC and SEC are joining the Justice Department’s inquiries into Facebook’s Cambridge Analytica disclosures

An alphabet soup of federal agencies are now poring over Facebook’s disclosures and the company’s statements about its response to the improper use of its user information by the political consultancy Cambridge Analytica. The Federal Bureau of Investigation, the Federal Trade Commission and the Securities and Exchange Commission have joined the Justice Department in examining […]

Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Facebook tests ‘subscription Groups’ that charge for exclusive content Facebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch Google Search Console URL Inspector Tool […]

Facebook’s ‘keyword snooze’ hides phrases from your News Feed for 30 days

Facebook announced today that it is now testing a Keyword Snooze button, which will allow users to hide TV spoilers, political discussions, or other unsatisfying posts from their News Feeds more effectively. The feature varies slightly from the “mute keywords” on other social media sites, like Twitter. For starters, users can’t pr…Read More Social – […]

Facebook’s latest data faux pas: app analytics reports sent to the wrong people

Facebook confirms it sent app performance data to people outside of the intended app development companies. The post Facebook’s latest data faux pas: app analytics reports sent to the wrong people appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips